Part II E Commerce Course Power Point
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This document summarizes key points from a presentation on eCommerce strategies for selling products online. It discusses finding a niche market, determining profit margins, setting up an online store with a website, shopping cart, and payment system, selecting a domain name, choosing a shopping cart, accepting payment options, using photos effectively, expanding through social media and search engine marketing/optimization.
Part II E Commerce Course Power Point
- 1. eCommerce Practical Internet Strategies to Sell Your Products and Yourself Presented by Dan Bond Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, Delaware Technical Community College (Terry Campus) and USDA Rural Development February 2010
- 2. Wonderful, you came back for more!
- 4. Finding Your Niche Identify an interest -- ideally one related to yourself, your experiences, your talents, your location, etc. Identify a niche with sufficient market demand. Discard niches where there is already too much competition. Make sure that the niche can become a profitable business.
- 5. Profit Margins Wholesale price Location of supplier Price points Price competition Information value added Weight to value ratio Shelf life Market trends Supply constraints
- 7. Website Shopping Cart Equipment Products Payment System Delivery Services Photography Information Management System Accounting System
- 12. Domain Names www.ladybug-shop.com www.turtle-treasures.com www.mispillion.com
- 13. What's in a name?
- 14. Domain Name Selection Short Memorable Easy to spell Discribes your business or product Contains key words Has best name extension possible
- 15. .com .net .org .edu .gov .mil Top Level Domain Names
- 16. Domain Name Selection Aids
- 17. This could be yummy!
- 19. Websites
- 20. Website Options Rent it Build it yourself Have it built for you
- 22. Build Your Website Yourself
- 25. Choosing a Shopping Cart Product capacity Photo capacity Inventory tracking Affiliate program links Discounting & customer loyalty programs Search-engine friendliness Shipping Options Payment Processing Options Report Generation Technical Considerations Support Cost
- 26. Payment Options
- 28. Is everyone still awake!!!!!!!!!!!!!
- 30. Carriers
- 31. The Most Important Parts: Choosing your niche SEM & SEO Continually expanding your market with Social Media and other tools
- 32. "If you build it, they will come."
- 35. Comparison of SEM & SEO
- 37. Meet my best friend!
- 38. Paid & Organic Search Results
- 45. URL Uniform Resource Locator It points to a specific "page" on a website. Examples: http://www.ladybug-shop.com LadyBug Shop Home Page http://store.ladybug-shop.com/index.cfm? fuseaction=catalog.prodInfo&productID=1742&categoryID=28 Fuzzy Ladybug Slippers for Children page
- 47. Alexa.com
- 49. Website Evaluation The LadyBug Shop website (www.LadyBug-Shop.com) was awarded a grade of 97 by Website Grader.
- 50. HOMEWORK?
- 51. Use www.websitegrader.com to do an evaluation report on your website.
- 52. Who turned out the lights????