Conversion rates - landing page
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The document outlines how to create effective Facebook ads with a unique selling proposition (USP). It emphasizes the importance of engaging ad text and images, as well as a direct landing page with a clear call to action to drive user conversations and measure ad performance through key performance indicators (KPIs). The document specifies goals for impressions, landing page visits, and conversion rates.
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Conversion rates - landing page
- 1. How to start Define your USP Unique selling proposition Facebook AD Text + image Landing page Situation Problem Solution KPIs Click on the AD = The message must engage with the audience. Conversations started = The landing page is working. Use WhatsApp to capture more leads. Capture traffic
- 2. Ads By default in Facebook the format is: - Text - Image - Headline to link - URL
- 3. Landing page We create this easy to use, direct landing page with a call to action to start a conversation with an agent. The goal is to measure the performance of the ads and the real interest from users.
- 4. 25 conversations started KPIs 10,000 Impressions on Facebook 100 users on the landing page 1% conversion rate 25% conversion rate