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The Web Analytics
Service
Rich Analytics Reporting Suite

Role-based Reporting
• Executives
• Marketing
• Merchandising
• Content owners
• Site optimisation
    “Out of the Box”
     especially for:
                • Retail
                • Finance
                • Travel
                • Content

  © 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Dashboards




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Dashboards




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Dashboards




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Insights




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Insights




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Marketing




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Merchandising




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Pathing




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Demographics




© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Segmentation




© 2010 Coremetrics, an IBM Company.
Reports on the run!




© 2010 Coremetrics, an IBM Company.
Marketing channel attribution i.e. how to attribute
sales by marketing channel




• First Click: good for measuring acquisition
• Middle Clicks: good for measuring influence
• Last Click: good for measuring conversion triggers




 © 2010 Coremetrics, an IBM Company.
Tracking Marketing Campaigns
• MMC Parameters: Used to
  track external traffic
  arriving from campaigns.
• Examples Include:MMC Reporting Structure:
   – Paid Search
   – Email Campaigns             Vendor / Category / Placement / Item
   – Affiliate Links
           http://www.tvsn.com.au/?cm_mmc=Email-_-31.01.10-_-Spring-_-Header
   – Banner Ads




© 2010 Coremetrics, an IBM Company.
LIVEview




                                      Automatic Pasta Maker




© 2010 Coremetrics, an IBM Company.
Analytics Options
Explore




© 2010 Coremetrics, an IBM Company.
Coremetrics Social Media Options




    Social
   Networks




Syndicated Video




     © 2010 Coremetrics, an IBM Company.
Monitor




© 2010 Coremetrics, an IBM Company.
Currency Options
• Option 1: Simplex – fixed rate
    – Add .js to the page with an exchange rate table
    – Send converted $ values to Coremetrics


• Option 2: Complex – daily data conversion
    – Use the Coremetrics Multi Currency Option
    – Overnight conversion to $common
          • www.webservicex.net
          • www.xe.com




 © 2010 Coremetrics, an IBM Company.
Pricing Model
Business Approach
Pricing Model Guide for Analytics 2010
• One time setup fee (US$)
    – Normally $3,000 to $10,000 (Depending on contract term signed)

• Volume based per month fee (List Price in US$)
    – Millions of server calls
         •   Up to 1 MMSC = from $1,090/month           Commission Model
         •   Up to 2 MMSC = from $1,250/month
         •   Up to 5 MMSC = from $1,720/month          • Setup
         •   Up to 10 MMSC = from $2,490/month         • 12 month booking value
                                                       • When “billable”
         •   Up to 30 MMSC = from $5,240/month
         •   Up to 50 MMSC = from $7,990/month


• Contact and Engage Coremetrics Sales Specialist for
  special quotes and service discounts, if required
• For other Professional Services and Value-Added
  Services Up-sell, Engage Coremetrics Sales Specialist
  for Quote

 © 2010 Coremetrics, an IBM Company.
Google Analytics
“Free” does not mean “right”
Coremetrics and Google Analytics

• Measures what you need?                 • Clicks and         • Clicks Only – no
                                            People (LIVE)        people metrics

• Attributes Marketing Spend              • First, Last and    • First or Last Only
  Accurately?                               Average over
                                            time

• You own your data?                      • Yes – You Own it   • No – Google owns
                                                                 it

• 24x7 Support, Training and              • Yes                • No – pay someone
  Best Practice Advice


• Service Level Agreement                 • Yes                • No


• Uses a full Data Set                    • Yes                • Samples Large

    © 2010 Coremetrics, an IBM Company.

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Coremetrics 2010 analytics report ppt (nov. 10)

  • 2. Rich Analytics Reporting Suite Role-based Reporting • Executives • Marketing • Merchandising • Content owners • Site optimisation “Out of the Box” especially for: • Retail • Finance • Travel • Content © 2010 Coremetrics, an IBM Company.
  • 3. Coremetrics Analytics: Dashboards © 2010 Coremetrics, an IBM Company.
  • 4. Coremetrics Analytics: Dashboards © 2010 Coremetrics, an IBM Company.
  • 5. Coremetrics Analytics: Dashboards © 2010 Coremetrics, an IBM Company.
  • 6. Coremetrics Analytics: Insights © 2010 Coremetrics, an IBM Company.
  • 7. Coremetrics Analytics: Insights © 2010 Coremetrics, an IBM Company.
  • 8. Coremetrics Analytics: Marketing © 2010 Coremetrics, an IBM Company.
  • 9. Coremetrics Analytics: Merchandising © 2010 Coremetrics, an IBM Company.
  • 10. Coremetrics Analytics: Pathing © 2010 Coremetrics, an IBM Company.
  • 11. Coremetrics Analytics: Demographics © 2010 Coremetrics, an IBM Company.
  • 12. Coremetrics Analytics: Segmentation © 2010 Coremetrics, an IBM Company.
  • 13. Reports on the run! © 2010 Coremetrics, an IBM Company.
  • 14. Marketing channel attribution i.e. how to attribute sales by marketing channel • First Click: good for measuring acquisition • Middle Clicks: good for measuring influence • Last Click: good for measuring conversion triggers © 2010 Coremetrics, an IBM Company.
  • 15. Tracking Marketing Campaigns • MMC Parameters: Used to track external traffic arriving from campaigns. • Examples Include:MMC Reporting Structure: – Paid Search – Email Campaigns Vendor / Category / Placement / Item – Affiliate Links http://www.tvsn.com.au/?cm_mmc=Email-_-31.01.10-_-Spring-_-Header – Banner Ads © 2010 Coremetrics, an IBM Company.
  • 16. LIVEview Automatic Pasta Maker © 2010 Coremetrics, an IBM Company.
  • 18. Explore © 2010 Coremetrics, an IBM Company.
  • 19. Coremetrics Social Media Options Social Networks Syndicated Video © 2010 Coremetrics, an IBM Company.
  • 20. Monitor © 2010 Coremetrics, an IBM Company.
  • 21. Currency Options • Option 1: Simplex – fixed rate – Add .js to the page with an exchange rate table – Send converted $ values to Coremetrics • Option 2: Complex – daily data conversion – Use the Coremetrics Multi Currency Option – Overnight conversion to $common • www.webservicex.net • www.xe.com © 2010 Coremetrics, an IBM Company.
  • 23. Pricing Model Guide for Analytics 2010 • One time setup fee (US$) – Normally $3,000 to $10,000 (Depending on contract term signed) • Volume based per month fee (List Price in US$) – Millions of server calls • Up to 1 MMSC = from $1,090/month Commission Model • Up to 2 MMSC = from $1,250/month • Up to 5 MMSC = from $1,720/month • Setup • Up to 10 MMSC = from $2,490/month • 12 month booking value • When “billable” • Up to 30 MMSC = from $5,240/month • Up to 50 MMSC = from $7,990/month • Contact and Engage Coremetrics Sales Specialist for special quotes and service discounts, if required • For other Professional Services and Value-Added Services Up-sell, Engage Coremetrics Sales Specialist for Quote © 2010 Coremetrics, an IBM Company.
  • 24. Google Analytics “Free” does not mean “right”
  • 25. Coremetrics and Google Analytics • Measures what you need? • Clicks and • Clicks Only – no People (LIVE) people metrics • Attributes Marketing Spend • First, Last and • First or Last Only Accurately? Average over time • You own your data? • Yes – You Own it • No – Google owns it • 24x7 Support, Training and • Yes • No – pay someone Best Practice Advice • Service Level Agreement • Yes • No • Uses a full Data Set • Yes • Samples Large © 2010 Coremetrics, an IBM Company.