W&S_Cosmetics subpanel
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1. A survey of 3,838 women in Vietnam found that the most popular cosmetics brands used in the past 3 months were Pond's (46.7%), Nivea (38.1%), and Maybelline (28.1%). 2. The survey also examined cosmetics usage frequency and found that cleansers/makeup removers and deodorants saw everyday use, while skin masks and hair products were used less frequently. 3. When shopping for cosmetics, respondents reported most often shopping at supermarkets (68.2%) and cosmetic specialized stores (41.0%). The majority spent under 100,000 VND on products like rose water and sunscreen lot
![1. Brand of cosmetics using within the recent 3 month? [MA]
Frequency
Percent
(%)
Total 3838 100%
Pond's 1793 46.7%
Nivea 1463 38.1%
Maybelline 1079 28.1%
Essance 987 25.7%
Oriflame 925 24.1%
Olay's 893 23.3%
Avon 658 17.1%
L'Oreal Paris 487 12.7%
Thorakao 463 12.1%
Shiseido 457 11.9%
The Face Shop 445 11.6%
Lancome 354 9.2%
MAC 307 8.0%
Revlon 274 7.1%
DeBon 271 7.1%
O'Hui 259 6.7%
VOV 189 4.9%
Etude House 188 4.9%
Kao 167 4.4%
Vichy 167 4.4%
L'Occitane 147 3.8%
Lacne'ige 146 3.8%
Estee Lauder 140 3.6%
Clarins 104 2.7%
Cover Girl 100 2.6%
Others 315 8.2%
W&S online market research is one of the top online market
research service provider in Vietnam. Since 2011, we established
our actively managed panel "Vinaresearch" and it has reached the
number of over 64.000 members in April, 2012.
This Cosmetics Sub-panel publication is for online research buyers and manufacturers' references.
Based on Vinaresearch online panel, 3838 female are surveyed for the brand of cosmetics using within the
recent 3 months, cosmetics types, using frequency and average price of cosmetics buying.
Respondents Profile
COSMETICS SUB-PANEL April.2012
7.9%
45.6%
27.6%
11.4%
3.2% 4.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
16-19
Years
old
20-24
Years
old
25-29
Years
old
30-34
Years
old
35-39
Years
old
Over 40
Years
old
Age
38.4%
26.7%
4.1%
30.8%
Area
HoChiMinh
HaNoi
DaNang
Others
This publication of "Cosmetics sub-panel" is for research buyers of online samples.](https://image.slidesharecdn.com/cosmeticssubpanel1-150127035736-conversion-gate01/85/W-S_Cosmetics-subpanel-1-320.jpg)
![2. Brand of cosmetics using within the recent 3 month? [MA]
Everyday
4-6
times/week
2-3
times/week
1 time/week
1-2
times/month
Hardly
used
Never
used
Total 3422 1856 2080 1787 2218 2512 1492
Cleanser/Makeup Remover 2603 346 228 130 198 198 135
Deodorants 2166 277 180 97 145 604 369
Face cream 2059 372 342 213 288 357 207
Lipstick 1994 553 342 203 390 238 118
Rose Water/Water Moisturizer 1515 244 286 192 366 738 497
Body Lotion 1500 362 339 259 322 687 369
Sun Protection Lotion 1029 327 273 177 459 1097 476
Eye/Lip /Eyebrow Liner 836 393 405 274 644 801 485
Hair Care/Styling Gel 794 344 526 279 435 937 523
Lining Cream/Foundation 765 399 423 319 707 754 471
Face Powder 714 395 403 305 747 765 509
Eyeshadow/Blush Pink 661 393 446 334 780 769 455
Mascara 650 341 403 280 687 905 572
Concealer 557 300 332 248 545 1053 803
Skin Masks 515 262 586 746 688 645 396
3. Cosmetics shopping place within the recent 3 month? [MA]
Frequency
Percent
(%)
Total 3838 100.0%
Supermarkets 2619 68.2%
Cosmetic specialized stores 1574 41.0%
Shopping Centres 1336 34.8%
Present/ someone else bought 1049 27.3%
Grocery stores 792 20.6%
Original stores 744 19.4%
Markets 653 17.0%
Buying on the internet 532 13.9%
Pharmacies 383 10.0%
Beauty Salon/Spas 292 7.6%
Selling at home 144 3.8%
Duty-free Shops 63 1.6%
Other 30 0.8%
This publication of "Cosmetics sub-panel" is for research buyers of online samples.](https://image.slidesharecdn.com/cosmeticssubpanel1-150127035736-conversion-gate01/85/W-S_Cosmetics-subpanel-2-320.jpg)
![4. Average price of cosmetics buying within the recent 3 month? [MA]
Rose Water
/Moisturizer
Sun
Protection
Lotion
Face
Cream
Lining cream
/Foundation
Concealer
Total 3838 3838 3838 3838 3838
Under 100,000 VND 1595 1495 1056 598 570
100.000_ 200.000 VND 751 854 1111 974 817
200.000_300.000 VND 259 275 558 604 467
300.000_500.000 VND 141 123 285 349 220
500.000_700.000 VND 67 59 108 117 88
700.000_1.000.000 VND 105 94 135 135 123
1.000.000_1.500.000 VND 52 38 69 56 43
1.500.000_2.000.000 VND 25 20 34 22 16
Over 2.000.000 VND 28 21 28 13 17
Never Bought 815 859 454 970 1477
Face
Powder
Eyeshadow
/Blush Pink
Eye/Lip
/Eyebrow
Liner
Mascara Lipstick
Total 3838 3838 3838 3838 3838
Under 100,000 VND 540 772 1364 605 1304
100.000_ 200.000 VND 913 984 846 1280 1244
200.000_300.000 VND 577 555 300 485 560
300.000_500.000 VND 374 271 95 130 242
500.000_700.000 VND 146 82 49 51 86
700.000_1.000.000 VND 184 129 105 106 116
1.000.000_1.500.000 VND 45 41 22 27 33
1.500.000_2.000.000 VND 18 26 29 15 13
Over 2.000.000 VND 15 13 11 9 12
Never Bought 1026 965 1017 1130 228
Cleanser
/Makeup
Remover
Skin Masks
Body
Lotion
Hair Care
/Styling Gel
Deodorants
Total 3838 3838 3838 3838 3838
Under 100,000 VND 2022 1513 1101 1151 2507
100.000_ 200.000 VND 850 706 1088 867 482
200.000_300.000 VND 310 305 428 327 110
300.000_500.000 VND 143 134 189 143 40
500.000_700.000 VND 64 64 93 70 43
700.000_1.000.000 VND 117 117 110 96 10
1.000.000_1.500.000 VND 34 19 12 19 5
1.500.000_2.000.000 VND 16 19 22 15 0
Over 2.000.000 VND 22 27 22 8 0
Never Bought 260 934 773 1142 641
This publication of "Cosmetics sub-panel" is for research buyers of online samples.](https://image.slidesharecdn.com/cosmeticssubpanel1-150127035736-conversion-gate01/85/W-S_Cosmetics-subpanel-3-320.jpg)
W&S_Cosmetics subpanel
- 1. 1. Brand of cosmetics using within the recent 3 month? [MA] Frequency Percent (%) Total 3838 100% Pond's 1793 46.7% Nivea 1463 38.1% Maybelline 1079 28.1% Essance 987 25.7% Oriflame 925 24.1% Olay's 893 23.3% Avon 658 17.1% L'Oreal Paris 487 12.7% Thorakao 463 12.1% Shiseido 457 11.9% The Face Shop 445 11.6% Lancome 354 9.2% MAC 307 8.0% Revlon 274 7.1% DeBon 271 7.1% O'Hui 259 6.7% VOV 189 4.9% Etude House 188 4.9% Kao 167 4.4% Vichy 167 4.4% L'Occitane 147 3.8% Lacne'ige 146 3.8% Estee Lauder 140 3.6% Clarins 104 2.7% Cover Girl 100 2.6% Others 315 8.2% W&S online market research is one of the top online market research service provider in Vietnam. Since 2011, we established our actively managed panel "Vinaresearch" and it has reached the number of over 64.000 members in April, 2012. This Cosmetics Sub-panel publication is for online research buyers and manufacturers' references. Based on Vinaresearch online panel, 3838 female are surveyed for the brand of cosmetics using within the recent 3 months, cosmetics types, using frequency and average price of cosmetics buying. Respondents Profile COSMETICS SUB-PANEL April.2012 7.9% 45.6% 27.6% 11.4% 3.2% 4.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 16-19 Years old 20-24 Years old 25-29 Years old 30-34 Years old 35-39 Years old Over 40 Years old Age 38.4% 26.7% 4.1% 30.8% Area HoChiMinh HaNoi DaNang Others This publication of "Cosmetics sub-panel" is for research buyers of online samples.
- 2. 2. Brand of cosmetics using within the recent 3 month? [MA] Everyday 4-6 times/week 2-3 times/week 1 time/week 1-2 times/month Hardly used Never used Total 3422 1856 2080 1787 2218 2512 1492 Cleanser/Makeup Remover 2603 346 228 130 198 198 135 Deodorants 2166 277 180 97 145 604 369 Face cream 2059 372 342 213 288 357 207 Lipstick 1994 553 342 203 390 238 118 Rose Water/Water Moisturizer 1515 244 286 192 366 738 497 Body Lotion 1500 362 339 259 322 687 369 Sun Protection Lotion 1029 327 273 177 459 1097 476 Eye/Lip /Eyebrow Liner 836 393 405 274 644 801 485 Hair Care/Styling Gel 794 344 526 279 435 937 523 Lining Cream/Foundation 765 399 423 319 707 754 471 Face Powder 714 395 403 305 747 765 509 Eyeshadow/Blush Pink 661 393 446 334 780 769 455 Mascara 650 341 403 280 687 905 572 Concealer 557 300 332 248 545 1053 803 Skin Masks 515 262 586 746 688 645 396 3. Cosmetics shopping place within the recent 3 month? [MA] Frequency Percent (%) Total 3838 100.0% Supermarkets 2619 68.2% Cosmetic specialized stores 1574 41.0% Shopping Centres 1336 34.8% Present/ someone else bought 1049 27.3% Grocery stores 792 20.6% Original stores 744 19.4% Markets 653 17.0% Buying on the internet 532 13.9% Pharmacies 383 10.0% Beauty Salon/Spas 292 7.6% Selling at home 144 3.8% Duty-free Shops 63 1.6% Other 30 0.8% This publication of "Cosmetics sub-panel" is for research buyers of online samples.
- 3. 4. Average price of cosmetics buying within the recent 3 month? [MA] Rose Water /Moisturizer Sun Protection Lotion Face Cream Lining cream /Foundation Concealer Total 3838 3838 3838 3838 3838 Under 100,000 VND 1595 1495 1056 598 570 100.000_ 200.000 VND 751 854 1111 974 817 200.000_300.000 VND 259 275 558 604 467 300.000_500.000 VND 141 123 285 349 220 500.000_700.000 VND 67 59 108 117 88 700.000_1.000.000 VND 105 94 135 135 123 1.000.000_1.500.000 VND 52 38 69 56 43 1.500.000_2.000.000 VND 25 20 34 22 16 Over 2.000.000 VND 28 21 28 13 17 Never Bought 815 859 454 970 1477 Face Powder Eyeshadow /Blush Pink Eye/Lip /Eyebrow Liner Mascara Lipstick Total 3838 3838 3838 3838 3838 Under 100,000 VND 540 772 1364 605 1304 100.000_ 200.000 VND 913 984 846 1280 1244 200.000_300.000 VND 577 555 300 485 560 300.000_500.000 VND 374 271 95 130 242 500.000_700.000 VND 146 82 49 51 86 700.000_1.000.000 VND 184 129 105 106 116 1.000.000_1.500.000 VND 45 41 22 27 33 1.500.000_2.000.000 VND 18 26 29 15 13 Over 2.000.000 VND 15 13 11 9 12 Never Bought 1026 965 1017 1130 228 Cleanser /Makeup Remover Skin Masks Body Lotion Hair Care /Styling Gel Deodorants Total 3838 3838 3838 3838 3838 Under 100,000 VND 2022 1513 1101 1151 2507 100.000_ 200.000 VND 850 706 1088 867 482 200.000_300.000 VND 310 305 428 327 110 300.000_500.000 VND 143 134 189 143 40 500.000_700.000 VND 64 64 93 70 43 700.000_1.000.000 VND 117 117 110 96 10 1.000.000_1.500.000 VND 34 19 12 19 5 1.500.000_2.000.000 VND 16 19 22 15 0 Over 2.000.000 VND 22 27 22 8 0 Never Bought 260 934 773 1142 641 This publication of "Cosmetics sub-panel" is for research buyers of online samples.
- 4. Respondents Profile W&S Online Research Company 31C Ly Tu Trong St., Ben Nghe Ward, District 1, HCM city. Tel: (08) 38 223 215 Fax: (08) 38 223 216 E-mail: info@vinaresearch.jp For customized request: Please contact us for a 25 detail attributes of this Cosmetics Sub-panel. 5.2% 0.7% 0.7% 1.8% 2.5% 3.1% 3.2% 4.3% 4.3% 4.9% 4.9% 8.3% 24.3% 31.9% 0.0% 20.0% 40.0% Other Doctor / Nurse / Pharmacist Director/CEO Unemployment Housewife Joint venture Company Contract staff Government employees Teacher / Lecturer / Professor Partime job Self-employment State enterprises employees Private enterprises employees Students Employment status 29.5% 26.9% 21.1% 11.0% 5.6% 2.1% 1.1% 0.8% 0.7% 0.7% 0.3% 0.2% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% No income 3 ~ 5 mil.VND 7 ~ 10 mil.VND 15 ~20 mil.VND 20 ~ 25 mil.VND 40 ~ 50 mil.VND Personal monthly income This publication of "Cosmetics sub-panel" is for research buyers of online samples.