COTA Slides
- 1. First, a Word from our Corporate Sponsors...
- 2. Team DSTP Jacques Babel, Catalina Perez, Vivian Wang, Anna Filatov, Lina Michael, Nicole Walker
- 4. Usher
- 5. Customer Segmentation & Decision-Making Process ● Target Millennials in U.S. (born 1980s - mid 1990s) ● Tech-savvy and most likely to have a profile on social media
- 6. Positioning Strategy & Value Proposition “For males and females between the ages of 18 and 24 years, Formula One of all racing companies delivers a one-of-a-kind experience because Formula One offers the prestige and multiple forms of entertainment all at one event.”
- 7. Financing ● Branding offert to target younger demographic ● In 2016 about 270,000 people in the stands ● Formula one generates about $2.8 billion dollars in revenue for Austin