Coverage day3
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This document provides guidance on maximizing coverage in a yearbook. It suggests gathering input from readers, uncovering unique stories, and including as many students and groups as possible. Coverage should focus on student life through individual experiences, events, clubs, academics, sports, and profiles to tell the complete story of the year. Sections can be organized traditionally or in unconventional ways like by season or topics. Whole-book links and diverse representation of social groups and issues are also encouraged.
Coverage day3
- 1. COVERAGE – Day 3 coverage
- 2. Ask readers what they want Conduct surveys, interviews and focus groups Uncover ways to work their ideas into the book Tell both individual and collective stories One-of-a-kind experiences Common activities and events Brainstorm fresh angles and new ideas Discover unique aspects of repeatable stories Add stories that have not appeared in the book Coverage PERSONALIZE COVERAGEPERSONALIZE COVERAGE
- 3. PLAN the LADDERPLAN the LADDER Coverage Facing pages are side-by-side on the ladder Plan pages in signatures, which are 16-page groups Flats, 8-page groups, are designated by the shading on the ladder
- 4. • Focus on the people aspect — include as many students as possible • Emphasize diversity — relate to as many groups as possible • Make connections — coordinate stories, headlines, photos and info graphics to tell the complete story of the year Coverage REMEMBERREMEMBER
- 5. Coverage • STUDENT LIFE • SPORTS • CLUBS & ACADEMICS (combined) • PEOPLE • INDEX TRADITIONAL SECTIONSTRADITIONAL SECTIONS
- 6. Coverage TRADITIONAL SECTIONSTRADITIONAL SECTIONS ACADEMICS ORGANIZATIONS SPORTS STUDENT LIFE PORTRAITS REFERENCE
- 7. Coverage SPIN-OFFSPIN-OFFWORDS & PHRASES • live like you mean it student life • see for yourself organizations • i get it academics • seeing red sports • easy on the eyes people • look at me now senior ads
- 8. SPIN-OFFSPIN-OFFWORDS & PHRASES Coverage
- 10. UNCONVENTIONALUNCONVENTIONALCoverage • Opening • How to Get There • Who We Are • Seniors • The Inside Scoop • Underclass • Faculty • What to Check Out • Community • Index • Closing
- 11. • Summer • Fall • Winter • Spring • Seniors • Juniors • Sophomores • Freshman • Faculty • Sports • Teams • Senior Ads • Index Coverage CHRONOLOGICALCHRONOLOGICAL
- 13. • Who is involved? The higher the student involvement, the more coverage it should have. • What happened? Understanding the purpose of the activity enables you to better organize the section. • When does it occur? If an event happens after the final deadline, it is not realistic to include it. Plan deadlines to complete signatures. Coverage CONSIDERCONSIDER
- 14. Coverage PAGE PERCENTAGESPAGE PERCENTAGES Calculate last year’s data: Total number of pages - Minus total theme pages - Minus total ads and index pages = base pages for coverage (title, opening, dividers and closing) in last year’s book:
- 15. During the planning process, think about how you can cover the events of the year and get more people in the book. Coverage MAXIMIZE COVERAGEMAXIMIZE COVERAGE
- 18. •Cover anything that directly affects students. •Show student involvement rather than relying on stock images. NATIONAL, STATE & LOCALNATIONAL, STATE & LOCALCoverageISSUES & EVENTS
- 19. NATIONALNATIONAL CoverageISSUES & EVENTS
- 20. LOCALLOCAL CoverageISSUES & EVENTS
- 21. • Include every social group, sport, team, club and class that is active on campus. • Incorporate things that students do off campus that impact their lives. COMPLETECOMPLETE Coverage
- 24. • Show fashion trends. • This is an opportunity to include a wide variety of students. 2014-2015 FASHION2014-2015 FASHION Coverage
- 27. •Include student profiles. •Highlight exceptional students. DIVERSEDIVERSE Coverage
- 37. • Students want to see pictures of themselves and their friends. • Count how many recognizable faces are in your pictures. •Try to include at least 27 students on every spread. GET MORE STUDENTSGET MORE STUDENTSCoverageIN THE BOOK
- 38. Four 1515 11+crowd11+crowd 111118 + crowds18 + crowds TOTALTOTAL Coverage78 students not counting crowd shots 44 55 22 4 students4 students quotedquoted 22 33 11 22
- 39. • Change up the look once in a while. • Whole page photo spreads are huge in magazines and yearbooks right now. THINK BIGTHINK BIG Coverage
- 40. THINK BIGTHINK BIG Coverage
- 41. • Occasionally, introduce a radical change in coverage and design. • Look at magazines for inspiration. CREATE SHOWSTOPPERSCREATE SHOWSTOPPERSCoverage
- 43. • What is a student’s favorite book? Fahrenheit 451? CONSIDERCONSIDER CoverageALTERNATIVE COPY
- 45. PLAN COVERAGEPLAN COVERAGE CoverageFOR PORTRAIT PAGES
- 46. Even the ads section should feel like part of the book. Incorporate relevant community stories into this section to round out your coverage. ADVERTISINGADVERTISING Coverage
- 49. DON’T STOPDON’T STOP CoverageADD CONTENT TO THE INDEX
- 50. DON’T STOPDON’T STOP CoverageADD CONTENT TO THE INDEX
- 52. TRY SOMETHINGTRY SOMETHING CoverageDIFFERENT
- 53. -With your group, discuss how you want to organize your 2015 book. -What topics were over-covered in your 2013 edition? What was left out? -What new topics do you need to add? -Turn to Yearbook Playbook page five and begin pre-planning your ladder. YOUR TURNYOUR TURN Coverage