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Asset Utilisation B.2.6.
Creating and Presenting Strategic Plans
•The biggest cause of profit problems in all firms
•A major driver of Internet transformed businesses
Poor Asset Utilisation
0
10
20
30
40
50
100
150200
40
28
20 18
8
ROCE(%)
Investment/Value Added (%)
How Fixed Investments Can Kill Profits
0.0
7.0
14.0
21.0
28.0
62
72
81
90
15
21
22
25
28
ROCE(%)
Capacity Utliisation
How Great Capacity Utilisation Boosts Profits
0.0
6.5
13.0
19.5
26.0
62
72
81
90
19
20
24 24
26ROCE(%)
Value Added/Employees (%)
Personal Productivity Boosts Profits
23 29 37
20 19 25
7 10 15
Investment/
Value Added
Value added/Employee
Low High25% 60%
High
Low
-10%
10%
ROC
E(%)
High Productivity Cures Investment Intensity
Implication?
Poor capacity utilisation:
Solution: use 24/7 - Internet universities
Poor personal productivity:
Solution: relentless drives - Internet agglomeration
Very high spend on buildings and equipment:
Solution: rent don’t buy - Use Internet - Cloud
Poor Asset Utilisation: Causes and Solutions
Year 201X 201Y 201Z % change Strategy
Plant & Equip
Sales/Total Assets
Number employees
Sales/Employees
Capacity utilisation
Measuring Asset Utilisation
The End
The End
Competitive position
Asset utilisation
Investment intensity: lowest
Productivity, people + assets: # 1
Fixed Vs Liquid assets: lowest
Capacity utilisation: # 1
Markets addressed
Leadership

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