Cracking the Code: Why GTM is Key to Product Success | Google Product Lead
- 1. Cracking the Code: Why GTM is the Heart of Product Success Welcome to Product School! I want to clarify that the opinions shared in this presentation are solely mine and do not reflect the views of any organizations I've been affiliated with, including my current employer, Google.
- 2. Abdur Rahman Product Lead Who Am I? LinkedIn Official IG
- 3. 01. Lookback at Product Success 03. The Go To Market (GTM) Framework 04. Real World GTM Lessons 05. GTM as the heartbeat of Product Success 02. GTM mapping in the org structure Agenda
- 4. Which instant messaging product do you use at work or have heard about?
- 8. “Product strategy is about learning and iterating as fast as possible… If we can learn faster than everyone else, we’ll win.” - Zuckerberg
- 9. 01. Lookback at Product Success 03. The Go To Market (GTM) Framework 04. Real World GTM Lessons 05. GTM as the heartbeat of Product Success 02. GTM mapping in the org structure
- 10. For any tech company there are two ends of the rope 🚀 Users 💥 Engineering
- 11. PMs are the gel between business needs and technical development 🚀 Users 📦 PMs 💥 Engineering G T M
- 12. However, as the organisation grows, product structure can get more complex Engineers Product Managers Global Product Strategy Regional Product Strategy Sales & Marketing Customer
- 13. GTM is expanded to multiple teams Engineers Product Managers Global Product Strategy Regional Product Strategy Sales & Marketing Customer Critical GTM Stakeholders
- 14. Market Launch & product feedback is a cycle Engineers Product Managers Global Product Strategy Regional Product Strategy Sales & Marketing Customer Market Feedback Product Market Launch
- 15. Effective stakeholder management is key for product teams
- 16. Goal alignment Are the teams in the organisation running in the same direction? Step 1: Goal Alignment
- 17. Experimentation Are you using data driven insights to plan and iterate? Step 1: Goal Alignment S t e p 2 : E x p e r im e n t a t io n Module # > Section # > Title
- 18. Trainings and Comms Clear communication internally and externally is key- document and train! Step 1: Goal Alignment Step 3: Internal/External trainings S t e p 2 : E x p e r im e n t a t io n
- 19. Product Adoption via Sales Why did the product manager bring a ladder to the meeting? Because they always strive to reach new heights and climb the ladder of success... even if it's just a metaphorical one! Step 1: Goal Alignment Step 3: Internal/External trainings S t e p 2 : E x p e r im e n t a t io n S te p 4 : S a le s in c e n ti v e s
- 20. 01. Lookback at Product Success 03. The Go To Market (GTM) Framework 04. Real World GTM Lessons 05. GTM as the heartbeat of Product Success 02. GTM mapping in the org structure
- 21. Roadmap that ensures a product reaches the right audience, at the right time, through the right channels.
- 22. GTM Framework ● Identifying the target audience ● Understanding pain points ● Understanding Market Trends Market Understanding
- 23. GTM Framework Value Proposition Market Understanding ● Differentiating your product. ● Creating messaging that resonates. ● Exercise: "Can you explain your product’s value in 10 words or less?"
- 24. GTM Framework Value Proposition Channel strategy Market Understanding Selecting the right channels ● Organic ● Paid ● Partnerships Example: Shopify leveraging community and educational content.
- 25. GTM Framework Value Proposition Channel Strategy Launch Timing Market Understanding ● Aligning internal readiness with external market conditions. Example: Apple’s mastery of launch timing.
- 26. GTM Framework Value Proposition Channel Strategy Launch Timing Market Understanding Measurement & Iteration
- 27. 01. Lookback at Product Success 03. The Go To Market (GTM) Framework 04. Real World GTM Lessons 05. GTM as the heartbeat of Product Success 02. GTM mapping in the org structure
- 29. Glass was an ambitious product with groundbreaking potential Glass 🔍 Social Acceptance 🎯 Price Point 📊 Target Audience 🏆 AR Product 🗓 Value Proposition
- 30. 01. Lookback at Product Success 03. The Go To Market (GTM) Framework 04. Real World GTM Lessons 05. GTM as the heartbeat of Product Success 02. GTM mapping in the org structure
- 31. GTM is the heartbeat of product success Execution Drives Impact Alignment is Everything Adaptability is Key
- 32. Quick Recap 1. Discovery: Start with customer 3. Collaborate across teams 2. Test small, scale fast 4. Measure relentlessly
- 33. What’s one thing you’ll revisit about your GTM Strategy after today’s session?
- 34. Thank you! productschool.com My LinkedIn My Official IG