Craig Lockerd "BDC & Internet Department HR"
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Craig Lockerd "BDC & Internet Department HR"
- 1. Pg. 36 BDC & Internet Department HR Craig Lockerd Founder AutoMax Recruiting and Training
- 2. Did You Hire Them Dead, or Kill Them After You Got Them?
- 3. Quality/Quantity Of Applicants How To Write An Effective Help Wanted Ad Where To Post The Help Wanted Ad For Maximum Result Does Your Dealership Have A Career Tab Job Aggregators – Indeed.com, SimplyHired.com, Twitter, Etc. Carjobsonline.com Scheduling Interviews Applicant Tracking System ( ATS)
- 4. How To Write An Effective Help Wanted Ad 1. Title of help wanted ad 2. Body of the ad 3. Keywords and Tags Think Search
- 5. How To Write An Effective Help Wanted Ad Title The title of your help wanted ad must be specific and have the highest search potential. Example: Interactive Marketing Developer/Automotive Internet Salesperson, rather than Internet Sales Example: Internet Product Specialist/Automotive Customer Service, rather than BDC. Name of your dealership and experience level How you titled you ad is important for search and also tracking which we will discuss later in the workshop.
- 6. How To Write An Effective Help Wanted Ad Body / Description Example: Increasing traffic has put ABC Motors in need of superstar internet salesman. Top comp plan in the area, tons of inventory. Don’t ever use that
- 7. What hasn’t changed in 50 years, what we “Think” employees want 1. Good Wages 2. Job Security 3. Promotion/growth opportunities 4. Good working conditions 5. Interesting work 6. Personal loyalty to workers 7. Tactful discipline 8. Full appreciation for work done 9. Sympathetic help with personal problems 10. Feeling “in” on things
- 8. What Employees Actually Want 1. Full appreciation for work done 2. Feeling “in” on things 3. Sympathetic help on personal problems 4. Job security 5. Good wages 6. Interesting work 7. Promotion/growth opportunities 8. Personal loyalty to workers 9. Good working conditions 10. Tactful discipline
- 9. How To Write An Effective Help Wanted Ad Body / Description Continued Use success stories that you currently employ with pictures. Tell the job seekers why you work there and why it’s such a swell place. Talk about the culture of your dealership, community involvement etc. Determine appropriate attire, interview dates and time, and who to ask for. Exact dealership location and map if applicable. Paragraph discussing other industries in your area where you can tap into top talent.
- 10. In 2011, 94% of vehicle purchases started with the Internet. Customers spend an average of 18 hours researching vehicles and companies. 40% of dealership sales come from the Internet. We are making a considerable investment to ensure you have the best opportunities.
- 11. Primary Responsibilities: • Communicates effectively with Internet customers within established time frames. • Has thorough knowledge of all dealership products and services. • Sets up appointments for customers to visit the dealership for test drives and sales presentations. • Utilizes Social Channels to communicate with prospects and customers • Utilizes Data Mining tools to attract new opportunities • Entices the customer to visit the dealership and buy a car!
- 12. Job Requirements • Outstanding communication skills • Extremely organized • Great attitude with a high-energy personality • Superior customer service skills • Must have Outstanding phone skills and follow up • Dealership experience preferred • Bilingual individuals (Spanish/English) is a plus
- 13. How To Write An Effective Help Wanted Ad Keywords and Tag words: As many related job titles as possible. Example: Keywords – sales clerk, outside sales, call center, training, recruiting, wireless, careers, resume, internet sales, advertising sales, marketing, insurance, finance, consulting, mortgage broker, automotive, auto sales, auto salesman, car salesman, car salespeople, salespeople, salesperson, business development, real estate, pharmaceuticals, restaurant, servers, bartenders, client rep, client service rep, customer service rep, sales, salesman, saleswoman, selling, inside sales, account executive, business development representative, hospitality, hotel, retail, sales representative, entry level, new grad, new graduate, sales rep, telemarketing, e- commerce, internet, military, veteran, vet, army, navy, air
- 14. Where To Post The Help Wanted Ad For Maximum Result 1. Career tab on dealership homepage 2. Job can be aggregated by Indeed.com, Simplyhired.com and Tweetmyjob.com etc. 3. Job aggregator, you determine the budget cost per click 4. CareerBuilder, Monster, Beyond.com, Ziprecruiter, Craigslist, etc. Be sure to ask about their niche sites. 5. www.onlinevetjobs.com 6. National Veteran Job Bank 7. carjobsonline.com
- 15. Scheduling Interviews Applicant Tracking System ( ATS) Where did I put that resume? This phase of tapping into top talent is very similar to an internet lead. Get back to them quickly , personally, call to action store data Sendouts.com , hrmdirect.com, halogensoftware.com
- 16. Interview/Screen What Does The Interview Process Look Like? “So what makes you think you can sell cars?” “Why did you leave your last job?” “Can you handle 60-hour workweeks?” “How do you feel about working with a bunch of men hitting on you everyday?” “Sell me this pen.” Dealerships Need To Rethink The Interview Process Use A Predictive Index Or Screening Tool Wunderlick D.I.S.C The Car Sales Simulator by Hire the Winners
- 17. KEEPING THE TEAM MOTIVATED Salespeople Will NOT Be Motivated If Management Doesn’t Understand Their Real “Why” Why Is A Must Instead Of A Should Take The Time To Find Out The Why Each Month Encourage Salespeople To Express What They Want Write It Down Obtain The Feeling Write It Down Keep A Copy And Give A Copy To The Salesperson
- 18. How Often Should Daily Training Take Place? Training Must Happen Daily! Salesperson Lead Training Be A Facilitator Ask The Sales Team About The Situations Their Having Trouble With Ask Sales Team About Solutions The Facilitator Can Share Their Solution Creates Engagement
- 19. Q&A • Clockerd@AutoMaxRecruiting.com • Office: 800-878-5090 x 5 • Cell: 609-517-1152 • AutoMaxRecruitingAndTraining.com