Create a Richer Experience & Drive Conversions with Welcome Emails
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The document discusses Crown's ExactTarget-Hybris connector, which allows marketers to create customizable welcome email templates using ExactTarget. It emphasizes the importance of personalization, customer engagement, and best practices for welcome emails, such as offering incentives and gathering insights. The connector simplifies the process of setting up email campaigns and enhances the overall marketing strategy.
Create a Richer Experience & Drive Conversions with Welcome Emails
- 2. Create a Richer Experience & Drive Conversions with Crown's ExactTarget-Hybris Connector Presented by Crown Partners
- 3. • Out of the box, hybris includes a default welcome email template that can’t be modified or updated by marketers without learning hybris. • With Crown’s ExactTarget-hybris Connector, ExactTarget users can create custom welcome email templates in ExactTarget and personalize them based on subscriber attributes. What Is The Connector?
- 4. • Highly read and acted upon • Drive customer engagement • Fuel ongoing loyalty Why Worry About Welcome?
- 5. • Customization • Personalization • Integration • Analytics How The Connector Helps
- 6. • Simplicity • Installs your needed assets • 8 Easy steps The Connector Itself
- 7. • Set the tone for your program and what subscribers can expect by signing up for it. Best Practices For Welcome
- 8. • Ask new subscribers to update or complete message preferences in the welcome email • Ask for preferences and gather additional insights, then leverage and market to your data Best Practices For Welcome
- 9. • Include a first purchase incentive discount to new email subscribers • Make sure that offer is EASY to redeem Best Practices For Welcome
- 10. • A/B Test • Timing • Offer versus no offer Best Practices For Welcome
- 11. - John Ruskin “What we think or what we know or what we believe is, in the end, of little consequence, The only consequence is what we do”