5 tactics to help you grow your email list
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The document discusses effective strategies for improving email marketing through various tactics such as owning social media audiences, blogging, and utilizing chatbots for email capture. It highlights the challenges of email marketing due to user attention limits and the saturation of messages, advocating for engaging, personalized interactions that can increase conversion rates. Overall, it emphasizes the importance of segmentation and relevant content to maintain long-term audience engagement and drive revenue.
5 tactics to help you grow your email list
- 2. Who am I? ● Conversational Designer & Marketer ● ~4 years of chatbot creation experience ● Over 100 chatbots created Levi Worts Chatbot Specialist TARS Sean Tinney Demand Generation Manager AWeber
- 3. Helping marketers boost their conversion rates using conversational tech since 2016 All the solutions you need from day one to grow your email list, create amazing experiences for your audience, and make more money all from a single platform.
- 4. Overview 1. The Challenges with Email Marketing 2. The Tactics a. Own Your Social Media Audience b. Start Blogging c. Chatbots for Email Capture d. Goal-Orientated Quizzes and Assessments e. Engaging through Customer Lifecycles 3. Q&A
- 5. The Challenges with Email Marketing
- 6. The Problem ● People are bombarded with emails and messages ● If the value isn’t apparent, they will not subscribe to your list up front ● They have limited attention to give to their inbox
- 7. How Automation Helps ● Understand what matters to people in the first place and use it to gain their attention ● Focus on their priorities and build your credibility ● Create an engaging experience
- 8. Tactic #1 Own Your Social Media Audience
- 9. Connect with your audience 73% SBO use social media
- 10. The Problem = Limited by Social Media Algorithms ● Engagement Rates ○ Facebook - 0.08% ○ Twitter - 0.05% ○ Instagram - 1.22% Not engaging
- 11. The Answer = Email ● Email Marketing Data ○ Ave. Open - 15% - 25% ○ Ave. Click Rate - 2.5% ○ ROI - $42 for every $1 spend
- 12. How do you own your audience? ● Email sign up link ● Dedicated landing page ○ Email sign up ○ Lead magnet ○ Contest ○ Quizzes/polls ● Start engaging - Automate a Welcome Series
- 13. Result = higher engagement
- 15. Why Start Blogging? ● Increase brand awareness ● Drive traffic to your site
- 16. What should you blog about? ● Make it relevant ● Make it original
- 17. Get your content out there NEW CHANNELS ● Syndicate your content ● Guest Post ● SEO EXISTING CHANNELS ● Social Channels ● Email ● KEY: Encourage Sharing
- 18. Capture their email ● Lead Magnets embedded in post or side bar ● Pop up forms ● Chat Bots
- 19. Tactic #3 Chatbots for Email Capture
- 20. User journey focused Dynamic outcomes High conversion rate Conversational Experiences Explained ● Deliver engaging and personalized experiences ● Convert & segment up to 50% more qualified leads ● Leverage the most ubiquitous digital interface in the world
- 21. Forms are low converting and unengaging ● Forms have to be simple to increase conversion ● Lack the stickiness factor that positions you for high open rates
- 22. Chatbots drive conversion from anywhere on page ● Make the process interactive and available when the user’s intent is highest ● Engage users through questions that deliver additional value
- 23. Conversion rates are 50% higher compared to a form ● Convert more on-page traffic and target through multiple channels ● Segment your lists through the signup process
- 25. Quizzes are one of the best conversion tactics ● Low barrier to entry ● Draws user attention on high information pages (blogs) ● Segment users based on responses and other data
- 26. Relevant value-add to the audience you are attracting Use multimedia to create engagement and retain attention Quizzes are all about the questions you ask
- 27. Keep answers simple so the user can interact quickly *DO NOT USE OPEN TEXT FIELDS* Attach hidden values to options and branch the conversation outcomes based on user selections
- 28. Use Assessments when a technical touch is required ● Highly focused to engage high information users ● Generates a deeper value proposition than quizzes ● Use to identify mid to bottom of funnel leads and major stakeholders
- 29. Targeted email lists that generate revenue ● Take broad top-of-funnel audiences and segment them down ● Create a simple value-add that drives high CTR and email conversion
- 30. Tactic #5 Engaging through Customer Lifecycles
- 31. Growth isn’t just in your subscriber count... ● Email blast to a wide audience hurt your credibility and undermine your strategy ● Segmenting your lists manually is time consuming and can be inaccurate
- 32. Keep your audience focused and engaged long term ● Send emails to your lists with relevant and personalized chatbots for post-click experiences ● Use these interactions to generate revenue or gain deeper insights into your audience
- 33. Create a consistent and value-based lifecycle ● Redefine what growth in your email list actually means ● Relevant content and engagement creates a loyal audience ● Chatbots create a consistent post-click that your audience will understand and want
- 34. Contact us Email: arnav@hellotars.com Phone number: +1 (408) 617-9159 Website: https://hellotars.com
- 35. Questions?