[Webinar] conditional jump
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This document provides information about chatbots and personalization. It defines a chatbot as a computer program that simulates conversation to facilitate information exchange. Chatbots are described as more engaging, intuitive, fun, and mobile-optimized than forms. Personalization is explained as showing different messages to users based on their responses or characteristics. Various methods for implementing personalization are outlined, including basic branching, data referencing, and conditional jumping. Specific examples of personalized messaging are provided, such as greeting users by name and qualifying leads differently based on responses.
![[Webinar] conditional jump](https://image.slidesharecdn.com/webinar12conditionaljump-200515072645/85/Webinar-conditional-jump-1-320.jpg)
![Play #1: Greet people by name
● How it works:
1. Collect the prospect’s
name
2. Use data referencing to
say “Nice to meet you
[their name]” in the next
gambit
● Outcome: The lead gen flow
feels more human!](https://image.slidesharecdn.com/webinar12conditionaljump-200515072645/85/Webinar-conditional-jump-24-320.jpg)
[Webinar] conditional jump
- 2. Who am I? ● Conversational Designer & Marketer ● ~4 years of chatbot creation experience ● Over 100 chatbots created Arnav Patel Content Marketer Levi Worts Chatbot Specialist Akshiti Bhowmik Customer Success
- 3. Who are we? Helping marketers boost their conversion rates using conversational tech since 2015 Who are we? Helping marketers boost their conversion rates using conversational tech since 2016
- 5. What is a chatbot A computer program designed to simulate a conversation with human users to facilitate a trade of information or services
- 7. What is a chatbot A method of lead capture aka a conversational form
- 8. vs.
- 9. vs.
- 10. Why are chatbots better than forms?
- 11. A bunch of reasons... ● Engaging ● Intuitive ● Fun ● Mobile Optimized ● Personalizable
- 12. Our focus for today... ● Engaging ● Intuitive ● Fun ● Mobile Optimized ● Personalizable
- 13. What do we mean by ‘personalizable’ You can show different prospects different messaging based on their previous responses or individual characteristics
- 14. Why is personalization good 1. Improved Efficiency 2. Better Customer Service End Result? Better Conversions!📈
- 15. How are chatbots more personalizable It all boils down to structure.
- 16. vs.
- 17. vs.
- 18. How do you implement personalization?
- 19. The Tools For Chatbot Personalization ● Basic Branching ● Data Referencing ● Conditional Jump
- 20. Basic Branching ● Logic: If they pick option A, go to branch A. If they pick option B, go to Branch B ● Used with: Fixed responses like buttons and cards
- 21. Data Referencing ● Logic: Pull data from earlier in the conversation ● Used with: user response/API responses/URL parameters
- 22. Conditional Jump ● Logic: If condition A is met, go to branch A, and if condition B is met go to branch B ● Used with: user response/API responses/URL parameters
- 23. No seriously… how do you implement personalization?
- 24. Play #1: Greet people by name ● How it works: 1. Collect the prospect’s name 2. Use data referencing to say “Nice to meet you [their name]” in the next gambit ● Outcome: The lead gen flow feels more human!
- 25. Play #2: Conditional qualification ● How it works: 1. Use basic branching and/or conditional jump to dynamically change the lead gen flow based on user response ● Outcome: The lead gen flow feels more human!
- 26. Play #3: Campaign-specific messaging ● How it works: 1. Deliver custom messaging based on UTM keywords ● Outcome: More qualified leads by addressing user specific needs.
- 27. Play #4: User-device Based Messaging ● How it works: 1. Redirect users to your Android/iOS app or to your website ● Outcome: Increased app downloads and subscribers
- 28. Play #5: Collect Lead Data Skipped by Users Earlier in the Conversation ● How it works: 1. Ask for user data in the conversation 2. If skipped, reask later in the conversation ● Outcome: No lead data lost
- 29. Questions?
- 30. Contact us Email: arnav@hellotars.com Phone number: +1 (408) 617-9159 Website: https://hellotars.com