[Webinar] Where you should not use a chatbot
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The document discusses how chatbots facilitate marketing by enhancing user interaction and conversion rates, distinguishing between two user types: curators and consumers. It highlights that chatbots provide minimal information and promote two-way interaction, catering more effectively to consumers who prefer guided purchases. The document also includes best practices for chatbot creation and provides contact information for further inquiries.
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[Webinar] Where you should not use a chatbot
- 2. Intro
- 3. Who are we? Helping marketers boost their conversion rates using conversational tech since 2015
- 4. Who am I? ● Conversational Designer & Marketer ● ~4 years of chatbot creation experience ● Over 100 chatbots created
- 6. What is a chatbot? A computer program designed to simulate conversation with human users’ to facilitate a trade of information or services
- 8. What is a chatbot? A chatbot is an information delivery system
- 9. What is an information delivery system? ● Anyway you convey information from one party to another ● Examples: ○ Books ○ Podcasts ○ Brochures ○ Landing Pages ○ Websites ○ Phone call ○ Form ○ Chatbots
- 10. How are chatbots different? Chatbots vs. Landing Pages ● Let’s do a comparison!
- 11. How are chatbots different? vs.
- 12. How are chatbots different? vs.
- 13. How are chatbots different? ● Less information on the page ● Interaction is two-way instead of one-way ● Users have to interact with the page to reveal info instead of the information instead of all of it being there to begin with
- 14. Difference 1 Chatbots present as little information as possible at each stage of the interaction Landing pages present as much information as possible at each stage of the interaction
- 15. Difference 2 Chatbots are a two-way interaction Landing pages are a one-way interaction
- 17. It depends on your user type
- 18. Two Types of Users ● Curators ● Consumers
- 19. Curators ● They are experts about the product they are buying ● They love the details ● They like making comparisons between all of the available options ● They don’t need anyone to guide them through the buying process ● E.g. Compliance Officer
- 20. Consumers ● Don’t know much about the product they are buying ● They want to be told what to buy ● They need to be walked through the buyer journey ● E.g. Average person in need of a lawyer
- 21. Consumers vs Curators ● Consumers prefer less information ● Curators prefer more information
- 22. In other words... ● Chatbots work for consumers ● Chatbots do not work for curators
- 23. vs.
- 24. How to figure out which type of user you have ● The Apple Store-Trader Joe’s Test
- 25. How to figure out which type of user you have
- 26. But wait, there’s more...
- 27. Implications for Chatbot creation ● Don’t make messages too long ● Acknowledge User Input ● Create an engaging hook
- 29. Contact us Email: arnav@hellotars.com Phone number: +1 (408) 617-9159 Website: https://hellotars.com