Create a strategy for social media
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The document provides guidance on creating an effective social media strategy, including identifying goals, determining target audiences, developing a brand strategy, committing time for participation, and establishing social media policies. It includes templates for assessing goals and time commitments, mapping social media accounts and brand presence, and creating a social media strategy and schedule. The document aims to help attendees develop a comprehensive yet manageable approach to social media.
Create a strategy for social media
- 1. By Deborah Chaddock Brown Creating a Customer-Focused Social Media Strategy Attendees will learn how to: Identify their primary goals for social media Determine their audience and the specific value they bring Create a brand strategy that incorporates all online accounts Determine personal commitment What they’ll do How often they’ll do it Fit their social media participation into their jam-packed day Determine the value of a Policy for Social Media for their company
- 2. Social Media Questionnaire 2 What is your goal – what do you hope to accomplish with social media? (circle all that apply) Build Credibility Create a Community Listen for Feedback Grow Sales Market events Network Who are you trying to reach? (circle all that apply) Peers Customers Prospects What is your unique story – in 140 characters or less. What results do you produce? Who do you help? I help _______________ achieve ______________________________.
- 3. Social Media Questionnaire 3 What amount of time are you willing to commitment to social media? One hour daily One hour weekly One hour 2 or 3 times a week Not ready to commit yet Prioritize your social media vehicle of choice (1 = most important) ____ Twitter ____ LinkedIn ____ Facebook ____ Blogging _____ Other
- 4. My Social Media Accounts 4 Delicious Digg Stumble Upon Dim Dim Go to Meetings Squidoo Ning Vehicle User Name Password Blog: Blog: Flickr YouTube Twitter Facebook LinkedIn Password User Name Vehicle
- 5. Social Media Brand Overview 5 Brand: Social Media Site Map Why You Are Unique Problem You Solve Who You Help Brand Description
- 6. Social Media Primary $$$ites 6 Newsletter Products Membership Site Blog Website Primary Money Sites $ Source URL
- 7. Social Media Secondary Sites 7 Facebook Primary Secondary Sites Point to Primary Sites Twitter LinkedIn Facebook Fan Page $ SOURCE URL
- 8. Social Media Resource Sites 8 $ Source URL Other YouTube Channel Flickr Account Internet Resource Sites Point to Primary Sites
- 9. 9 Create One Form for Each Brand
- 10. Social Media Menu 10
- 11. Social Media Strategy example 11 20x/mo x Write a blog post – MBM 1x/day Facebook – status update 2x/mo LinkedIn – ask or answer a question 1x/week LinkedIn – start a discussion in a group or participate in one 2x/day Twitter update and retweets x Comment on other blog posts 12x/mo 3x/week Write a blog post - Home 2x/day Check Google and Twitter for mentions Monthly Weekly Daily
- 12. My Social Media Strategy 12 Write a blog post Other: Facebook – status update LinkedIn – ask or answer a question LinkedIn – start a discussion in a group or participate in one Twitter update and retweets Comment on other blog posts Google Alerts and Twitter for mentions Monthly Weekly Daily
- 13. Fitting Social Media in Your Life 13 Determine your goals Select the vehicles you will embrace fully Set a day and time commitment Put it on the calendar Keep the appointment When the time is up STOP
- 14. Policy for Social Media 14 December 1, 2009 FTC ruling on Endorsements Customers look to connect with individuals Expand your buzz impact Define the social media sandbox Give your associates a voice Visit: www.PolicyforSocialMedia.com
- 15. www.Mashable.com Social Media resource center FTC Ruling on Endorsements and Testimonials http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf http://mashable.com/2009/10/27/social-media-roi/ Measure the effectiveness of social media. http://www.ducttapemarketing.com/blog/2009/01/22/my-social-media-system/ Example of a social media strategy from Duct Tape Marketing Fitting social media into your schedule: http://www.simplewebtoolbox.com/finding-time-to-engage-in-social-media/ Policies for Social Media: http://www.policyforsocialmedia.com Resources 15