Create. Consume. Repurpose.
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Chris Alexander discusses considerations for creating and repurposing content for mobile tours in museums, highlighting the importance of identifying content sources and understanding the target audience. He emphasizes utilizing existing materials such as text, images, audio, and video, while ensuring they are optimized for mobile devices. The document outlines practical steps for adapting content to enhance visitor experience, whether on-site or off-site.
Create. Consume. Repurpose.
- 1. Create. Consume. Repurpose. Considerations About Content for Your Mobile Tour Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 2. Two Routes to Mobile Content New Content • Create internally • Hire an outside content producer to write or record new content • Combination of the two Repurposed Content • Using content that you already have on hand • May require adjustments to content • May require lling in gaps • Know what will work and what won’t (we’ll get to that) Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 3. Museums HAVE a lot of content whether they realize it or not. Potential content: • Labels • Wall Text • Catalogues • Brochures • Websites • Interviews • Photographs • Audio Tours • Videos Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 4. All of these can be used as mobile content. POTENTIALLY • Look for consistency with this content. • Re-write sections if needed. • Focus on your intended user. Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 5. Whether creating new or repurposing - KNOW THE INTENDED AUDIENCE. Are they a visitor to the museum or are they offsite? WHERE IS THE CONTENT FROM? - Marketing - Education - Curatorial They all have a different story to tell. Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 6. Text • Most abundant • Most in uenced • Wide ranging Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 7. Text • Users expect more text on tablet devices • Conversely less on phone devices • Re-purposing can result in disparity in app focus • May require revision for mobile • Fill in the gaps • May carry formatting with it from original document Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 8. Images • Pooling your image assets • Slides • Transparencies • Photographs • Digital images •Shooting additional images •Convert to digital •Organized and labeled •Think about naming to aid identi cation Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 9. Images • Ensure your images are mobile ready • Should be large enough to handle tablet. Min. 1024px • Resolution should be larger to accommodate zooming • Plan now for future screen resolution changes • Compatibility - jpeg, png, gif Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 10. Audio • Likelihood you will have pre-2000 audio? • Now more than ever it is easier to produce your own audio content • Past interviews with artists • Interviews with curators • Scripted audio Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 11. Audio Things to think about: • Do you own the rights to re-use? • Do you own the script to re-record? • Is it in a mobile compatible format • mp3 • wav • Do you have access to the originals to edit or re- compress? Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 12. Audio Things to think about: • Does the audio length t with mobile consumption ‣ Phone users prefer smaller chunks ‣ Tablet users can handle longer segments • Are there images that go along with the audio? • Does the audio need to be heard in front of object? • Does the audio mesh with other content you are using? Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 13. Video Things to think about: Like audio • Do you own the rights to re-use? • Is it in a mobile compatible format • mp4 (iOS and Android) • .m4v (iOS) • Do you have access to the originals to edit or re- compress? Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 14. Video Other things to think about: • How old is the video? • Web video of the past problematic • Keep videos under 3 minutes for phone • Longer videos acceptable on Tablet • Will the video focus on something onsite or can it work offsite? • Will the video stream or be native? • File size rami cations Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 15. Technical Considerations •Streamed versus Native content •Flash •Internet on site Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour
- 16. Chris Alexander Program Director Toura calexander@toura.com www.toura.com Twitter: @touramobile www.chris-alexander.com Twitter: @cmalexander Slideshare: www.slideshare.net/cmalexander Chris Alexander Create. Consume. Repurpose. Program Director at Toura Considerations About Content for Your Mobile Tour