@GoAgileCamp

#AgileCamp2017
2017
Creating a culture of continuous
improvement in your company
Kevin Goldsmith
@KevinGoldsmith
Chief Technology Officer, Avvo
@kevingoldsmith #avvoculture
What does a culture of Continuous
Improvement look like?
@kevingoldsmith #avvoculture
No status quo
@kevingoldsmith #avvoculture
No “that’s how we do it here”
@kevingoldsmith #avvoculture
Continuously asking “can we do
this better?”
@kevingoldsmith #avvoculture
Continuous Improvement is the
soul of Agile
@kevingoldsmith #avvoculture
A culture where people are
• Adaptable to change
• Advocates for improvement
• Owners of the company mission
• Empowered to feel control over their work
A culture of continuous improvement
@kevingoldsmith #avvoculture
How to get there?
@kevingoldsmith #avvoculture
My journey at Avvo
@kevingoldsmith #avvoculture
• 10 year old company
• Rapid growth over the last few years
@kevingoldsmith #avvoculture
@kevingoldsmith #avvoculture
The “Oh Sh*t" moment
@kevingoldsmith #avvoculture
• Good values
• Clear mandate to improve
from senior leadership
• Agile already in practice
Strengths
@kevingoldsmith #avvoculture
Stage 1: evaluate
@kevingoldsmith #avvoculture
• Easy to jump in and start “fixing” things
• Need the complete picture
• Spent the first several weeks with every team in the company in
every area.
Evaluate
@kevingoldsmith #avvoculture
• What is going well?
• What is not going well?
• What can I do to help?
Questions to ask
@kevingoldsmith #avvoculture
@kevingoldsmith #avvoculture
• Poor information flows
• Poor organization
• Poor WIP management
• Bad habits encoded into myth
What I learned
@kevingoldsmith #avvoculture
• So. Many. Silos.
• So many cross-team dependencies
• Transparency without clarity
• A bad cycle had developed
What I learned
@kevingoldsmith #avvoculture
Lack of Velocity
Lack of
Accountability
Forcing Function
Failure
to Achieve
@kevingoldsmith #avvoculture
Stage 2: Set up the conditions
@kevingoldsmith #avvoculture
• Transparency with clarity
• Objective Measurement
• Autonomy
• Ownership of change
Continuous improvement requires
@kevingoldsmith #avvoculture
Transparency with Clarity
Make priorities clear
@kevingoldsmith #avvoculture
WIGs/sWIGs
@kevingoldsmith #avvoculture
• From Covey’s Four Disciplines of Execution
• Wildly Important Goals
• Company-level Strategy
• Set by SLT yearly
• WIP-limited (currently 2)
WIGs
@kevingoldsmith #avvoculture
• sub-WIGs
• Tactical cross-functional, cross-team projects
• Scoped to 1-2 Quarters
• Reviewed bi-quarterly
• WIP-limited (currently 4)
sWIGs
@kevingoldsmith #avvoculture
Objective Measurement
Replace dates with data
@kevingoldsmith #avvoculture
Date-driven projects should have real business meaning and
consequences.
On dates
@kevingoldsmith #avvoculture
• Track metrics, not dates
• Not “are we making the date?”, but rather “are we learning?”
Accountability without dates
@kevingoldsmith #avvoculture
Created a data-driven decision-making framework and
educated the company on its use. All project proposals and
big decisions are now backed with the framework artifacts.
Driving data-driven decision-making
@kevingoldsmith #avvoculture
DUHBs
@kevingoldsmith #avvoculture
• Data
• Understandings
• Hypotheses
• Bets
• (Results)
DUHB(R)s
@kevingoldsmith #avvoculture
• Spotify DIBBs
• Kaizen Cards
• Toyota A3 Problem-solving sheets
DUHB Influences
@kevingoldsmith #avvoculture
• Incontrovertible
• Internal product or external industry data
DUHB(R): Data
@kevingoldsmith #avvoculture
• Interpretation of the data
• Must follow from the data
• Semi-incontrovertible
DUHB(R): Understandings
@kevingoldsmith #avvoculture
• Based on the Understandings
• Strategic interpretation of how to address the situation/problem
outlined by the Data and Understandings
• Debatable
DUHB(R): Hypotheses
@kevingoldsmith #avvoculture
• Tactics to validate the strategic hypotheses
• Can be sequential or parallel
• Reasonably small scope
• Debatable
DUHB(R): Bets
@kevingoldsmith #avvoculture
• Documentation of the bets and their outcome
• Used for future reference and to inform future DUHBs
DUHB(R): Results
@kevingoldsmith #avvoculture
Autonomy
Give teams ability to own their improvements
@kevingoldsmith #avvoculture
Journey Teams
@kevingoldsmith #avvoculture
• Focused on an external (or internal) customer journey
• Fully cross-functional, autonomous organization
• Can drive reasonably large efforts independently
Journey Teams
@kevingoldsmith #avvoculture
• Accountable to unique business metrics
• Primary unit of organizational execution
Journey Teams
@kevingoldsmith #avvoculture
• Minimize execution bottlenecks
• Minimize coordination bottlenecks
• Minimize decision-making bottlenecks
• Maximize execution velocity
Journey Team Goals
@kevingoldsmith #avvoculture
Ownership of Change
RFC Process
@kevingoldsmith #avvoculture
• Organization leadership identifies an issue
• Organization leadership creates a DUHB outlining the problem and
proposed bets to mitigate
• Cross-functional working group assembled
• Working group puts together a document outlining mitigation of
organizational issue
Organizational Change via RFC
@kevingoldsmith #avvoculture
• Working group presents plan and document to the larger
organization as an RFC
• Organization adds comments / questions / request for clarifications
to the document
• Working group iterates on the document and repeats with larger
organization until reasonable consensus around plan is reached
Organizational Change via RFC
@kevingoldsmith #avvoculture
• Working group owns rollout of change
• Long-term support for the change is part of the RFC
Organizational Change via RFC
@kevingoldsmith #avvoculture
Stage 5: Continuous
Improvement
@kevingoldsmith #avvoculture
Building a practice of having retrospectives beyond the agile
ceremony cycle and focus.
Retrospectives everywhere
@kevingoldsmith #avvoculture
“When is the retrospective?”
@kevingoldsmith #avvoculture
• What went well?
• What didn’t go well?
• What will we do again?
• What will we do differently?
• What concrete actions will we take from this for future projects?
Ask
@kevingoldsmith #avvoculture
• What went well?
• What didn’t go well?
• What will we do again?
• What will we do differently?
• What concrete actions will we take from this for future projects?
Ask
@kevingoldsmith #avvoculture
Central repository for retrospective notes. Make it easy to
find the lessons.
Collect the learnings
@kevingoldsmith #avvoculture
So, how did it really work?
@kevingoldsmith #avvoculture
WIGs/sWIGsJune2016
DUHBsSeptember2016
JourneyTeamsJanuary2017
JourneyTeamRFCDecember2016
@kevingoldsmith #avvoculture
WIGs/sWIGsJune2016
DUHBsSeptember2016
JourneyTeamsJanuary2017
JourneyTeamRFCDecember2016
@kevingoldsmith #avvoculture
WIG ITERATION #1
4 WIGS (7 MONTHS)
WIG ITERATION #2
2 WIGS (12 MONTHS)
SWIG ITERATION #1
7 SWIGS
CREATED BY SLT
7 MONTHS
4 COMPLETE
SWIG ITERATION #2
4 SWIGS
CREATED BY DUHBS
6 MONTHS
4 COMPLETE
SWIG ITERATION #3
2 SWIGS
CREATED BY DUHB/SLT
3 MONTHS
1.5 COMPLETE
@kevingoldsmith #avvoculture
@kevingoldsmith #avvoculture
@kevingoldsmith #avvoculture
• Clear priorities
• Removal of artificial cadences
• Metrics-driven, autonomous, teams
• Data-driven decision making
• Organizational ownership of organizational change
• A practice of retrospectives
• An archive of learnings
With
@kevingoldsmith #avvoculture
Lack of Velocity
Lack of
Accountability
Forcing Function
Failure
to Achieve
@kevingoldsmith #avvoculture
DATA
VISION
EXPERIMENTSLEARNING
PRODUCT
INFORMS
GUIDES
GENERATES
DRIVES
PROVIDES
@kevingoldsmith #avvoculture
DATA
VISION
EXPERIMENTSLEARNING
PRODUCT
INFORMS
GUIDES
GENERATES
DRIVES
PROVIDES
@kevingoldsmith #avvoculture
Questions?
@kevingoldsmith #avvoculture
I would love your feedback!

http://bit.ly/avvoculture

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Creating a Culture of Continuous Improvement in Your Company