Creating a Customer Persona (Profile)
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The document provides a guide on creating a client persona to better understand target clients for marketing purposes. It emphasizes the importance of direct communication and gathering information from multiple individuals rather than relying on assumptions. The template focuses on identifying clients' demographics, problems, and solutions while encouraging personalized marketing strategies.
Creating a Customer Persona (Profile)
- 2. www.kameelvohra.com How to Create a Client Persona ? The objective of building a client persona is to understand your target client. It’s much easier to market to someone when you understand them & their environment. Most people in similar roles have similar problems, but don’t base your persona on just one individual. Try to speak to as many people as you can and understand their commonalities. It’s important to SPEAK to them. Don’t hypothesize in a closed room. The best marketing is intensely personal because it connects so well with the audience. Even when using automation, act as if you were helping a real person. This template does not have buying stages, objection handling or other sales tools included. It is designed to help you focus on developing your understanding of a particular type of client. ? ?
- 3. www.kameelvohra.com Where Answering these questions will give you clues as to where you need to be marketing to reach your client. This is my demographic (age, gender, family profile, interests) I’m a member of these societies & clubs, read these magazines, and my go-to websites are…
- 4. www.kameelvohra.com What Understand their problems & help fix them. This is what you need to do to make your clients life easier. Their problems are your problems. This is my job title, my company & who I report to These are the headaches, problems & constraints that I face on daily basis
- 5. www.kameelvohra.com Why This is why your customer is going to buy your solution. This is NOT because of some feature, but instead because of something you’ve done for them – that makes them want to promote you internally. This is the solution that I need & how it’s going to help me This is why I like speaking to you instead of all the other sales people that bug me
- 6. www.kameelvohra.com How Understand what they need in order to buy your solution, then give it to them. Make it easy for them to build their case, create justifications, and buy from you. This is my job title, my company & who I report to These are the people & obstacles I need to work around to buy your solution
- 7. www.kameelvohra.com Who That bottom left blue bubble is not WHO your client is. Your client can not be defined by their title. People are three dimensional, all these bubbles put together define who your client is. This is my job title, my company & who I report to
- 8. www.kameelvohra.com This is my demographic (age, gender, family profile, interests) This is my job title, my company & who I report to These are the headaches, problems & constraints that I face on daily basis This is the solution that I need & how it’s going to help me This is why I like speaking to you instead of all the other sales people that bug me Client PersonaI’m a member of these societies & clubs, read these magazines, and my go-to websites are… These are the people & obstacles I need to work around to buy your solution Segment Name Hint: This slide is the template
- 9. www.kameelvohra.com Thank You Thanks for reading. I hope you found this helpful. If you did, please share! You can find the complete blog article and an editable template here: http://kameelvohra.com/what-is-a-customer-profile/