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- 6. I have this asinine script that I have to recite when I answer the phone, “ X Company, our customers are our number one priority – how can I show you how importantyou are today?” Brand evangelist brand franchise brand architecture brand loyalty brand tree attitudinal branding brand management brand identity brand experience
- 7. Brand evangelist I wish I was a customer – because they treat their employees like &^%%$
- 8. “ A brand is a name or trademark connected with a product or producer.” - Wikipedia What is branding?
- 9. Brand Evangelists. Evangelism can spread the bad as well as the good – be careful about the news you are spreading. It’s about the relationship between internal and external that creates the brand – and within your own companies – you have to create positive brand evangelists.
- 10. Your reputation is your brand is your reputation…
- 11. Positive and favorable WOM “word of mouth” is a result of (and not a Replacement of) the effective intersection of brand and marketing. This is getting people to recommend you when you are not in the room.
- 12. “ Lose dollars for the firm and I will be understanding. Lose reputation and I will be ruthless.” - Warren Buffett
- 13. Marketing will never again be a one way conversation.
- 14. How you describe yourself (your company) is a tactic. The strategy of experience is branding.
- 15. “ P&G is a company really committed to doing the right thing. Why? Because the principles don’t belong to Proctor & Gamble, they belong to the people who work there.” - Kevin Roberts, CEO Worldwide Saatchi & Saatchi
- 16. Personal Branding. This is what will matter most to you in growing your companies.
- 17. Google yourself. Manage your brand. Sign up for Google Alerts. Manage your reputation and make sure the first three pages of search represent the real you.
- 18. Some additional tips on personal branding: Appearance Brand Behavior Communicate your brand Center Stage Evaluate Invest
- 19. Don’t ignore social media.
- 20. Personal Brand WOM Word of mouth advocating is a direct result of effective personal branding. This is the art of getting people to recommend you when you are not in the room
- 21. No one has time for the 30 second elevator pitch anymore. Develop your less than 10 word personal tagline.
- 22. Building your personal brand is done by building credibility and understanding what your personal brand is truly comprised of – and then communicating the heck out of that.
- 23. Thank You