CREATING A POSITIVE IMPACT
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Lion G.S. Hora presented on creating a positive impact for the organization by addressing negative perceptions, marketing services and opportunities, and motivating members. Some negative perceptions included that it was a "rich persons' organization" focused only on meetings and eating. The presentation suggested marketing service projects like Sight First and youth programs, using media and technology, and developing positive messages and success stories to attract new members and make a positive impact.
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CREATING A POSITIVE IMPACT
- 1. CREATING A POSITIVE IMPACT Presented by:- Lion G.S. Hora, PDG 322F
- 2. Re- imaging of the organisation
- 3. Negative Perceptions to be addressed • Rich Persons’ Organisation • Meeting and eating • Too much of involvement • Cost factor
- 4. Impact of Negative Perceptions • New People specially young generation is not attracted
- 6. Need to begin marketing • Marketing of Services • Sight First • Youth Programmes • Partnership in Service
- 7. Marketing of organisation Motto Objects Ethics Size LCIF Opportunities
- 8. Marketing through Interaction • Seminars • Symposiums • Conferences • Leadership Programmes
- 9. Involve Media and Technology • Print & Electronic Media • Press release, news • Press Conference • Internet & Website • Promotional e-mails
- 10. Motivation • Develop Positive Messages and success stories • By Example • Recognition
- 11. Let us Strive to make a positive impact of our organisation