Creating a Sales Funnel System Online Hong Kong
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This document summarizes a presentation on creating an effective sales funnel for internet marketing. It discusses defining the sales funnel to guide visitors' behavior, driving traffic from various sources, using autoresponders and follow ups to build relationships with prospects, and making the landing page encourage visitors to take action by removing distractions and using compelling copy. The presentation emphasizes building trust through sharing valuable information and branding with credibility over various online platforms to connect with customers.
Creating a Sales Funnel System Online Hong Kong
- 1. * Your Host: Art Lee For: HK Marketing for Internet Domination
- 2. * Attendees will be Muted During Presentation * During discussions all will be unmuted * Please Provide Feedback on the Group + or - , so we can improve * Please refer this Group *
- 3. * Business Exchange Club - Business Networking * HK Social Media Current Social Media Trends * Hongkongwebanalytics.com – Kenneth Kwok * webwednesday.hk – Napoleon Biggs *
- 4. * Internet Marketing Strategic Consultant, HK * 16+ Yrs Technology Consultant * 12 Years in Silicon Valley U.S., 4 Years in Asia * Business Owner since 1987 * Currently operates several website blogs and online community membership sites * Member of Canadian Chamber of Commerce, Business Exchange Club *
- 5. *Why Create a Sales Funnel? *Where to drive traffic? *Where to start? *Sample sites *
- 6. * Define your sales funnel so you know exactly where your visitors are going * Influence behavior * Set expectations of your prospects and consumers * Creating a system that is easy to maintain and scale over a period of time *
- 8. * Step 1 – Marketing * Step 2 – Capture Page * Step 3 – Email Responder * Step 4 – Follow up and Build Responder * Step 5 – Your main business website *
- 9. * Customers vs. Prospects * Paid Advertisement (PPC) * Banners * Forum Posts * Facebook Posts * YouTube Videos *
- 10. * Develop Strategy to capture prospect information * Opt-form, consent(permission) based marketing * Do not oversell * Create Trust * Create Value *
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- 13. * Use an email/contact management system to allow you to auto-respond * Customer service in digital age is expected to have a quick response * Customize your email response * Have them take action * Verify all information in email is correct and links are working * Allow to unsubscribe *
- 14. * Building Trust through sharing knowledge and experience. * Information/Conent based marketing * Do not limit with digital, it is still a human world, make phone calls * Have a platform to showcase all of your knowledge and experience (Facebook, Youtube, Blog, etc.) *
- 15. * All avenues direct back to your business website * People are more likely to connect with people rather than an entity (Ex. Customers end up buying based on whether they like what the salesperson has to offer or say) * They like you, trust you by giving them information that need * Don’t forget to brand with credibility and authority *
- 16. Most businesses offer email, e-course or direct to blog or website but don’t know what to do after this. * What is the big picture, the big end product? * Does your front door open a platform to build a relationship to the big picture. * Are you segmenting emails into groups so that you can market different products/services? * Do you have plans to cross/up sell? *
- 17. * Remove Navigation and distractions * Create a headline that answers “What’s In It For Me?” * Use Caption Text Image to spice up your page. Make less wordy, more eye catching * Create Thank you Page and Next Steps * Create a submit button, but make it more exciting. Like “Jump Start My Business Today” * Do not use Contact Us only, they have to take action. *
- 18. Get Busy Doing or Get Busy Losing! *Contact Art Lee at: *Facebook.com/artglee *Twitter: @artstribe *Linkedin.com/in/artglee *Email: artlee@internetmarketingcoach.hk *Web: InternetMarketingCoach.hk *