Facebookworkshop
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The document provides a comprehensive guide on setting up and managing a Facebook page for business marketing. It includes practical tips on integration into existing marketing strategies, content creation, engagement tactics, and Facebook advertising. Additionally, it outlines best practices for posting frequency and content type to maximize audience engagement.
Facebookworkshop
- 2. Internet Marketing Consultant ◦ Owner of MTECH Internet Marketing- 16 years Web site development/ Search engine optimization Social Media Internet marketing (PPC, SEO, Marketing plans) ◦ Internet Marketing Director for a number of leading real estate firms & community websites (DurangoDowntown.com & Pagosa.com) ◦ Former Vice Chair of Pagosa Tourism (TTC) ◦ Certified Marketing for Smarties Coach 2
- 3. 1. Setting up a Facebook Page 2. Integrating Facebook into Your Marketing 3. Do’s & Don’t of Facebook 3
- 4. 1. Get found by people searching for your products/services 2. Connect & Engage with Customers 3. Create a Community Around Your Business 4. Promote other content you create – including blog articles, webinars, presentations, videos or other resources 5. Promote Events & Specials 4
- 5. 1. Pages allows multiple administrators 2. Pages are “public” and start ranking in results. 3. Pages split into different categories 4. Profiles have friends (which require mutual acceptance), Pages have “likes” 5
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- 7. 1. Go to Facebook.com 2. Select “Create a Page” at the bottom right 3. Select “Local Business” 4. Assign an Email or FB Personal login (it is better to connect it to a personal login so have full functionality) 5. After logging in, click “Create a Page” 6. Upload profile photo 203 x 216 7. Add description with keywords. 8. Like Your Own Page. 9. Invite Friends to Like It. 10. Add a Cover Photo (851 x 315) 11. Change age restrictions to 13+ under (Edit Page then Manage Permissions). 7
- 8. 1. Switch Between Personal and Business by using drop down in right hand side of screen next to “Home” 2. Pin a Popular Post to display prominently on a Page 3. Star a Post to make it wide screen 4. Add Administrators to Your Page if you want a marketing person or staff member to be able to edit your page without having access to your personal profile. (Edit Page then Admin Roles). 5. View more help at: http://ads.ak.facebook.com/ads/FacebookAds/Pages_Pr oduct_Guide_022712.pdf 8
- 9. 1. Create Username at: http://www.facebook.com/username (will need mobile/text access to verify) 2. Make Your Content Engaging (use YouTube videos, photos, infographs, etc… 3. Draw on Your Existing Network (send Email, suggest to Facebook friends, etc…) 4. Use Facebook Ads (more covered later) 9
- 10. Add Facebook Like Button into Your Website Go to: http://developers.facebook.com/docs/reference/plugins/like 10
- 11. Add Links from Your Blog & Email to Facebook 11
- 12. Sites with Blogs Receive 55% more Visitors (Hubspot) Integrate Into Site with Wordpress 12
- 13. Add Share Buttons to Your Blog 13
- 14. Add Social Media Buttons to Email Newsletter 14
- 15. Add Facebook link to Your Email Signature Add Facebook link to Your Business Card Add Facebook link to Your Brochure, Flyer or any other Promotional Material Give People a Reason to Like Your Page in Ads or other promotions (specials, deals, photos, etc…) 15
- 16. Manages social media profiles (Twitter, Facebook, Linked-In) Tracks mentions, re- tweets, etc… Schedule posts Pro version gives reports $5.99/month 16
- 17. Check Google Analytics for Increased Activity from Facebook under Traffic Sources – Referrals & Social Media 17
- 18. Facebook Advertising - http://www.faceb ook.com/advertis ing/ Target by demographic, interest, budget, keywords, etc… 18
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- 22. Top Things to DO on Your Facebook Page 1. Short Posts between 100 and 250 characters. They get about 60% more likes, comments and shares. 2. Visual Posts. Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively. 3. Pay Attention to Best Time of Day. Page Insights help you learn things such as what times people engage most with your content. 4. Pin Important Posts Weekly. Highlight the most important posts that you want to feature weekly so it stays on top for 7 days. 5. Post Often, but not too often. Post once a day, but not more often. When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. – Source: TRACK SOCIAL 6. Ask Clients Questions to Find Out What Content they want. 7. Attend Marketing for Smarties in October. 22
- 23. Top Things NOT To Do on Your Facebook Page 1. Post Business/Advertising on Personal Profile. 2. Post once a month or less. 3. Only Post Specials and Product Info. Content Should Educate, Inspire and Inform – not just promote. 4. Delegate Your “Brand” and Voice to a Young Person Just Because they understand the technology. 5. Delete Negative Posts and Ignore Complaints. 6. Make Facebook Your Marketing Strategy Instead of Realizing it is just a Channel. 23