Evolution of Websites in 2012
Download as PPT, PDF0 likes388 views
The document discusses strategies for improving websites and marketing efforts. It recommends tracking key metrics like traffic, bounce rate, and leads to benchmark performance. It suggests making sites more engaging with videos, slideshows, and social media plugins. Sites with blogs receive more traffic. Calls to action and compelling offers should be included. Tracking popular pages and content is also recommended. Affordable content management systems like WordPress allow creating targeted landing pages integrated with social media, search, and email.
Evolution of Websites in 2012
- 2. 1. Tracking / Results - Benchmark 2. Static vs. Interactive 3. Affordable CMS Systems 4. Targeted Landing Pages 5. Integrated with Social, Search & Email 2
- 3. # of visitors Bounce rate Time on site Current SEO rankings Domain authority # of new leads 3
- 4. 1. Sites should engage with videos and slideshows 2. Social media plug-ins to post tweets, Facebook, blog articles 3. Sites with blogs receive 55% more traffic 4. Calls-to-Action/ Compelling Offers 5. Track which pages/content is most popular 4
- 5. Software Based Sites OLD (Dreamweaver – Contribute) Open Source CMS (WordPress, Joomla and Drupal) NEW Blogs (Blogger & WordPress) 5
- 6. Compelling offers with Content ◦ Videos, Whitepapers, Webinars Duplicate Pages – Change Email source Customer Relationship Management (CRM) ◦ Salesforce.com, SugarCRM, Highrise, Internet Honey Gravity Forms with WordPress, Google Analytics (simple) 6
- 7. 7
- 8. 8
- 9. 9
- 10. EVERY CHANNEL Affects the Other TRACK Time and Cost CONSISTENCY is Key Work with Web Professionals Who EMPOWER You Don’t forget BRANDING and UNIQUE VALUE PROPOSITION www.mtechbd.com 10