Cms Today: Knowing When You Need A CMS
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The document discusses the significance of a Content Management System (CMS) in managing web content efficiently, highlighting the rise of social media and its impact on content consumption. It outlines the need for CMS when content management becomes too complex, detailing the advantages of implementing a CMS, such as improved customer experience and productivity. Additionally, it notes common pitfalls that lead to CMS project failures, emphasizing the importance of clear requirements and understanding user needs.
Cms Today: Knowing When You Need A CMS
- 1. CMS Today – Knowing when you need a CMSModule 18Thomas Robbinsthomasr@Kentico.comhttp://devnet.kentico.com/Blogs/Thomas-Robbins.aspxKentico_CMStrobbins
- 2. Session AgendaThe Web todayContent is kingWhat is CMS?Implementing a CMS Questions
- 4. Population SizingPotential Target Population of 1.7 BillionSource: http://www.internetworldstats.com/stats.htm
- 5. Your CompetitionTotal Sites Across All Domains (August 1995 - February 2010)Source: www.netcraft.com In the February 2010 survey Netcraft received responses from 207,316,960 sites.
- 6. Changing ExperiencesAmazing rise of social connections computing‘Cross follow’ PhenomenaMany users don’t directly access the siteSource: http://www.computerworld.com/s/article/9148878/Twitter_now_has_75M_users_most_asleep_at_the_mouseSource: http://www.facebook.com/press/info.php?statistics
- 7. Importance of your Web siteSource: http://www.stanford.edu/group/siqss/Press_Release/Chart9.gifRepresents company brand and public facing presenceHow your company is seen by the world wide audienceInternally represents an operational assetPeople ‘make’ your siteProcess keeps it runningTechnology powered
- 9. What is Content?Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few. What about social networking?
- 10. Content ContributorsContent ManagersAuthorsEditorsPublishersApplication DevelopersWeb DesignersSystem Administrators
- 11. Importance of contentCustomer connection mechanismWhat your audience is looking forProvides information about your product or serviceAllows people to easily link and discuss (natural links)Opportunities for multi-targeting and multi-channel
- 12. A king is ConsistentCreate a consistent customer experienceAllows people to work independentlyContent editorsContent authorsWeb designersApplication developersOperations (db admin, sys admins)
- 13. What is CMS?
- 14. What is a Content Management System (CMS)?PeopleProcess Technology
- 15. CMS StylesHostedVendor hosts and maintains the CMSFrees user from administrative responsibility and reduces initial cost but in the long term reduces amount of client controlCommercial Vendor builds and then sells the CMS with the client responsible for maintenance. Client has more control but more responsibility as wellOpen SourceNo initial acquisition cost and the client has a lot of control and responsibility and dependence on open source community for support.
- 16. CMS Systems
- 17. When do you need a CMS?Is my content collection, management and publishing process to complex to manage informally?CMS System
- 18. 5 Reasons to implements a CMSProvide you customers a consistent and manageable web experience. Drastically increase your customer retention rates.Dramatically increase the productivity of your content managers, web designers and application developers. Improve the security of your web site and protect your customer’s personal information.Improve business continuity and execution
- 20. Why do CMS Projects Fail?Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices. Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding. Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process.
- 21. 3 Common PitfallsScope creep in project implementations. One more feature is only a little bit more work- right?People don’t like to change the way they work. We are all comfortable with how we work – why change?Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way?
- 23. Investigation
- 24. Upcoming ActivitiesMarch 9 10–11 AM PST Kentico WebinarCMS Today – Driving Success with Search Engine Optimizations (SEO)March 16 10–11 AM PST Kentico WebinarTechnical Learning – Introduction to WidgetsApril 12–14 Dev Connections - Las VegasMS Visual Studio LaunchApril 27 Internet World 2010 - UKDon’t forget the Kentico Developer Newsletter!