WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!
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This document outlines a course aimed at small business owners seeking to create and maintain their own WordPress websites, especially those on a budget or with limited technical skills. It covers essential web design skills, long-term cost savings, and various practical topics related to domain names, hosting, and content marketing. The course costs £395 and provides six hours of web-based training by an expert, along with access to recorded videos.
WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!
- 2. Who is this class for? • ALL small business owners, EVERYWHERE! ...especially those: Wanting a DIY, but professional website Seeking control to maintain website With FREE help from friends/family Who can’t wait for webmasters • Any wanting web design skills using WordPress • StartUp-reneurs on a slim budget • Low IT proficiency • Web developers, marketers, content writers...ANYBODY!
- 3. The benefits of WordPress • FREE open source web development platform • Easy learning curve • Content Management System or CMS (user friendly!) • Search engine advantages – Google etc. • Built-in blog for powerful online publishing • Flexible themes and frameworks • Thousands of FREE plugins • Quick • Save £££THOUSANDS in design over time
- 4. Prerequsites to take this course • A Desktop PC, Laptop or notebook with the following: A broadband internet connection • An idea of the website your business needs • A winning attitude!
- 5. Class deliverables • 6hrs web based training with a LIVE expert • Access to recorded training videos • A firm handle of web design using WordPress • Including following to pro standard: Image gallery + sliders Page + blog post design Contact forms Hyperlinking Videos and podcasts...and much, much more!
- 6. Long term cost savings • WordPress Web Design • Custom Development • Plugin installation • Framework/Theme • Hosting • Email set-up • Webmaster maintenance • SEO Approximate savings: £7,000 in 3 years
- 7. Course summary • Choosing domain name • Buying a domain name • Buying webhosting • Installing WordPress • WordPress Theme • Peer Analysis • Website strategy • Project Management • Content Marketing • SEO • Goals + Conversion • Data management • Nurturing •Web Analytics • Wireframes • Custom graphics • Plugins • Design + development • Email • Pathway test
- 8. Investment for booking your place £395.00 Paid via PayPal or debit card
- 9. WWW.??? Top Tips: 1. Brand recognition 2. Memorable 3. Keywords 4. TLD extension 5. Geographic scope 6. Uniqueness Choose our very own online business address
- 10. Name Generators
- 11. Registration! Top Tips: 1. Reputable Registrar 2. Availability (new/old) 3. Duration 4. TLD extension(s) 5. Purchase 6. Hosting Securely register your preferred domain name
- 12. Domain Registrar
- 13. Web hosting Top Tips: 1. Capacity planning 2. No. of sites 3. Value assessment 4. Customer service 5. Email server 6. Inclusive pricing Setting up the host to accommodate your site
- 14. Web Host
- 15. Installing WP Top Tips: 1. Use 1-click install 2. Save credentials 3. Log-in for 1st time Getting set up on WordPress – in one click!
- 17. WP Theme Top Tips: 1. Feature comparison 2. Design ease 3. SEO benefits Choose a user-friendly advantageous theme 4. Built-in advantage 5. Licensing 6. Responsiveness
- 19. Peer Analysis Top Tips: 1. Cross industry view 2. ID key components 3. Know Your Audiences Find 1st hand examples of what works and doesn’t 4. Understand UX basics 5. Understand IA basics 6. Uniqueness
- 21. Web Strategy Top Tips: 1. Know Your Audiences 2. Communication goals 3. Mission definition Calibrate your website to effectively campaign online 4. Segmentation 5. Tone of voice 6. Keyword Research
- 23. Project Mgt. Top Tips: 1. Itemise all tasks 2. ID resources 3. Set parameters+room Keep on track and on top of deliverables 4. Delegate 5. Account for redrafting 6. Get it right, NOT quick
- 24. Web Design Project Plan
- 25. Content Plan Top Tips: 1. Scope 360 2. Occupy all opportunities 3. Themed Silo/Int. linking Array your web pages and message for max. impact 4. Longtail pursuit 5. Engaging titles 6. Bounce, page time, Conv.
- 27. SEO Plan Top Tips: 1. Keyword scope 2. On page 3. Off page Set a Google, Bing and Yahoo strategy 4. Organic 5. Multichannel 6. Uniqueness
- 29. Conversion Top Tips: 1. Strategic KPI setting 2. Pathway drafting 3. Audience segmentation Turning web traffic into well planned conversions 4. Landing pages 5. CRO 6. A/B testing
- 31. Data Mgt. Top Tips: 1. Privacy policy 2. Databasing 3. Segmentation Set out exactly how you will handle + maintain data 4. Field definition 5. Storage and use 6. Security
- 32. Digital Database
- 33. Nurturing Top Tips: 1. Relevance 2. Timing 3. Audience understanding Moving your enquirers on to becoming investors 4. Value 5. Solutions 6. Defined goals
- 34. Lead Nurturing
- 35. Web Analytics Top Tips: 1. Profit focused 2. Real figures 3. Beware assumption Knowing what matters when looking a web stats 4. Extrapolate with care 5. Have factual basis 6. Experience counts
- 36. Google Analytics
- 37. Wireframes Top Tips: 1. Set page purpose 2. Catalogue all page types 3. Above the line priority Plan your presentation before investing in graphics 4. Below the line emphasis 5. Story progression 6. Varied CTAs
- 39. Custom Graphics Top Tips: 1. Top quality logo 2. Complimentary colours 3. 3D-effects Set the scene with quality custom graphics 4. Bold CTAs 5. Less in more 6. Positioning
- 40. Custom Graphics
- 41. WP Plugins Top Tips: 1. Map out functionality 2. Research solutions 3. Rate + rank options Plan digital functionality and integration 4. Trial 5. Customise 6. Upgrade
- 42. WP Plugin Directory (FREE)
- 43. Development Top Tips: 1. 1st foundation is layout 2. Positioning 3. Customisation Implementation of all your planned parts 4. Integration 5. Keep refining 6. Ask questions continually
- 44. WP Dashboard
- 45. Email setup Top Tips: 1. Email accounts scoping 2. Client comparison 3. Device ID Ensure all email is consolidated and set 4. Set-up tutorial 5. Signature 6. Fwd + Autoresponders
- 46. Bluehost Email
- 47. Pathway Tests Top Tips: 1. Clear messages 2. Intuitive 3. Interruption pruning Funnelling interest needs care + attention to detail 4. Messaging connectivity 5. Check relay nurturing 6. Customer feedback
- 49. Launch Process Top Tips: 1. Google Analytics 2. Google My Business 3. Google Webmasters Hitting the public domain with the intention to win 4. Indexing 5. XML Sitemap 6. Rank tracking
- 51. Why wait any longer? Book now. £395.00 Paid via PayPal or debit card