5 truths-new
- 2. Mike Linville Owner/Chief Project Manager Black Dog Studios Black Dog Education *Self Employed Business Owner for 13 Years
- 3. Before we get started Cell Phones Email Text
- 4. Remember When...? {CSS} WEB DEVELOPMENT = HIGHLY SKILLED
- 5. The Problem Technician required Time Minimum High cost maintenance
- 6. The Choices Cough up the Wait until you have enough changes to make it worth doing. $$$
- 7. The Choices NO WONDER WHY BUSINESS OWNERS ARE FRUSTRATED OR HAVE STALE SITES! Cough up the Wait until you have enough changes to make it worth doing. $$$
- 8. The New Reality Technology is advancing CMS’s can create fully Search Engine Optimized (SEO) websites
- 9. A Lesson in History 13 yrs as a professional web developer I lost my passion Business went down a path I didn’t like
- 10. The Downward Spiral Ever been around negativeEver been around negative people? What happens?people? What happens? It happens with family / friendsIt happens with family / friends and it can happen with clientsand it can happen with clients I wasn’t “feeling it” anymoreI wasn’t “feeling it” anymore
- 11. The Turning Point Enter Tony Robbins Personal life back on track but businesses still suffering Manifesto moment
- 12. The New Outcome Didn’t know how to do it so I started learning … To provide small businesses with professional quality web design, development and marketing at affordable rates.
- 13. The New Outcome INFO MARKETING 101 – Tiered ApproachStart with free / low price Work your way up The more you pay the more you get
- 14. Seemed like a match so we tested The New Outcome
- 15. The Breakthrough Web requirements depend on the type of business Allowed the creation of a Framework Over 2 yrs testing and it still works
- 16. Case Studies Tamara Dorris – Real Estate Agent Extraordinaire Problem: Website was not focused or search engine optimized
- 17. Case Studies Tamara Dorris – Real Estate Agent Extraordinaire Solution: A full- redesign, clean up and search engine optimization
- 18. Case Studies Tamara Dorris – Real Estate Agent Extraordinaire “I'm impressed with the talent, skill and customer service. Just look at what a good job they've done!” Results: Indexed Pages: from 14 to 400 Websitegrade: 90’s
- 19. Case Studies Jessica Sewell – Cali Custom Coatings Problem: No web presence (tech fear)
- 20. Case Studies Jessica Sewell – Cali Custom Coatings Solution: Introduction to the framework and a little training
- 21. Case Studies Jessica Sewell – Cali Custom Coatings “I will forever recommend them to any friend or family and will only trust them with my future business ventures.” Results: Online in less than a month Websitegrade: 67
- 22. Case Studies Jennifer Hill – BBQ Pro Online Problem: No web presence (tech fear)
- 23. Case Studies Jennifer Hill – BBQ Pro Online Solution: Introduce to framework and a little training
- 24. Case Studies Jennifer Hill – BBQ Pro Online “This is Killer!” Results: Online in less than 2 weeks Websitegrade: 61
- 25. Case Studies Lucy Postins – The Honest Kitchen Problem: Huge Site, Bad Design
- 26. Case Studies Lucy Postins – The Honest Kitchen Solution: Redesigned the entire website using our framework
- 27. Case Studies Lucy Postins – The Honest Kitchen “We have been delighted with the work of Mike and the team at Black Dog. From day one, they demonstrated an understanding of our brand, what sets us apart from the competition and what we stand for as a company… Results: Indexed page: 1700+ Websitegrade: 99
- 28. The Point Same framework Different industries Different types of sites All great results
- 29. The Ah-Ha Moment Needs of developer ≠ Needs of client Developers need to charge more while their client needs a less expensive solution This discrepancy leads to strained working relationships
- 30. The 5 Myths of Web Development Many of these myths are perpetuated by developers as a way to keep themselves relevant and employed without having to upgrade skills or innovate thinking Many developers are lazy …
- 31. #1 Good sites have to be expensive For developers – larger jobs are more profitable 2 ways to do this Start large Scope creep
- 32. #1 Good sites have to be expensive Better Solution – Start small and grow For developers – larger jobs are more profitable 2 ways to do this Start large Scope creep
- 33. #2 Good sites have to be complicated Developer job security Most maintenance = Awkward
- 34. #2 Good sites have to be complicated Reality - Good site is about VALUE! Developer job security Most maintenance = Awkward
- 35. #3 Brochure sites are good enough Entertainment Solve a problem Brochure sites typically don’t do either People search online for 2 main reasons
- 36. #3 Brochure sites are good enough Key Distinction: Your website isn’t about your product. It is really about how your product solves Entertainment Solve a problem Brochure sites typically don’t do either People search online for 2 main reasons
- 37. #4 You have to be everywhere to be successful online Easy to do … Facebook, YouTube, blogging, Twitter, LinkedIn, Networking Events Jack of all Trades, Master of None
- 38. #4 You have to be everywhere to be successful online Smarter – Develop a Mastery Mindset Easy to do … Facebook, YouTube, blogging, Twitter, LinkedIn, Networking Events Jack of all Trades, Master of None
- 39. #5 To make an impact it takes a lot of work Work smarter, not harder Pareto’s Principle Small Business Owners are busy. Get Smart, Strategic & Lean
- 40. What does it take to win Location, location, location Quality over quantity Conversations WINNING!
- 41. What does it take to win Location, location, location Quality over quantity ConversationsSolution – A search engine optimized website that’s WINNING!
- 42. How to win – The Framework for Success in order to the best of our ability 11 steps to drastically increase your chances
- 43. Step 1 – Hosting and Domain name Don’t be cheap Look at customer service Hosting .com still the best Company name / description of services Domains
- 44. Step 2 – Set Up 3rd party accounts
- 45. Step 3 – Install Blog Create databases Create database users Install CMS
- 46. Step 4 – Integrate Themes Find a theme (WOO) Install it Configure it
- 47. Step 5 – Install Plugins List functionality required Find + install plugins Configure Integrate into site
- 48. Step 6 – Web Site Analytics Integrate into site Schedule reports Commit to monitor
- 49. Step 7 – Architect the Site Project goals vs. customer needs Determine pages to be created Set your structure for a logical flow
- 50. Step 8 – Create Pages + Fill with Content Create pages Update the navigation (some) Add content
- 51. Step 9 – Dress it up Styling Images (additive) DO NOT Fear whitespace
- 52. Step 10 – On-Page SEO Meta tags Page titles Headlines Keyword / keyphrase highlighting – bold, internal links
- 53. Step 11 – Launch Site Generate XML sitemaps Activate Feedburner feeds Share with network Work on marketing strategy
- 54. Don’t do this Don’t just pass this off to a disinterested employee or 3rd party. As the owner of the business you need to drive the development – once you know what you expect out of the site – then you can absolutely hand off the legwork.
- 55. Always do this Ask: How does this serve my customer?
- 56. Always do this Ask: How does this serve my customer? Whenever you put anything on your website take a step back and ask yourself that question.
- 57. Always do this Ask: How does this serve my customer? Whenever you put anything on your website take a step back and ask yourself that question. If it doesn’t, remove it.
- 58. Thank you! If you take that information and follow the 11 step plan that we laid out – your chances of online success just shot through the roof. If you want to take this to a new level and you’d like me to teach you and train you in this I’d like to invite you to register for this new system that we just created called the DIY WordPress
- 59. The DIY WordPress Creator Online training program 6 modules from domain to marketing 57 page workbook Tools, checklists, templates Downloadable Audio Weekly coaching calls For more information visit - http://www.BlackDogEducation.com/5truths
- 60. Now is the time A website that works for you Become an expert or “go-to” person in your market Increase exposure to new clients Decrease update time Take control of your online foundation Crush your tech fears Be part of a community For more information visit - http://www.BlackDogEducation.com/5truths
- 61. Module 1 - Prepwork • Setup hosting + domain • Install the blog • Creating 3rd party accounts • Design for consumer vs. design for computer For more information visit - http://www.BlackDogEducation.com/5truths
- 62. Module 2 - Theme • What themes are • Qualities of a “good” theme • Theme installation • Theme customization For more information visit - http://www.BlackDogEducation.com/5truths
- 63. Module 3 - Plugins • What are plugins • The good, the bad and the ugly • Installation and configuration • We install the 4 plugins that I use on ALL of my websites For more information visit - http://www.BlackDogEducation.com/5truths
- 64. Module 4 - Analytics • What are analytics • Why is it important • ROI for beginners • Creating and installing Google Analytics • Dashboard Overview For more information visit - http://www.BlackDogEducation.com/5truths
- 65. Module 5 – Common Hosting Tasks • Not all site activities are in CMS • Creating email accounts • File management • File backups • Setting up your email client For more information visit - http://www.BlackDogEducation.com/5truths
- 66. Module 6 – Site Build • Effective site structure • Project Goals vs. Customer needs • Importance of content • Site Maps (w/templates) For more information visit - http://www.BlackDogEducation.com/5truths
- 67. Module 6 – Site Build • Paint by the numbers • Page refinement • SEO tactics and tips For more information visit - http://www.BlackDogEducation.com/5truths
- 68. The Value Standard 5 page website • Limited access to me • No training • No coaching • No workbooks • No marketing For more information visit - http://www.BlackDogEducation.com/5truths
- 69. The Value Standard 5 page website • Limited access to me • No training • No coaching • No workbooks • No marketing We want this to be attainable for everybody For more information visit - http://www.BlackDogEducation.com/5truths
- 70. Bonuses Over $400 in additional value Web hosting – 1 year Professionally designed template Quickstart marketing guide $300 $70 $47 For more information visit - http://www.BlackDogEducation.com/5truths
- 71. Bonuses Over $400 in additional value Web hosting – 1 year Professionally designed template Quickstart marketing guide $300 $70 $47 Your Cost Today: $397 For more information visit - http://www.BlackDogEducation.com/5truths
- 72. My promise to you • If you’re not happy we’re not happy • Not happy with the content, the process or your result • No questions asked, 30-day money back guarantee • Risk Free? The way it should be For more information visit - http://www.BlackDogEducation.com/5truths
- 73. Thank You This price and these bonuses won’t last forever so if you feel like it’s the right move for your business – Visit the URL below, check out and we’ll see you on the other side. For more information visit -
- 74. Webinar Attendees • I appreciate the time you gave me today • You are interested in your success • I want to reward that … with 2 extra bonuses For more information visit -
- 75. Extra Bonuses Web hosting – 1 year Professionally designed template Quickstart marketing guide $300 $70 $47 For more information visit - http://www.BlackDogEducation.com/5truths