Gidon Session 01
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The document provides an overview of building a successful online business using the CTPM process. It discusses understanding the big picture, mastering the basics in Day 1, and the importance of having brains and motivation. It also covers dangers to avoid like sites that don't work, outlines what works like quality content and targeted traffic, and emphasizes that the content is the key to success. Finally, it discusses the homework of completing the course registration, reading the intro and Days 1-2 of the action guide, and identifying 3 potential site concepts.
![Your Business-Building Homework Complete registration for this course and SiteBuildIt! Read / watch INTRO, DAY 1 & 2 of the Action Guide. Log into Brainstorm It! and explore. Click on the question marks for related help. Identify 3 potential Site Concepts, write them down and bring them to the next class. Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037](https://image.slidesharecdn.com/gidonsession-01-090329074918-phpapp01/85/Gidon-Session-01-58-320.jpg)
Gidon Session 01
- 1. Building a Successful Business Using the Internet
- 2. Your Instructor Gidon Ariel Web-based Business Consultant and Trainer Owner, www.sbiisrael.com , www.holycityprayer.com Marketing consultant, MATI SiteSell Certified trainer, Israel Chronic Procrastinator
- 3. Goal of Session 1 See the BIG picture. Meet Course Learning Objectives for Day : What to understand What to accomplish
- 4. Understand and Achieve Introduction: The Big Picture – Prepare To Succeed Upon completion of this part, you will understand... A “DAY” is not a 24 hour calendar day -- you work at your own pace One-step at a time is do-able, following the video or written Action Guide You will reach humps along the way and beat them Upon completion of this part, you will have... Watched and/or read the Intro of the Action Guide
- 5. Understand and Achieve DAY 1 -- Master The Basics Upon completion of this part, you will understand... The significance of CTPM The concept of PREselling (vs. Selling) The need to prepare a solid foundation The importance of persistence Upon completion of this part, you will have... Watched and/or read DAY 1 of the Action Guide
- 6. What You Need To Succeed BRAINS AND… MOTIVATION BAM!
- 7. 3 Biggest Online Dangers Building Web sites that don't work. Believing you make money overnight. Having an offline business mentality.
- 8. What Works Online? Quality relevant information. Targeted traffic. Trust and credibility.
- 9. Content Is The Key To Success High-value content related to your business. Content written to please your visitors. Content written to please Search Engines. Content that connects and builds relationships.
- 10. Opportunity For Success Follow a proven process. Identify and develop your best Site Concept. Write original site content based on your passion. Implement proven money-generating techniques.
- 11. The Process Is Simple C-T-P-M
- 12. The Process You'll Learn The s uccessful o nline b usiness p rocess is … C-T-P-M It works! PREsold traffic converts to customers. ====== ======================== http://results.sitesell.com/
- 13. C-T-P-M C ontent T raffic P REsell M onetize "Building Income Through Content"
- 14. Successful Business-Building Basics Emulate countless other successes. Take it one step (day, week) at a time. Follow DAYS 1-10 of the Action Guide. Prepare a solid foundation in DAYS 1-5. Create high-value content in DAYS 6-10.
- 15. The Building Process $ Session 9 Build other Traffic for Income Session 8 How to Build Solid Relationships Session 7 Building Traffic for Profitability Session 6 Your look and feel Strategies Session 5 How to Build a Site that Gets the Click Session 4 Strategies to Investigating the best Monetization Options Session 3 Using Brainstorm It for Profitable Topics Session 2 How to Develop the Best Site Concept Session 1 Mastering the Business Basics
- 16. Your Web Business Toolkit You have a complete set of all the tools and services you need to: Do precise market research. Develop your best Site Concept. Create CONTENT people want. Attract targeted TRAFFIC. Build and nurture RELATIONSHIPS. PRESELL visitors/prospects. MONETIZE (I.e., generate income).
- 17. The PROCESS is C-T-P-M C ontent T raffic P REsell M onetization
- 18. What Makes Good CONTENT? Related to your theme. Written to please your visitors. Written to please Search Engines. Builds positive relationships.
- 23. How Do You Get TRAFFIC? The r ight keywords help people find you. Quality Content attracts targeted traffic. More Content attracts even more Traffic. Traffic is the lifeblood of a good site.
- 24. Making The Search Engines Happy Anguilla beaches.com Alexa rating: 51,945 Anguilla tourist board Alexa rating: 371,996 The lower the rating, the better.
- 25. What is PREselling? PREselling is the online version of offline relationship building. PREselling warms up your prospects by building their trust and respect for you. PREselling is giving visitors what they want without "selling" them.
- 26. Ways To PREsell Provide quality content pages. Offer a free e-book. Set up a free e-course. Publish a free newsletter. Announce a weekly free surprise.
- 27. PREselling Example – 1a
- 28. PREselling Example – 1b
- 29. PREselling Example – 2
- 30. PREselling Example – 3a
- 31. PREselling Example – 3b
- 32. How To MONETIZE Do not rush into it. Don't sell or prod your visitors to buy. Do gently lead your visitors to click through to one of your income streams.
- 33. MONETIZATION Example – 1
- 34. MONETIZATION Example – 2a
- 35. MONETIZATION Example – 2b
- 36. MONETIZATION Example – 3a
- 37. MONETIZATION Example – 3b
- 38. MONETIZATION Example – 3c
- 39. MONETIZATION Example – 3d
- 40. Case Study Demonstrates Concepts Th e case study : Demonstrates concepts by example. Builds an actual online business. Follows the C-T-P-M process. Guides you in building YOUR business. Makes your ( home ) work easier.
- 41. Meet Tobi, Budding Online Entrepreneur Tobi's Objective s : B uild an online business. B e independent. Avoid "get-rich-quick." M ake money now and in the future.
- 42. Deciding On A Site Concept Your Site Concept must: Be on a subject that's i n demand. Not be too competitive . Not be too broad . Be s omething that excites you. Offer high ROI potential .
- 43. The Site Concept Process Choose 3 themes/concepts that interest you. Do market research on all 3 (via Brainstorm It!). Choose the one with the most profit potential.
- 44. What Keyword Research Will Reveal The type of information people are looking for. How often people search for th at information. What competitors provide and how they do it . What content you'll need to deliver and how.
- 45. The Keyword Research Tool Brainstorm It!
- 46. Offline Market Research Research what people are buying. Research possible store locations. Open the business at the right location.
- 47. Online Market Research Find out what people are searching for. Find out what other sites are offering what they are looking for . Discover the most profitable keywords (search terms). Create a site based on what they're seeking (one theme).
- 48. Tobi 's Three Concepts Food Cake Carbs
- 49. Tobi's Big Decision To be continued…
- 50. What Do You Know And Love? What are you passionate about? What do you love to talk about? What have you learned on the job? What do family and friends say you ' re good at? What ' s your favorite hobby?
- 51. From Passion To Business
- 52. What Are Your Possible Concepts? What activities do you enjoy most about your current occupation? What bugs you? Do you have solution s to everyday problem s that would be of value to a lot of people? Write them down !
- 53. Smart Solution, Smart Business
- 54. Already Have A Business? What is your business concept? What "solution" does your business provide? Do you target a particular market segment? How do you position your business? What angle do you take that makes you unique? Write it down!
- 55. From Business To Better Business
- 56. A Good Theme for a Website? Practically ANYTHING!
- 57. Tonight’s Walk-aways Alexa Google PageRank Archive.org Free e-Books and Master Courses http://actionguide.sitesell.com/ http://demo.sitesell.com/ http:// chooseit.sitesell.com /
- 58. Your Business-Building Homework Complete registration for this course and SiteBuildIt! Read / watch INTRO, DAY 1 & 2 of the Action Guide. Log into Brainstorm It! and explore. Click on the question marks for related help. Identify 3 potential Site Concepts, write them down and bring them to the next class. Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037
Editor's Notes
- #2: Welcome to the first session of Building a Successful Business Using the Internet. I 'm _____________________________________ your instructor. Over the next 10 weeks you're going to learn and understand how to create a highly successful and profitable home-based Internet business… or grow your existing business with a Web site that WORKS. What's more, we're going to have fun doing it.