Creating A Unique Selling Proposition (Usp)
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The document discusses how to create an effective Unique Selling Proposition (USP) in 3 sentences or less. It explains that a USP should answer who the target market is, what they want, and how the product or service can better meet their needs than competitors. The document also lists key elements that make up an effective USP, such as clearly stating the benefit, distinguishing from others, and being brief.
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Creating A Unique Selling Proposition (Usp)
- 1. Creating a Unique Selling Proposition (USP) How to create a message of maximum value in the shortest time possible. Copyright Spike Humer All Rights Reserved
- 2. Creating a USP People don’t buy “things”; they buy a result, solution, or benefit People don’t buy products, services, companies, or people--they buy beliefs and perceptions backed up by evidence Copyright Spike Humer All Rights Reserved
- 3. Creating a USP It begins by answering a few questions: Who is your target market or buyer? What do they want or need? Why do they want it? How and why can you give it to them better than anyone else? Copyright Spike Humer All Rights Reserved
- 4. Creating a USP Elements for Creating a USP: Geography Pricing Selection Quality Service Delivery Time Expertise Size Longevity Copyright Spike Humer All Rights Reserved
- 5. Creating a USP Key elements of an effective: Clearly Stated Benefit Distinguishing From Competitors Quantities/Qualities Sets Criteria for Buyers Educates/Distinguishes Brief Copyright Spike Humer All Rights Reserved
- 6. Creating a USP Four-step USP We Do… You Get… Why… “ OR… Copyright Spike Humer All Rights Reserved