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What do we do
about mobile?
Sarah Schindeler
July 2012
Creating a vision for mobile service delivery
79%
                                                                                  of all mobile phones
                                                                                  shipped to Australia are
    The                                                                           smartphones

    smartphones
                                                                                  65%
    are winning                                                                   of Australian smartphone
                                                                                  owners use them to access
                                                                                  the Internet every day

                                                                                   98%
                                                                                   use them to access the
                                                                                   Internet from home, in spite
                                                                                   of desktop access

Google 2012 Country Report (Australia) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
75%
                                                                            Use them while
                                                                            they are on the
                                                                            toilet



11Mark IT in the Toilet study 2012 http://www.11mark.com/IT-in-the-Toilet
51%
                                                                                        of Australian smartphone
                                                                                        owners search every day
      Increasingly
      sophisticated                                                                      49%
      on-device                                                                          use them to stay informed
                                                                                         – news, blogs, message
      information                                                                        boards

      seeking
                                                                                         41%
                                                                                         of Americans use their
                                                                                         phones to look up info for
                                                                                         work, study and health
Google 2012 Country Report (Australia / ) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
Creating a vision for mobile service delivery
Mobile Services survey : summary findings
What do staff think?



             Used under Creative Commons Attribute licence: http://www.flickr.com/photos/visual_dichotomy/3623619145/
Following
through on
lessons
learned
To ensure equal access to our
resources and services for all
Australians

            Used under Creative Commons Attribute licence: http://www.flickr.com/photos/elysepatten/6092120910/
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Creating a vision for mobile service delivery

  • 1. What do we do about mobile? Sarah Schindeler July 2012
  • 3. 79% of all mobile phones shipped to Australia are The smartphones smartphones 65% are winning of Australian smartphone owners use them to access the Internet every day 98% use them to access the Internet from home, in spite of desktop access Google 2012 Country Report (Australia) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
  • 4. 75% Use them while they are on the toilet 11Mark IT in the Toilet study 2012 http://www.11mark.com/IT-in-the-Toilet
  • 5. 51% of Australian smartphone owners search every day Increasingly sophisticated 49% on-device use them to stay informed – news, blogs, message information boards seeking 41% of Americans use their phones to look up info for work, study and health Google 2012 Country Report (Australia / ) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
  • 7. Mobile Services survey : summary findings
  • 8. What do staff think? Used under Creative Commons Attribute licence: http://www.flickr.com/photos/visual_dichotomy/3623619145/
  • 10. To ensure equal access to our resources and services for all Australians Used under Creative Commons Attribute licence: http://www.flickr.com/photos/elysepatten/6092120910/

Editor's Notes

  • #11: http://www.flickr.com/photos/elysepatten/6092120910/