Creating an Effective Presence on Amazon: Marketing Best Practices
Download as PPTX, PDF1 like563 views
The document outlines best practices for marketing on Amazon, highlighting its significance as a major platform for product searches and sales growth. It covers strategic planning, product page optimization, Amazon advertising options, and challenges brands face on the platform. The conclusion emphasizes the importance of leveraging various tools and external channels to enhance brand visibility and sales.
![Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Resources
– What do effective Amazon marketing strategies look like?
– 7 Ways to Promote Your Amazon Listings and Drive More Sales
– How to Successfully Market Products on Amazon & Think like a Buyer
[2019]
– How to Respond to Online Reviews: Best Practices
– 150 Amazon Statistics and Facts
– Amazon Advertising
– Ahrefs Keywords Explorer 3.0: Re‐Built From Scratch (With More Data)
– Churning Ad Machine Drowns Out Google’s Troubles](https://image.slidesharecdn.com/anvilamazonmarketingwebinar0419-190502190508/85/Creating-an-Effective-Presence-on-Amazon-Marketing-Best-Practices-33-320.jpg)
Creating an Effective Presence on Amazon: Marketing Best Practices
- 1. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Creating an Effective Presence on Amazon: Marketing Best Practices April 25th, 2019 Anvil Media Webinar Series Kent Lewis President & Founder @AnvilMedia @KentjLewis
- 2. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Agenda 2 Why Amazon Matters Strategic Planning Product Page Optimization Amazon Advertising Additional Amplification Conclusion & Resources Q&A
- 3. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Why Amazon Matters
- 4. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Matters — 56% of product searches start on Amazon (Kenshoo) — Shoppers start product research nearly 2X more often on Amazon than Google (Bloomreach) — Nearly 9 in 10 consumers check Amazon even if they find a product they want on another retailer’s site — Amazon has 300M active users and 2M sellers — Amazon owns 5%+ of the retail market — Amazon’s conversion rate is 3x industry (15%)
- 5. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon = Google + Facebook — Amazon did $10 billion of ad revenue in 2018 and grew 97% YoY in Q4 — While Advertising & Amazon Web Services accounted for only 15% of Amazon’s Q4 revenue, they accounted for 33% of revenue growth — Global ad sales alone, for instance, are over $500 billion, meaning Amazon still has less than 2% market share — Amazon is expected to grow its advertising business from $10B to $50B over the next few years
- 6. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Benefits — Create or increase brand awareness — Generate meaningful revenue via a new channel — Test new products — Expand to new demographics — Control or influence your brand perception — Position against your competitors
- 7. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Challenges — Amazon is ultimately in control — Margins can be compressed, if not negative — Brand can be eroded by sellers, product and service — Limited direct relationship with buyers — Success or failure can be determined by competitors
- 8. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Strategic Planning
- 9. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Competitive Benchmarking — Catch up or get ahead of your competition — Understand where the bar has been set & adjust — Respect the (retail/distributor/wholesale) channel
- 10. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Keyword Research — Understand your audience (beyond Google) — Utilize various keyword tools & suggested search — SEMrush, Jungle Scout, KeywordTool.io, WordStream, Sonar
- 11. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Pricing Strategies — Pricing is a significant ranking factor in Amazon search — $56B of Amazon’s $62B in sales are triggered by the Buy Box — Seller Central offers automatic bidding — Leverage “beat the lowest Fulfilled by Amazon price by X” — Test Lightning Deals, Early Review Program & bundles — Monitor & manage closely!
- 12. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Fulfillment Options — Three primary options, each has benefits — VendorCentral: wholesaling to Amazon (least control) — SellerCentral/FBA: using Amazon as your merchant platform (some control) — MerchantDirect: using Amazon as a hosting platform (full control)
- 13. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Product Page Optimization
- 14. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Performance Factors — Sales history (Sales Rank) — Customer reviews — Questions answered — Conversion rate — Customer retention — Product listing completeness — Click-volume — Product pricing — Product availability — Product options (model, color, features, etc.)
- 15. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Performance Factors: Reviews — Review ranking factors: — Volume of reviews — If a product is purchased at a discount — The age of the review — How helpful the review has been, based on visitor feedback
- 16. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Relevance Ranking Factors — Brand Name: this field is linked to other products by the same brand — Product Listing Title: brand, model, name, features, colors and sizes — Product Descriptions: keyword-infusing all form fields in product listing — Product Description: ideally bullet point format vs. paragraphs — Field Keywords: appear in the product URL — Nodes: identify product category relationships (Root > Parent > Leaf structure) — Field-BrandTextBin: this field is dedicated to brand name and can be measured — Line of the Product: additional opportunity to help categorize the product — Color: self-explanatory, more selection is often better — Material: don’t forget to include all materials incorporated into the product — Size or Dimensions: essential, especially for furniture, appliances and electronics — Quantity: minimize returns by outlining the number of products included in the package
- 17. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Relevance Ranking Tips — It’s essential to incorporate relevant keywords across all relevant fields mentioned above — The current keyword character limit is 250 (not including spaces or punctuation) — The length limit applies to the total content in all generic keyword fields, with a max of 5 attributes — Do not include keywords that are not descriptive of the product — Do not include brand names (even your own) or other product identifiers — Do not duplicate content that is present in other attributes, such as title and bullet points — There is no need to repeat keywords; once is enough — Use keywords that are synonyms, hypernyms, or spelling variations of content in visible attributes
- 18. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Advertising
- 19. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Advertising Products — Product Display Ads: cost-per-click product or interest targeted display ads that drive traffic to a product's detail page — Sponsored Brands (formerly Headline Search Ads): keyword-targeted, cost- per-click ads that allow brands to promote custom headlines, their brand's logo, and featured ASIN images and drive traffic to their Store or a curated page that showcases their brand and products on Amazon. — Sponsored Products: targeted ads that allow you to advertise individual products you sell on Amazon.com.
- 20. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Sponsored Products — Targeted ads that allow you to advertise individual products you sell on Amazon.com — When a shopper searches using words or terms relevant to your campaign, your ad can appear above search results and other placements — Behaves similar to Google AdWords with ad rank, exact, phrase and broad matching capabilities
- 21. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Sponsored Brands — Sponsored Brands are ads that feature your brand logo, a custom headline, and up to three of your products — These ads appear on search results and help generate recognition for your brand and product portfolio
- 22. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Stores — Promote your brand and products with your own multi-page Store on Amazon for free — Create pages for your products and categories using predesigned templates or drag-and-drop tiles — Add videos, text, and images to tell your brand story and show your products in action — Create a unique, easy-to-remember Amazon URL — Store Insights provide powerful understanding of sales and traffic sources
- 23. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Product Display Ads — Cost-per-click product or interest targeted display ads that drive traffic to a product's detail page — Product Display Ads utilize product or interest targeting to deliver highly relevant ads to shoppers with certain interests or shoppers who are actively viewing specific products — Your ads can appear on the product detail page, on the right rail of search results, at the bottom of search results, on the customer reviews page, on the read all reviews page, at the top of the offer listing page and in Amazon-generated marketing emails such as follow ups and recommendations
- 24. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Amazon Video Ads — Tell your brand story with high-quality video content in trusted, brand-safe environments on Amazon sites like IMDb, devices like Fire TV, and across the web. — Businesses can buy video ads whether or not they sell products on Amazon — Self-service Amazon DSP users can buy and manage their own video campaigns ($35K minimum spend) — Those seeking a managed-service option or can work with our ad consultants (like Anvil)
- 25. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Other Products (for Big Brands) — Custom ads: high-cost, high-profile campaigns — Amazon DSP: programmatic ad platform (ala AdSense) — Amazon’s Seller Eligibility Criteria include two primary requirements: you must have an active professional seller account and enroll in Amazon Brand Registry to use most advertising offerings
- 26. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Ad Management Options — Amazon Bid+: automatically boost ad group or keyword bids — Amazon DSP: buy ads across the network programmatically — Third party platforms (Sellics, Kenshoo, SellerEngine)
- 27. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Measurement: Know Your Numbers — Understanding your break-even Advertising Cost of Sale (ACoS) will guide your campaigns — As a key performance indicator, the ACoS indicates the ratio of ad spend to targeted sales
- 28. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Case Study: Icon Time — Took over management of Amazon in November — Optimized product pages and built out advertising — Results (November 2018-January 2019) — Spend: increased by 732% — Impressions increased by: 333% — ACOS increased by: 304% — Orders increased by: 233% — Clicks increased by: 405% — CPC increased by: 181% — CTR increased by: 122%
- 29. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Additional Amplification
- 30. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Additional Amplification Options — Corporate website: optimized landing pages & blog — Email: company & prospect database — Social Media: profile optimization & organic posts — Influencer Marketing: leveraging relationships & blogs
- 31. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Bonus Amazon Marketing Tips — Send at least 1 email: confirmation upon order OR a few weeks after delivery and remind buyers to review your product — Amazon allows for basic HTML to be used in the product description, so take advantage — Enhanced Brand Content, previously reserved only for products sold by Amazon, and those sellers in the Vendor program, is now available for most sellers through Seller Central — Don’t forget to manage and curate the Questions & Answers!
- 32. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Conclusion — Build a Store — Select a fulfillment option — Consider creating unique products & bundles — Optimize your product pages — Increase awareness and sales via Advertising — Leverage available tools and vendors to maximize ROI — Augment amplification via external channels
- 33. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Resources – What do effective Amazon marketing strategies look like? – 7 Ways to Promote Your Amazon Listings and Drive More Sales – How to Successfully Market Products on Amazon & Think like a Buyer [2019] – How to Respond to Online Reviews: Best Practices – 150 Amazon Statistics and Facts – Amazon Advertising – Ahrefs Keywords Explorer 3.0: Re‐Built From Scratch (With More Data) – Churning Ad Machine Drowns Out Google’s Troubles
- 34. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc. Kent Lewis President & Founder @AnvilMedia @KentjLewis Thank You! Questions? – Request a copy: kent@anvilmedia.com – Reach out with questions! – Access our Services & Insights sections for more information (anvilmediainc.com)
Editor's Notes
- #4: Theme: Median Header: Standard Orange Sub-head: Dark Charcoal
- #5: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #6: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #7: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #8: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #9: Theme: Median Header: Standard Orange Sub-head: Dark Charcoal
- #10: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #11: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #12: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #13: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #14: Theme: Median Header: Standard Orange Sub-head: Dark Charcoal
- #15: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #16: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #17: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #18: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #19: Theme: Median Header: Standard Orange Sub-head: Dark Charcoal
- #20: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #21: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #22: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #23: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #24: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #25: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #26: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #27: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #28: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #29: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #30: Theme: Median Header: Standard Orange Sub-head: Dark Charcoal
- #31: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #32: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
- #33: Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)