An Introduction to Blockchain Marketing: Decentralizing a Centralized World
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The document provides an overview of blockchain technology and its implications for marketing. It discusses misconceptions about blockchain and cryptocurrency, detailing their definitions and functions, and highlights the benefits of blockchain in marketing, such as reducing fraud and enhancing privacy. Additionally, it explores the concept of tokens as promotional tools and the use of smart contracts in executing promotions.
An Introduction to Blockchain Marketing: Decentralizing a Centralized World
- 1. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. Decentralizing a Centralized World An Introduction Into Blockchain Marketing Andrew Jones Paid Media Coordinator andrew@anvilmedia.com
- 2. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.2
- 3. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.3 Overview
- 4. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.4 Overview Misconceptions
- 5. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.5 Overview Misconceptions What is Blockchain?
- 6. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.6 Overview Private vs. Public Misconceptions What is Blockchain?
- 7. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.7 Overview Private vs. Public What is Cryptocurrency? Misconceptions What is Blockchain?
- 8. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.8 Overview Private vs. Public What is Cryptocurrency? Misconceptions What is Blockchain? Blockchain & Cryptocurrency
- 9. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.9 Overview Blockchain Marketing Private vs. Public What is Cryptocurrency? Misconceptions What is Blockchain? Blockchain & Cryptocurrency
- 10. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.10 Overview Blockchain Marketing Private vs. Public What is Cryptocurrency? Misconceptions Q&A What is Blockchain? Blockchain & Cryptocurrency
- 11. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. Misconceptions About Blockchains —Blockchain is a revolutionary technology 11 —Blockchains are investment vehicles —Blockchains are stores of value —Cryptocurrencies are for criminals
- 12. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. Misconceptions About Blockchains —Blockchain is a revolutionary technology 12
- 13. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. Misconceptions About Blockchains —Blockchain is a revolutionary technology 13 —Blockchains are investment vehicles
- 14. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. Misconceptions About Blockchains —Blockchain is a revolutionary technology 14 —Blockchains are investment vehicles —Blockchains are stores of value
- 15. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. Misconceptions About Blockchains —Blockchain is a revolutionary technology 15 —Blockchains are investment vehicles —Blockchains are stores of value —Cryptocurrencies are for criminals
- 16. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. What IS a Blockchain? 16
- 17. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.17 or What is a Cryptocurrency?
- 18. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.18 How does a Blockchain work in a Cryptocurrency? or
- 19. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. What IS a Blockchain? 19 or What is a Cryptocurrency? How does a Blockchain work in a Cryptocurrency? or
- 20. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.20 —A blockchain is a distributed digital ledger that is used to record transactions across many computers so that the record cannot be altered retroactively without the alteration of all subsequent blocks and the consensus of the network. What IS a Blockchain?
- 21. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.21 Private vs. Public Blockchains
- 22. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.22 Private vs. Public Blockchains —Both are decentralized peer-to-peer networks, where each participant maintains a replica of a shared append- only ledger of digitally signed transactions. According to IBM:
- 23. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.23 Private vs. Public Blockchains —Both are decentralized peer-to-peer networks, where each participant maintains a replica of a shared append- only ledger of digitally signed transactions. —Both maintain the replicas in sync through a protocol referred to as consensus. According to IBM:
- 24. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.24 Private vs. Public Blockchains —Both are decentralized peer-to-peer networks, where each participant maintains a replica of a shared append- only ledger of digitally signed transactions. —Both maintain the replicas in sync through a protocol referred to as consensus. —Both provide certain guarantees on the immutability of the ledger, even when some participants are faulty or malicious. According to IBM:
- 25. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.25 Private vs. Public Blockchains
- 26. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.26 Private vs. Public Blockchains - Open to anyone and everyone - Requires an invitation
- 27. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.27 Private vs. Public Blockchains - Open to anyone and everyone - Requires an invitation - All users are equal- Certain users are designated as regulatory authorities
- 28. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.28 Private vs. Public Blockchains - Open to anyone and everyone - Requires an invitation - All users are equal- Certain users are designated as regulatory authorities - The network consensus is strengthened by more users - More users complicates the governance structure
- 29. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.29 Private vs. Public Blockchains - Open to anyone and everyone - Requires an invitation - All users are equal- Certain users are designated as regulatory authorities - The network consensus is strengthened by more users - More users complicates the governance structure - More users can slow transactional throughput and hinder scalability - Less users means easier scalability
- 30. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. What is a Cryptocurrency? 30 —A cryptocurrency is a digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer.
- 31. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.31 How does a Blockchain work in a Cryptocurrency?
- 32. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.32 Alice = 10 How does a Blockchain work in a Cryptocurrency? - The Blockchain keeps a record of every transaction as data in the blocks
- 33. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.33 Alice = 10 Alice 10 Bob How does a Blockchain work in a Cryptocurrency? - The Blockchain keeps a record of every transaction as data in the blocks - When a new transaction occurs, the information is recorded in the next block and attached to the end of the chain
- 34. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.34 Alice = 10 Alice 10 Bob Bob = 10 How does a Blockchain work in a Cryptocurrency? - The Blockchain keeps a record of every transaction as data in the blocks - When a new transaction occurs, the information is recorded in the next block and attached to the end of the chain - The new block with all the latest transactions is shared around the network until a majority consensus is reached
- 35. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. —Ad networks built on blockchains or DApp 35 Blockchain in Marketing
- 36. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. —Ad networks built on blockchains or DApp 36 Blockchain in Marketing —Eliminate bot fraud that creates faulty clicks and traffic
- 37. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. —Ad networks built on blockchains or DApp 37 Blockchain in Marketing —Eliminate bot fraud that creates faulty clicks and traffic —Enhanced privacy for the users
- 38. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. —Ad networks built on blockchains or DApp 38 Blockchain in Marketing —Eliminate bot fraud that creates faulty clicks and traffic —Enhanced privacy for the users —Incentivize users to look at ads and improve targeting by sharing interests with the advertisers
- 39. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. —Tokens used as promotional tools 39 Blockchain in Marketing
- 40. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. —Tokens used as promotional tools 40 Blockchain in Marketing —Special privileges or opportunities offered only to people who hold or spend specialized tokens
- 41. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. —Tokens used as promotional tools 41 Blockchain in Marketing —Special privileges or opportunities offered only to people who hold or spend specialized tokens —Use smart contracts to execute promotions or deals when certain conditions are met
- 42. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.42 Q&A
- 43. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc. Challenge Accepted! anvilmedia.com