Creating an Omnichannel Experience for Your Customers

Creating an Omnichannel Experience
for Your Customers
Jeffrey Broberg
Security
CA Technologies
VP, Product Management
SCX17S
@CAWorld
#CAWorld

2 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
For Informational Purposes Only
Terms of this Presentation
© 2015 CA. All rights reserved. All trademarks referenced herein belong to their respective companies. The presentation provided at CA
World 2015 is intended for information purposes only and does not form any type of warranty. Some of the specific slides with customer
references relate to customer's specific use and experience of CA products and solutions so actual results may vary.
Certain information in this presentation may outline CA’s general product direction. This presentation shall not serve to (i) affect the rights
and/or obligations of CA or its licensees under any existing or future license agreement or services agreement relating to any CA software
product; or (ii) amend any product documentation or specifications for any CA software product. This presentation is based on current
information and resource allocations as of November 18, 2015, and is subject to change or withdrawal by CA at any time without notice. The
development, release and timing of any features or functionality described in this presentation remain at CA’s sole discretion.
Notwithstanding anything in this presentation to the contrary, upon the general availability of any future CA product release referenced in
this presentation, CA may make such release available to new licensees in the form of a regularly scheduled major product release. Such
release may be made available to licensees of the product who are active subscribers to CA maintenance and support, on a when and if-
available basis. The information in this presentation is not deemed to be incorporated into any contract.

Abstract
Digital business initiatives are at the forefront of
enterprise growth strategies in today's application
economy. Enterprises are looking to take advantage
of new technology and create opportunities to
launch innovative new services and open up the
enterprise. CA Security and API Management
solutions provide the ability to share enterprise
data and digital content over the internet securely
empowering developers to create apps across all of
these new channels.
Jeffrey
Broberg
CA Technologies
VP, Product
Management

Demanding Consumers
Want a great experience that gives them choice &
control and is simple & seamless!

OmnichannelOne Channel Multichannel
Give Consumers A Great Omnichannel Experience
Consumer centric, seamless, across all endpoints

The Omnichannel “Retail” Experience is Across Multiple
Industries
Add Yours Here!

Omnichannel Means Choices for the Consumer…
 How do you like to interact
with the companies you
work with?
 How has that changed?
 What is your expectation as
you interact from different
end-points?

…But Omnichannel Is Not Easy
1. Have to design and deliver for the endpoint but break the
application delivery silos
– Common services (APIs) to support delivery regardless of endpoint
2. Consistent, continuous experience as the customer shifts
from channel to channel along their journey
– Manage identity and track interaction across channels
3. Looking at the entire interaction (across channels) to get a
better picture of security, risk, and relationship
– Use the right level of security for each interaction type

Does Experience on Web = Mobile = IoT?
Answer: Clearly NOT!

Design CX for Endpoint

Securely Externalize the Business via API
Monitor usage and service levels
/ report on usage for billing
Capture new routes to market and maintain customer engagement with secure
API access to business data and services
Secure API interfaces from
attacks & fraud / encrypt
sensitive data
Transform back end applications
into standard interfaces
Enable developer access to API /
market API to partnersIndirect Sales
Partners
Allow customers to access data from the latest
mobile apps
Sell your products through consumer
channels
Link connected devices to data stores and web UI
Connected Devices -
Internet of Things
Mainframe
Cloud Services
Custom Apps
Big Data
COTS Apps

Secure Risk-based access & analytics
 Device
 Geolocation
 Velocity
 User history
 Fraud patterns
REJECT/STEP-UP AUTH
ANY
ENDPOINT
Context-based
authentication
 Adopt risk-based approach to user authentication
 Provide step-up authentication like one-time passwords for
suspicious activities/transactions
 Centralize security policy management
What you need to do
 Increases security without inconveniencing end
users
 Detects and blocks fraud with real-time risk analysis
 Improves security and reduces security admin costs
Value to your business
Partners
Customers
Employees
Flexible Access
Mgt & SSO

CA Omnichannel Access Solution

CA’s Omnichannel Access Solution Capabilities
1. API management and security
2. Single sign-on
3. Risk evaluation
4. Step-up authentication including one-time password
5. Device registration and fingerprinting (DNA)

Omnichannel Solution Allows For A ‘Plug and Play
Architecture’
SSO
User Profile
Logging &
Trends
Automated
VPN
Network
Risk
Analyzer
Risk
Device
Registration
Location
Identifier
One Time
Password
API
Management

API
Gateway
Risk Analysis
Authentication
SSO
Back End API used
by App or Single
Page App
Cloud
Applications
Business
Applications
PC Laptop
Web Browser
BYOD
Omnichannel defines an architecture and set of best practices and
policies on how our security solutions can be used to deliver both web
and mobile solutions
API Calls with HTTP
Header or Message
Fields Encoding
DeviceDNA Output
Standard Web Calls
incorporating
DeviceDNA Output
REST Calls to
Risk API
returning Risk
Assessment
And/Or Action
Standard Agent
calls Step Up or
Deny Actions

SSO
Back End API used
by App or Single
Page App
Cloud
Applications
Business
Applications
PC Laptop
Web Browser
BYOD
Standard Web Calls
incorporating
DeviceDNA Output
Standard Agent
calls Step Up or
Deny Actions

Risk Analysis
Authentication
SSO
Back End API used
by App or Single
Page App
Cloud
Applications
Business
Applications
PC Laptop
Web Browser
BYOD
Standard Web Calls
incorporating
DeviceDNA Output
Standard Agent
calls Step Up or
Deny Actions

API
Gateway
Risk Analysis
Authentication
SSO
Back End API used
by App or Single
Page App
Cloud
Applications
Business
Applications
PC Laptop
Web Browser
BYOD
API Calls with HTTP
Header or Message
Fields Encoding
DeviceDNA Output
Standard Web Calls
incorporating
DeviceDNA Output
REST Calls to
Risk API
returning Risk
Assessment
And/Or Action
Standard Agent
calls Step Up or
Deny Actions

The OneAccess Solution: Omnichannel for
Employees

Many Departments and Many Disciplines; One Mission: Amazing User Experience
ContractorsPartners
Vendors
Suppliers
Sales
Treasury
Marketing IT
Communication
SaaS
Security
Legal
FinanceHR
My Personal Access Devices I Can Use Is it Secured Is it Simple to Use That new applicationIs it global
Engineering
Support

Omnichannel For Employees: Simple Access To Corporate
Sites Regardless of Location or Device
Logout
Browser
Token Destroy
/ Invalidate
CA OneAccess

Results
Today, consumers expect Omnichannel interaction capabilities (including retail, web, mobile, IoT, and social)
from your organization. You also want to capture new routes to market and maintain customer engagement
while securing access to business data and services appropriately based on the consumer touch point and
engagement type.
With CA’s Omnichannel solution, you can ensure a great consumer experience while protecting access to
websites and APIs and while providing consistent risk evaluation and set-up authentication across the
various touch points.
Summary
A Few Words to Review

We want to hear from you!
 CA has engaged IT Central Station to generate product
reviews for our Security products.
 ITCS staff is at this session now! (look for their shirts). If you
would like to offer a product review, please ask them.
Note:
 Only takes 5-7 mins
 You have total control over the review
 It can be anonymous, if required

Recommended Sessions
SESSION # TITLE DATE/TIME
DO3X102S
Case Study: American Family Insurance Shifts to a Mobile-
First Development Strategy with CA API Management
11/19/2015 at 03:00pm
DO3X97S
Tech Primer: Home Under Siege – How APIs Will Secure
the Internet of Our Things
11/19/2015 at 03:45 pm

Must See Demos
Secure Omni-
Channel Access
Exhibition Center
Security Content
Area
Enable a Secure
Digital Workspace
Security
Innovations
Exhibition Center
Security Content
Area
Exhibition Center
Security Content
Area
Extend Existing
Architectures
Securely with APIs
Exhibition Center
DevOps Content
Area

Q & A

For More Information
To learn more, please visit:
http://cainc.to/Nv2VOe
CA World ’15

Creating an Omnichannel Experience for Your Customers

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