Creating and Building Your Own Personal Brand - Presentation - PMIWDC 2014 PM Symposium
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The document outlines the importance of creating a personal brand for career advancement, emphasizing the need to make a favorable first impression in professional interactions. It details the steps to establish and build a personal brand, including identifying personal values, defining goals, and recognizing the target audience. Key takeaways highlight the benefits of a strong personal brand, such as setting oneself apart and establishing credibility.
![© 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Q & A
Summary: http://slidesha.re/1u2RRdK
Presentation: http://slidesha.re/1mxpjI1
Presenter:
Hector Del Castillo, CPM, CPMM Transforming products to wealthTM hmdelcastillo [at] aipmm.com linkd.in/hdelcastillo @hmdelcastillo](https://image.slidesharecdn.com/creatingbuildingyourownpersonalbrand-presentation-pmiwdcsymposium-140926053129-phpapp01/85/Creating-and-Building-Your-Own-Personal-Brand-Presentation-PMIWDC-2014-PM-Symposium-44-320.jpg)
Creating and Building Your Own Personal Brand - Presentation - PMIWDC 2014 PM Symposium
- 1. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Hector Del Castillo linkd.in/hdelcastillo This presentation may contain copyright material owned by other authors. I have made an attempt to make proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me directly so I can attempt to correct the matter.
- 2. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Thanks everyone that attended this discussion at the 2014 PMIWDC Project Management Symposium. Contact me if would like to attend a live webcast or Meetup discussing this topic within the next few weeks.
- 3. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Description Are you looking for your next promotion or a new position? Have you thought what you can do to stand out from your peers? Do you want to make a great first impression when you meet someone new? Most recruitment experts agree that it takes our minds between 7 and 17 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own personal brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own personal brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next. This session will identify steps to help you create and build your own personal brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities. Key Takeaways •Why creating a personal brand is important •Steps to create your personal brand •Tips to build your personal brand •Useful tools to consider •Pitfalls to avoid
- 4. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo What We Will Discuss 1.Why Your Brand Matters 2.Creating Your Professional Brand 3.Building Your Professional Brand 4.Key Takeaways 5.Q & A
- 5. Why Your Brand Matters
- 13. What is a Brand?
- 17. Global Brands
- 24. “If today was the last day of your life, would you want to do what you are about to do today?.” - Steve Jobs
- 25. “As we look into the next century, leaders will be those who empower others.” - Bill Gates
- 26. “One thing is certain in business. You and everyone around you will make mistakes.” - Sir Richard Branson
- 27. “I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.” - Mark Zuckerberg
- 28. “A brand for a company is like a reputation for a person. Your earn reputation by trying to do hard things well.” - Jeff Bezos.
- 29. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Creating Your Professional Brand
- 30. “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” - Sir Richard Branson, CEO Virgin
- 31. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Steps to Create Your Brand 1.Identify who you are 2.Define what you want to accomplish 3.Recognize your target audience 4.Know competitors and partners 5.Create your brand profile 6.Position your brand
- 32. 1. Identify who you are •Identify your needs and values •Focus on things you love to do •Identify your strengths and weaknesses •Highlight your accomplishments •Evaluate your experience •Understand how you are perceived
- 33. 2. Define what you want to do •Set goals and objectives •Invest in yourself •Ask for insights •Identify roles models and mentors •Connect with mentors and advisors •Request feedback about where to go next
- 34. 3. Recognize your target audience •Imagine your ideal workplace or client •Keep your eye in your current company •Focus on potential employers •Research your target audience •Align yourself with your target audience
- 35. 4. Know competitors & partners •Identify potential competitors •Understand the difference between you and competitors •Request advice from peers
- 36. 5. Create your brand profile •Create your brand statement •Clearly state your career goals •Identify your unique value proposition •Highlight your values, beliefs and accomplishments
- 37. 6. Position your brand •Develop your brand positioning statement •Test it early and often •Develop the message platform •Practice your pitch •Adjust as needed based on feedback
- 38. Building Your Professional Brand
- 43. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Key Takeaways •Tells your story 1 •Sets you apart 2 •Establishes credibility and trust 3 •Engages your target stakeholders 4 •Helps you make a powerful first impression 5
- 44. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Q & A Summary: http://slidesha.re/1u2RRdK Presentation: http://slidesha.re/1mxpjI1 Presenter: Hector Del Castillo, CPM, CPMM Transforming products to wealthTM hmdelcastillo [at] aipmm.com linkd.in/hdelcastillo @hmdelcastillo
- 45. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Hector Del Castillo •15+ years of experience transforming products to wealth for technology-based companies •AIPMM Body of Knowledge (ProdBOK®) Contributor •Established companies –Lucent Technologies, MEI Technologies •Small companies and startups –Nextone Communications, Smith Micro Software •Launched 30+ Products for global deployment –HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development •Certified PMP®, CPM® and CPMM® •University of California at Santa Barbara, MS EE •University of Texas at El Paso, MS EE, BS EE 46
- 46. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Join AIPMM! For a limited time, get a one-year AIPMM membership when you purchase a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Learn more here: http://bit.ly/1iUknEx.
- 47. Come make history with us!!! Project Management Day of Service (PMDoS) Monday, January 19, 2015 Join us for this community outreach event of unprecedented scale providing pro bono Project Management services to 200 nonprofits. We are seeking sponsors, donors and passionate project leaders to help us help those who help others. Want to learn more? Attend informational session today at 4 p.m. at the Ballroom. Visit: www.pm-dos.net Follow: @PMDoS15 Hosted by DC Metro Area PMI Chapters and Taproot Foundation
- 48. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Upcoming Courses Certified Innovation Leader® Oct 30-31 – Bethesda, MD Certified Product Manager® Dec 8-9 – McLean, VA Certified Product Marketing Manager® Dec 10-11 – McLean, VA Follow the hyperlinks for more information. If you have a team of 10 or more that you want to certify, contact certification@aipmm.com.
- 49. © 2014 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Please Join Us Again! Building Strategic Customer Relationships Oct 3rd, 12 – 1 p.m. ET AIPMM Webinar Series: http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Call For Speakers: http://www.boldpm.com/call_for_speakers Topic Suggestions: support@aipmm.com Announcements: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/