Creating Buzz with Integrated Campaigns

This document summarizes a lung cancer advocacy organization's campaign to raise awareness about lung cancer. The organization launched a campaign with the message "No One Deserves to Die" to change perceptions and have an attention-grabbing message on a small budget. They redesigned their brand identity and launched creative ads on social media and websites. The campaign was a success, generating over 300 million impressions and significantly increasing engagement on social media and web traffic.