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CREATING CHARTS 
FOR PRESENTATIONS 
.
Charts are one of the best ways to get your point across.. They are a great 
form of visual communication because they show the trend or pattern in 
data, along with the data itself. Because the data that leads to a conclusion is 
shown alongside that conclusion, they are highly convincing if done right. 
Charts are an important aspect of most business presentations. But what 
many fail to miss is that the charts you use to come up with your conclusions 
aren’t necessarily the same ones you should include in your presentation. 
. 
PRESENT 
YOUR DATA 
THE RIGHT 
WAY 
VISUALIZE
1 ANALYZE 
To begin with, the process of analysis and data exploration often involves 
creating many charts. Most of these charts probably won’t show anything 
significantly interesting, so they should never be used in a presentation. You 
should narrow down your selection of charts to just the few that convey an 
SORT 
interesting point. THROUGH 
IMPORTANT 
DATA
FOCUS 
2 
Charts used in analysis have a few differences from charts built for 
presentations. Exploratory charts don’t have conclusions embedded in them, 
but presentation charts make a point. The axes labels, title, and legends all work 
together to help show the viewer the point. Its also a good idea to call out the 
specific point you want your audience to focus on. MAKE A 
FOCUS 
POINT ON 
THE CHART 
of American adults 
have a mobile phone 
of American adults 
have a mobile phone 
Variations: 
90% 
90%
FILTER 
Charts for presentations shouldn’t include as many data points as a chart 
for analysis. Be responsible when deciding to remove data that isn’t part of 
the point you are trying to make. Don’t just remove data because it 
challenged your conclusion. 
Increase between Q3 and Q4 
Q1 - ‘13 Q2 - ‘13 Q3 - ‘13 Q4 - ‘13 Q1 - ‘14 Q2 - ‘14 Q3 - ‘14 Q4 - ‘14 
*This would be unneccesary data if 
the point you are making is only 
about Q3 and Q4 in 2014. 
$50 
$40 
$30 
$20 
$10 
Millions of US Dollars 
+181% 
3CHOOSE 
WHAT 
DATA TO 
INCLUDE
4 
MAKE ALL 
CHARTS 
AND TEXT 
LARGER 
Design your charts for the scale in which they’ll be viewed. Projectors are 
notorious for reproducing color poorly, and distance can make text hard to 
read, so increase everything. Fonts should be huge, line weights should be 
thick, and color contrast should be high. A good check is to zoom way out on 
your charts and see if you can still read them well. 
INCREASE BETWEEN Q3 & Q4 
Q3 - ‘14 Q4 - ‘14 
$50M 
$40M 
$30M 
$20M 
$10M 
+181% 
SCALE 
vs. 
Increase Between Q3 and Q4 
Q3 - ‘14 Q4 - ‘14 
$50M 
$40M 
$30M 
$20M 
$10M 
+181%
Overall, keep in mind that charts are powerful tools and they can work especially 
well in presentations. With attention to design, and a focused scope, a chart can go 
from the slide you skip over to the slide that drives your point home.
Let Visually's design and copy experts help create your presentations. 
LEARN MORE 
.

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Creating Charts for Presentations

  • 1. CREATING CHARTS FOR PRESENTATIONS .
  • 2. Charts are one of the best ways to get your point across.. They are a great form of visual communication because they show the trend or pattern in data, along with the data itself. Because the data that leads to a conclusion is shown alongside that conclusion, they are highly convincing if done right. Charts are an important aspect of most business presentations. But what many fail to miss is that the charts you use to come up with your conclusions aren’t necessarily the same ones you should include in your presentation. . PRESENT YOUR DATA THE RIGHT WAY VISUALIZE
  • 3. 1 ANALYZE To begin with, the process of analysis and data exploration often involves creating many charts. Most of these charts probably won’t show anything significantly interesting, so they should never be used in a presentation. You should narrow down your selection of charts to just the few that convey an SORT interesting point. THROUGH IMPORTANT DATA
  • 4. FOCUS 2 Charts used in analysis have a few differences from charts built for presentations. Exploratory charts don’t have conclusions embedded in them, but presentation charts make a point. The axes labels, title, and legends all work together to help show the viewer the point. Its also a good idea to call out the specific point you want your audience to focus on. MAKE A FOCUS POINT ON THE CHART of American adults have a mobile phone of American adults have a mobile phone Variations: 90% 90%
  • 5. FILTER Charts for presentations shouldn’t include as many data points as a chart for analysis. Be responsible when deciding to remove data that isn’t part of the point you are trying to make. Don’t just remove data because it challenged your conclusion. Increase between Q3 and Q4 Q1 - ‘13 Q2 - ‘13 Q3 - ‘13 Q4 - ‘13 Q1 - ‘14 Q2 - ‘14 Q3 - ‘14 Q4 - ‘14 *This would be unneccesary data if the point you are making is only about Q3 and Q4 in 2014. $50 $40 $30 $20 $10 Millions of US Dollars +181% 3CHOOSE WHAT DATA TO INCLUDE
  • 6. 4 MAKE ALL CHARTS AND TEXT LARGER Design your charts for the scale in which they’ll be viewed. Projectors are notorious for reproducing color poorly, and distance can make text hard to read, so increase everything. Fonts should be huge, line weights should be thick, and color contrast should be high. A good check is to zoom way out on your charts and see if you can still read them well. INCREASE BETWEEN Q3 & Q4 Q3 - ‘14 Q4 - ‘14 $50M $40M $30M $20M $10M +181% SCALE vs. Increase Between Q3 and Q4 Q3 - ‘14 Q4 - ‘14 $50M $40M $30M $20M $10M +181%
  • 7. Overall, keep in mind that charts are powerful tools and they can work especially well in presentations. With attention to design, and a focused scope, a chart can go from the slide you skip over to the slide that drives your point home.
  • 8. Let Visually's design and copy experts help create your presentations. LEARN MORE .