Creating engaging visuals in minutes
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The document provides guidelines on creating engaging visual content, highlighting that 90% of information processed by the brain is visual, and discussing the effectiveness of infographics and images in social media. It emphasizes tools like Canva and Adobe Spark for quick graphic design and suggests using interactive elements, simple layouts, and relatable content for maximum engagement. Additionally, it offers examples of successful infographics and tips for effectively utilizing Instagram stories for communication.
Creating engaging visuals in minutes
- 1. Creating engaging visuals in minutes Val Shapiro, IFRC Design & Multimedia
- 2. How we process information 90% of information sent to the brain is visual. Source: (MIT) 65% of people are visual learners. Source: (Pearson)
- 3. How we process information people retained 10% of the information people retained 65% of the information days later×3 Source: Brain Rules
- 4. Visual content in social media +150% retweets more compared to tweets without images. Source: (Buffer) Tweets with images receive +94% more views than content without relevant images. Source: (Quick Sprout) Content with relevant images gets ×3 times more than other any other type of content. Source: (NN Group) Infographics are liked and shared ×3
- 5. Infographics Viewers don’t need to invest too much time – visual representations of information in a clear and concise way One glance is enough to understand the main idea Effective infographics can tell a great story Why infographics are so powerful:
- 6. Infographics Fundraising When can be useful: Social media Comms during emergencies Videos and animations Where can be used: Social media posts (FB, TW, Instagram, etc.) Marketing promotional materials
- 8. Infographics types Micro Sometimes a micro infographic is all you need to present a single piece of information in a visual way. Also, they are much easier to share on social media in a square format.
- 14. Infographics types Interactive These infographics usually have interactive buttons and hyperlinks.
- 15. Check your data. Show data that make sense. Show, not tell your information. Only include important text. Select the right data visualization that is easy to understand. Use colors smartly. Create one color palette and follow it. 1. 2. 3. 4. Infographics: useful tips
- 16. Infographics: useful tips Choose maximum two fonts (titles and body text) Don’t use too many filters and effects Choose one style for your icons Keep it simple 5. 6. 7. 8.
- 17. Infographics example 17 different languages More than 10 000 shares Just a single post from the German Red Cross was shared 6700 times on Facebook! Why: • Timely and relevant • Simple and concise • Friendly style • Easy to edit (Canva template) https://bit.ly/2kr82pZ
- 18. Creating social media content takes time. And creating great social media content takes even more time. But what if you don’t have time? With the right tools, you can create amazing visuals in few minutes. Time
- 19. Amazingly simple online graphic design software. Create high-quality graphics quickly using templates, layouts and design elements — even on the free plan. canva.com Tutorials: designschool.canva.com Canva
- 21. Create impactful social graphics, web pages, and short videos in minutes. Pick a photo, add text, and apply design filters or animations to create social media content easily. spark.adobe.com Tutorials: spark.adobe.com/make Spark
- 23. Icons, maps, graphics The largest database of free vector icons in SVG, PSD, PNG, EPS format or as ICON FONT. flaticon.com More than 3 millions free vectors, PSD, photos, free icons and graphic resources that you need. freepik.com Highly detailed, easily customisable and consistent library of vector maps for free. freevectormaps.com
- 25. Instagram Stories • Make content relatable to the audience and link it to your key messages (example: Climate Change) • Ask your viewers questions, make it a dialogue – not a monologue
- 26. Instagram Stories • Native functionality (quizzes, polls, emoji sliders, gifs) makes stories more engaging • Cute illustrations work extremely well
- 27. Instagram Stories • Find new ways of explaining complicated topics (example: Liquefaction story we produced after Sulawesi tsunami and earthquake)
- 28. Instagram Stories • A timely bad-quality video, showing natural disaster and people in action, is much more successful than an amazing video done by a crew a month later
- 29. Instagram Stories For the best result use a mix of: • Illustrations and simple infographics • Videos (relevant and timely) • Photos with quotes • Native functionality (quizzes, polls, emoji sliders, gifs) Suggested length of the story is no more than 10 slides Follow our Insta account for more inspiration: instagram.com/ifrc
- 30. Thank you! For more information, please contact: Val Shapiro: valentina.shapiro@ifrc.org X-Media Team, Communications department, IFRC
Editor's Notes
- #9: Infographics do not always have to be long vertical creations full of information. For an even more amazing result, add animation effects and save the infographic as a video or GIF.
- #15: They usually have interactive buttons and hyperlinks to other pages or parts of the infographic to create a better user experience.
- #18: June 2019 was the hottest on record globally. https://bit.ly/2kr82pZ
- #26: National Geographic’s fourth year in a row as the #1 brand on social, according to analytics firm Shareablee. (https://www.shareablee.com/news/press-releases/national-geographic-maintains-dominance-as-top-u-s-media-publisher-says-shareablee/). Some tips from Nadine Heggie, Vice President of Global Partnerships from National Geographic.