DMS: Making Data More Beautiful
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The document discusses the significance and impact of infographics, emphasizing their ability to present complex data in an engaging and easily consumable manner. It provides insights into the characteristics of effective infographics, types, and successful case studies demonstrating their effectiveness in engaging audiences and driving shares. Additionally, it touches upon ethical considerations for creating visualizations, advocating for accuracy and proper sourcing.
DMS: Making Data More Beautiful
- 1. MAKING DATA BEAUTIFUL…AND MEANINGFUL
- 2. WE BELIEVE THAT AN INFOGRAPHIC IS “graphic visual representation of information, data or knowledge”1 THAT “presents complex information quickly and clearly”1 AND IT “should not merely communicate clearly, but stimulate viewer engagement and attention”2 1 Source: http://en.wikipedia.org/wiki/Information_graphics 2 Source: http://en.wikipedia.org/wiki/Data_visualization
- 3. WHY ARE INFOGRAPHICS A BIG DEAL?
- 4. THREE REASONS: DEMAND, IMPACT, GROWTH “There is a need for ongoing innovation in tech and techniques that will help individuals and organizations to integrate, analyze, visualize, and consume the growing torrent of big data.”* High quality visualizations are 30x more likely to be engaged and shared by viewers over comparable text articles. Advertisements in the form of visualizations are 6x more effective than other online ads. Publishers who use visualizations have grown an average of 12% compared to 1% for those who have not. *Source: http://www.mckinsey.com/mgi/publications/ big_data/index.asp
- 5. WHAT MAKES A GOOD INFOGRAPHIC?
- 6. TELL A STORY WITH THE DATA A good story trumps great design. Channel your inner journalist.
- 7. CATCH THE TheVIEWER’S EYE Internet is a visual medium. You need to get their attention before you can persuade them.
- 8. THE DIFFERENT TYPES OF INFOGRAPHICS
- 11. 3. How To
- 12. 4. Timely Issue
- 13. Design
- 15. CASE STUDY 1 Techcrunch: Twitter story News breaking Additional Content creation: rights: distribution: Visual.ly TechCrunch Visual.ly network TechCrunch requested that we create an infographic for Twitter’s 5th anniversary. The piece was branded by Visual.ly TechCrunch was given the exclusive right to break the story. Result: The piece got 5x more Tweets, 6x more Shares on LinkedIn and Facebook than an average Techcrunch post. The graphic eventually got additional 9k views on Visual.ly and became the top ranked graphic in social media.
- 16. CASE STUDY 2 startup genome project Data source: News breaking Additional Content creation: Startup rights: distribution: Visual.ly Genome TechCrunch Visual.ly network We collaborated with Startup Genome to create an infographic with their data. The piece was co-branded by both Startup Genome and Visual.ly TechCrunch was given the exclusive right to break the story. Result: The piece got 4x more Tweets, 6x more Shares on LinkedIn, and 12x more shares on Facebook than an average Techcrunch post. The graphic eventually got additional 16k views on Visual.ly and became the top ranked graphic in the business category.
- 17. STATIC INFOGRAPHICS What are the Odds? Infographic seeding Additional Content creation: across social distribution: Visual.ly networks Visual.ly network Visual.ly published a static existential piece and witnessed astronomical results. Result: The infographic was distributed across Facebook, Twitter, StumbleUpon, digg, Reddit, TechCrunch, Mashable, and other popular publisher websites. The infographic has received over 1.5M views on Visual.ly alone. Over 16,000 infographics published on Visual.ly from the likes of Skype, National Geographic, eBay, CNN, Facebook, Google, Twitter, Oracle.
- 18. HOW CAN YOU USE INFOGRAPHICS?
- 19. INSIDE YOUR COMPANY Help achieve your goals by creating effective, persuasive, and appealing visualizations.
- 20. ENHANCE YOUR PUBLICATION/ BLOG Deliver great visualizations on deadline and in sync with the news cycle.
- 21. IMPRESS YOUR CLIENTS Infographics help agencies and designers by bringing their data to life and showcasing their accomplishments.
- 22. EDUCATE Help educators tell compelling stories and reach their students in new ways.
- 23. Infographic Ethics We recommend that you subscribe to the code of ethics of the Society of Professional Journalists and agree to abide by all of its principles. In addition, there are 3 principles you should follow to support data analysis and visualization: 1) Data should be accurate and verifiable - don’t "lie with statistics." 2) Proper Sourcing & Attribution - Always give credit where due and do your own reporting. 3) Best Practices in Visual Representation - don’t exploit idiosyncrasies of the human visual system to exaggerate or misrepresent data. Your policy should be one that encompasses accuracy, honesty, and transparency.