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7 steps to a data driven content strategy

Eveline Smet, profile picture
Eveline Smet

The document discusses intention-driven triggers within the customer journey, focusing on goals, content, and data analytics. It emphasizes the use of contextual insights and behavior profiling to inform automated marketing strategies. Additionally, it highlights the importance of aligning marketing goals with measurable metrics for effective reporting.

Marketing
Related topics:
Customer Journey Insights • Content Marketing
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7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
Customer journey
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
Intention driven triggers
Intention driven triggers: goals
Intention driven triggers: content
7 steps to a data driven content strategy
Contextual data
Contextual insights
Behaviour data & profiling
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
7 steps to a data driven content strategy
Automated mail flows
Interaction triggers
Predictive analytics
Social listening
Reporting based on customer journey
7 steps to a data driven content strategy
Marketing goals aligned with metrics
7 steps to a data driven content strategy
7 steps to a data driven content strategy
Data-driven content strategy smet.eveline@gmail.com

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7 steps to a data driven content strategy