Marketing that works orientation part ii
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This document provides an overview and agenda for an intern orientation on marketing strategies. It discusses keyword concepts, including defining keywords and keyword research. It also covers creating engaging content, the business growth equation, and resources for keyword research. The goals of content creation are outlined, such as generating traffic, engagement, and backlinks to build authority. Writing good content includes being audience-focused, solving problems, and developing a consistent voice.
Marketing that works orientation part ii
- 1. Marketing That WorkSIntern OrientationPart IIHow to “Get Started” with Marketing That Works…(…using “Step-by-Simple-Step” Proven Methods)
- 2. Tonight’s Agenda:Understanding Keyword Concepts
- 3. Creating Engagement (and engaging content)
- 4. Business Growth Equation Fundamentals
- 5. WhichTestWon.com (and why you should care)
- 8. Goals
- 9. Creating contentDefinition of Keyword:Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, databaserecords, and Web pages.Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.Source: http://www.techterms.com/definition/keywords
- 10. Definition of Keyword Research:Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose.Source:http://www.internetmarketing-dictionary.com/Keyword_Research.html
- 11. Keyword Concepts…Keywords are Search Terms That Yield “Related Words”Most Successful Keywords Answer the Question:HowWhatWhoWhereDon’t Relay on Logic – Rely on the Facts from Your Reseach(BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)
- 12. Resources You’ll be Employing…Keyword Research SoftwareMarket SamuraiGoogle Keyword ToolWordtrackerKeyword DiscoveryKeyword Cloud
- 13. Business Growth Fundamentals:Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity:1.You increase the number of customers 2. You increase the average transaction value 3. You increase the number of times the customer buys per year
- 15. Goals in content creation
- 16. Generate traffic
- 19. Gain authority and trust
- 20. Build network
- 22. You oriented, not me oriented adapted 80/20 rule
- 23. Be welcoming and inviting – conversational
- 24. Share yourselfGoals in Content CreationKnow your target audienceWhat do they want to knowCreate a content calendar relevant to target marketSolve problemsInvite interactionProvide variety – video, pics, etc.
- 25. Writing Good ContentDevelop a VoiceRepurposing web contentLegal issues in sharing contentBuilding back-linksRepurposing your own contenthttp://mashable.com/2007/10/27/creative-commons/Creating contentKnow your content areaRead, read, readCrowdsourced contentGuest posts