Tech transfer workshop 20101001 final
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Seggr is an innovation and management agency that focuses on designing human-centered solutions. The document discusses how social media and connectivity among people is increasing dramatically. It suggests that companies should learn how to leverage social software to increase the reach of innovations, introduce effective technologies, and create a social media strategy while minimizing risks. The rest of the document provides steps for connecting with customers through social media, including understanding one's objectives, customers, and how to authentically engage and measure success.
![CONNECTing [sourced ideas from 21,000,000 strong seggr network]
INTERACTing [collaborated with seggr executives and Sydnovate]
CREATing [maybe a little bit?]
SHARing[we just did!]](https://image.slidesharecdn.com/techtransferworkshop20101001final-101003043250-phpapp02/85/Tech-transfer-workshop-20101001-final-87-320.jpg)
Tech transfer workshop 20101001 final
- 1. Work redesigned making the right noises
- 2. 1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
- 14. my mad bro’
- 19. seggr is a strategic management and innovation agency. We focus on the creative art of designing humanised solutions and finding meaning and the commercial science of targeting goals, and bringing innovations to market.
- 25. Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last year... Source: 2009 Edelman Trust Barometer
- 26. CEOs are the least trusted source of information when forming an opinion of a company. 81% of respondents do not trust the CEO as a source in Australia, the US and Europe Source: 2009 Edelman Trust Barometer
- 27. 87% of Australians would refuse to buy from a company they do not trust, and 93% said they chose to buy product or services from companies they trust. Source: 2009 Edelman Trust Barometer
- 28. so, what has changed?
- 29. It was about starting conversations... Ben Self, DNC
- 37. “we all have a burning desire not to connect with thousands of ‘friends’ that we hardly know, but with just four people, the right four people…and that is all it takes to change the world, just four connected, passionate people.” Robert Scoble
- 38. the future of advertising is about being social
- 39. 1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
- 40. C+I+C+S= attractionretention the seggr = social construct
- 41. connecting + interacting + creating + sharing = attractionretention the seggr = social construct
- 42. source: Harold Jarche – Learning and Working on the Web
- 43. connecting creating interacting sharing source: Harold Jarche – Learning and Working on the Web
- 44. people are turning to each other...because they can!
- 45. 500,000 – The number of active Facebook 900,000 -The number of blogs posts applications. put up every day 1.73 billion – Internet users worldwide (September 2009). 350 million – People on Facebook. 126 million – The number of blogs on the Internet (as tracked by BlogPulse). 50% – Percentage of Facebook users that log in every day. 27.3 million – Number of tweets on Twitter per day (November, 2009) 18% – Increase in Internet users since the 700 million – The number of previous year. photos uploaded per day on Facebook 600k - new members on Facebook per day 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user). 20 – Hours of video uploaded every minute onto YouTube
- 46. so let’s talk about connecting
- 47. how connected are you people? Harold Jarche
- 57. sharing - ($928m in 9 years)
- 59. where are they having conversations?
- 60. who are your influential people?
- 61. “Employees shouldn’t waste too much 5me on the intranet; social media wastes 5me; the Internet is a produc5vity drain” hours per week 14 12 10 8 6 4 2 0 hours per week how do you find information? Hidden Costs of Informa5on Work: A Progress Report. IDC survey of 706 knowledge workers -‐ 2009
- 62. do you interact with others to plan?
- 63. who are your creative people?
- 64. what do you do that is worth sharing?
- 65. 1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
- 67. • keep it up to date • connect with people • interact with others through Q and A • create questions and content • share expertise and connections
- 72. 1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
- 74. step 1: what do you do?
- 75. step 2: what’s your objective?
- 76. step 3: what is your current relationship like with your customers
- 77. evangelists es advocat siasts enthu t repea rs e custom one off g nothin
- 78. step 4: Are they creatives or spectators?
- 79. what is it you do again – the one thing you do well?
- 81. step 6: how will you be human?
- 83. step 7: measuring success what does it look like?
- 84. AWARENESS = web traffic = friends = web traffic referrals = followers = search volume = mentions
- 85. Anti-procrastination alert: You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences. is this you social media policy?
- 87. CONNECTing [sourced ideas from 21,000,000 strong seggr network] INTERACTing [collaborated with seggr executives and Sydnovate] CREATing [maybe a little bit?] SHARing[we just did!]
- 89. It IS about starting conversations... Ben Self, DNC
- 90. connecting + interacting + creating + sharing = attractionretention the seggr = social construct for the workplace
- 91. this slide is intentionally blank (thank you)