Introduction to the Social Web (BGIedu 2010 06-28)
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The document discusses the significance and dynamics of the social web, emphasizing the importance of creating a shared language among users to cope with rapid changes and fragmentation. It outlines the functionalities of social networks and social media, highlighting their role in facilitating conversations and knowledge sharing among interconnected individuals. Additionally, it touches on various technologies associated with Web 2.0 and the evolving nature of social software while acknowledging potential challenges like spam and trolls.
Introduction to the Social Web (BGIedu 2010 06-28)
- 1. Introduction to the Social Web June 28, 2010
- 2. Facebook more than once a week more than once a month Warm Up never LinkedIn Used it in the last month Updated my profile in the last year No LinkedIn profile Twitter Retweets and hash tags and bit.lys, oh my! I Tweet sometimes but mostly I Follow No Twitter Blogs Write regularly Read every day Read blogs sometimes No blogs
- 3. A Vision of Students Today video source: http://www.youtube.com/watch?v=dGCJ46vyR9o
- 4. Why is the Social Web important to you? Check In Is the Social Web a Chia Pet?
- 5. A Shared Language for the Social Web
- 6. Shared Every person comes to a group with different experience. Language To join a culture, each person must learn the Shared Language of that culture.
- 7. Shared Language Every culture creates for itself a Shared Language The process of creating a Shared Language is essential for group formation We already have Shared Language Opening Circle Check In Appreciation Chia Pet The purpose of this workshop is to begin to create a Shared Language for the Social Web
- 8. View from 40,000 feet This workshop can only offer a view of the Social Web from 40,000 feet But from here we can learn the shape of the landscape And together create a Shared Language of names for the Landmarks
- 9. The Firehose This workshop will also be a bit of a firehose I will be presenting a lot of information Your goal is not try to understand it all, but to better understand what you don’t understand Focus on the language and the words
- 10. The Iceberg Even in my full BGI Social Web course I can only teach just the tip of the iceberg But I will act as your guide to get a glimpse of how deep this topic can be Think about where you wish to dive deeper in future workshops
- 11. So what is the problem we are trying to solve? The Problem Rapid Change!
- 12. Rapid Change So what is changing? Product Proliferation
- 13. Rapid Change So what is changing? Product Proliferation Media Proliferation
- 14. Rapid Change So what is changing? Product Proliferation Media Proliferation Access Proliferation
- 15. Rapid Change So what is changing? Product Proliferation Media Proliferation Access Proliferation Fragmentation & Disintermediation
- 16. Rapid Change So what is changing? Product Proliferation Media Proliferation Access Proliferation Fragmentation & Disintermediation Rise of Active Participation
- 17. Rapid Change So what is changing? Product Proliferation Media Proliferation Access Proliferation Fragmentation & Disintermediation Rise of Active Participation Demand for Authenticity
- 18. Rapid Change So what is changing? Product Proliferation Media Proliferation Access Proliferation Fragmentation & Disintermediation Rise of Active Participation Demand for Authenticity The Long Tail
- 19. Rapid Change So what is changing? Product Proliferation Media Proliferation Access Proliferation Fragmentation & Disintermediation Rise of Active Participation Demand for Authenticity The Long Tail Exponential Times
- 20. Rapid Change So what is changing? Product Proliferation Media Proliferation Access Proliferation Fragmentation & Disintermediation Rise of Active Participation Demand for Authenticity The Long Tail Exponential Times Climate Change
- 21. There is only one way to Joining the manage this rapid change Conversation Find others to help you! Join the Conversation!
- 22. The Social Web So where is this place that we are going to converse? It’s called the Social Web So what is the Social Web? It is Social Networks of people having conversations Who are sharing Social Media It functions using Social Software applications And takes advantage of the toolchest of open technologies called Web 2.0
- 23. So what are Social Networks? Social Networks “A web of interconnected people who directly or indirectly interact with or influence each other.” — anonymous
- 24. Social Networking in Plain English video source: http://commoncraft.com/video-social-networking
- 25. Social Networks So what are Social Networks? “A web of interconnected people who directly or indirectly interact with or influence each other.” The web of connections that make up the structure of a Social Network are as important as the nodes The information that flows through these relationships are two-way, i.e. they are conversations
- 26. Social Networks Types of Relationships? Kinship Friendship Financial exchange Common beliefs Common interests Common culture
- 27. Social Networks Why are Social Networks so powerful? Connections are exponential Tier Three people are those that influence hundreds Tier Two people are those that influence thouse hundreds, and thus influence thousands Tier One people are those that can influence ten’s of thousands
- 28. Social Networks However, the hierarchy above doesn’t accurately describe what really happens Every Tier One influencer is surrounded by other people Even a small Tier Three people can have strong influence on Tier Ones, thus have influence on thousands Social networks are fractal
- 29. Social Networks Also, the interactions between different social networks may not be intuitively obvious People can connect the social networks in many different ways
- 30. Social Networks These are are some of the people that are between the networks Connectors — connect people to each other Mavens — connect people through sharing knowledge Influencers — Use knowledge to engage and persuade
- 31. An social network example
- 32. Social Networks Is Facebook a Social Network?
- 33. Social Networks Facebook is not a Social Network Facebook offers services to Social Networks Thus it is more properly a Social Networking Service It is is Facebook’s interest to claim they are the Social Network If Facebook were to close today, the Social Networks it serves would still exist
- 34. So what is Social Media? “The online technologies and Social Media practices that people use to share opinions, insights, experiences, and perspectives with each other.”— anonymous News & Stories Places & Events Speech & Audio Photos & Videos
- 36. Social Media Above all, Social Media is about conversations They are personal and authentic They are vibrant and emergent They are two-way — you must listen then respond They can’t be controlled or organized without losing their value
- 37. Social Media Five Rules of Conversation — doc searls The purpose of conversation People in conversations is to create and improve don’t repeat the same thing understanding — not to over and over — they move “deliver messages” on Conversations are about There is no “audience” in listening and talking, not conversation, only partners announcing Conversation is live, and constantly moving and changing
- 38. Social Media Social Media as an umbrella term does not include all of the Social Web In fact, much of the abuses of the Social Web are cause by old-style Madison Ave. marketing They are attempting to co-opt the Social Web by returning it to be a one-way medium For Social Media to be effective, it must be two-way, i.e. conversational
- 39. Tell of an example of use Social of Social Media that you Networks love? How about Social Media use you hate? (i.e. what's an annoying/marketing/self- promoting use of social media that drives you nuts?)
- 40. So what is Social Software? Social Software “Software that supports group interaction.” — clay shirky “Software that supports, extends, or derives value from human social behavior.” — tom coates
- 41. Social Software So what are some kinds of social software?
- 42. Forums & Blogs Online Communities Social Networking Media Sharing Services Podcasts Life Streaming
- 43. Blogs What is a “Blog”? “A frequent and chronological publication of personal thoughts, pictures and weblinks”
- 44. Blogs in Plain English video source: http://commoncraft.com/blogs
- 45. Blogs As a collective, the blogosphere rivals any mass media in terms of reach, time spent, and their wider cultural, social and political impact. Blogging today must be embraced whether you are a technologist, a marketer, advertising professional, content producer, or a teacher.
- 46. Social Software Dark Side of Social Software
- 47. Social Software Dark Side of Social Software Software that gets spammed -- clay shirky
- 48. Social Software Dark Side of Social Software Software that gets spammed -- clay shirky Software that gets trolls -- sunir shah
- 49. Social Software Dark Side of Social Software Software that gets spammed -- clay shirky Software that gets trolls -- sunir shah Software that gets you laid -- jamie zawinski
- 50. So what is Web 2.0? “The technology and web design Web 2.0 to enhance creativity, information sharing, and collaboration among users”— anonymous
- 51. The Machine is Us/ing Us video source: http://www.youtube.com/watch?v=NLlGopyXT_g
- 52. The Social Web So what are the technologies of Web 2.0? Open Data Formats RSS, HTML, XML, Atom, ... Open APIs REST, Ajax, OpenID, oAuth, ... Open Approaches Form≠Content, Mashups, Aggregation, Filtering, Tagging, Folksonomy, ...
- 53. The Social Web http://www.mirnabard.com/2010/02/15-categories-of-social-media/
- 54. Social Media Glossary http://www.socialbrite.org/sharing-center/glossary/
- 55. Social Media Revolution 2 (refresh) video source: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 56. Questions? Feedback? ChristopherA@LifeWithAlacrity.com
- 57. A Vision of Students Today KEYQUOTE: “This video was created by me and the 200 students enrolled in ANTH 200: Introduction to Cultural Anthropology at Kansas State University, Spring 2007. It began as a brainstorming exercise, thinking about VIDEO: Wesch, M. (2007, October how students learn, what they need to 12) Digital Ethnography, Kansas State learn for their future, and how our University, Manhattan, KS, USA. current educational system fits in. We Retrieved from http:// created a Google Document to facilitate www.youtube.com/watch? the brainstorming exercise…” v=dGCJ46vyR9o or BLOG: http:// mediatedcultures.net/ksudigg/? p=119
- 58. Social Networking in Plain English ABSTRACT: “Social Networking in Plain English introduces the basic ideas behind Social Networking. The video focuses on the role of social test networking in solving real-world problems. The video includes: The role VIDEO: Lefever, L. (2007, June 27) of people networks in business and Commoncraft, Seattle, WA USA. personal life; The hidden nature of real- Retrieved from http:// world people networks; How social commoncraft.com/video-social- networking sites reveal hidden networking connections; The basic features of social networking websites.”
- 59. Blogs in Plain English ABSTRACT: “A video for people who wonder why blogs are such a big deal. VIDEO: Lefever, L. (2008, March 5) This is a short introduction to blogs - Commoncraft, Seattle, WA USA. how they work and why they matter.” Retrieved from http:// commoncraft.com/blogs
- 60. The Machine is Us/ing Us (Final Version) POETIC TRANSCRIPT: “We Are the Web, When we post and then tag pictures, teaching the Machine to give names, we are teaching the Machine., VIDEO: Wesch, M. (2007, May 08) Each time we forge a link, we teach it Digital Ethnography, Kansas State an idea. Think of the 100 billion times University, Manhattan, KS, USA. per day humans click on a Web page, Retrieved from http:// teaching the Machine” www.youtube.com/watch? v=NLlGopyXT_g
- 61. Social Media Revolution 2 (refresh) ABSTRACT: “Social Media Revolution 2 is a refresh of the original video with new and updated social media & VIDEO: Qualman, E. (2010, May 27) mobile statistics that are hard to ignore. Socialnomics. Retrieved from http:// Based on the book Socialnomics by Erik www.youtube.com/watch? Qualman.” v=lFZ0z5Fm-Ng
- 62. More resources… http://delicious.com/christophera/ bgimgt566sx/unit1