Creating Flawless Multi-Screen Experiences for Your Current and Future Customers
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The document discusses the evolution of consumer shopping behavior from the 1990s to today, particularly highlighting the impact of mobile devices on e-commerce. It features a panel discussion with industry experts on key topics such as customer experience across different screen sizes, organizational strategies for delivering seamless experiences, and the integration of online and in-store shopping. Additionally, it emphasizes the importance of using a modern omni-channel platform to meet the demands of today's commerce landscape.
Creating Flawless Multi-Screen Experiences for Your Current and Future Customers
- 1. Confidential and Proprietary Information Flawless Multi-Screen Experiences for Your Current and Future Customers! An Interactive Panel Discussion featuring:!
- 2. JOE BRANNON, GLOBAL DIRECTOR, DIRECT-TO-CONSUMER (OMNI) PMO, BILLABONG IAN H. COHEN, VP – OMNI- CHANNEL, RENT-A-CENTER JASON WALLIS, CTO, MOZU P A N E L I S T S
- 3. For our retailers, what are the differences between what you offer on each screen? Do you have an app, do you have a mobile site, do you have a specific tablet site, are you working on a watch app? § *Based on these screens, do you have a clear view of your customer experience pathway? PANEL DISCUSSION
- 4. What screen size are you designing for first or are you designing with all screen sizes in mind? ¡ *Are you using responsive design or some sort of other strategy? PANEL DISCUSSION
- 5. How are you organizing your teams internally to provide the best possible experience across channels? *Are you finding your organization ‘siloed’ or have you been able to come up with a new structure? PANEL DISCUSSION
- 6. Do you know how many of your customers are visiting your desktop site? *What is traffic/revenue like compared to mobile? Do you see a changing trend in this area? PANEL DISCUSSION
- 7. Do you use different metrics for each screen? *How do you work against the “siloed” nature of data – how do you tie it together to provide the best possible experience? *What else might you be using to ensure this journey doesn’t feel disjointed? *How are you attributing sales? PANEL DISCUSSION
- 8. How are you taking the data you get back from customers to personalize each channel? PANEL DISCUSSION
- 9. What do you think is the future of new devices? *With wearables, smart TV’s and traditional mobile devices on the horizon, will mobile continue to dominate or will something else come onto the scene? PANEL DISCUSSION
- 10. How are you combining the digital experience with the in-store experience? *Have you introduced any digital hubs within your stores or any way to connect mobile with the in-store shopping experience? PANEL DISCUSSION
- 11. Confidential and Proprietary Information Consumer Shopping Behavior Forever Changed with the Launch of the iPhone 1990s ECOMMERCE " IS BORN Early vendors " supplied the basics " of ecommerce: " listing products and accepting payments 2000s MOBILE RISES Mobile devices forced retailers to maintain both traditional and mobile-friendly sites 2010s MULTI-CHANNEL EXPLODES Proliferating sales channels require retailers to create a seamless experience both on- and offline TODAY LIMITLESS COMMERCE Today’s business is truly omni-channel, requiring a modern platform that provides limitless extensions 2007 IPHONE ARRIVES The invention of the iPhone and rapid adoption of mobile devices transforms the world of online shopping
- 12. Confidential and Proprietary Information Mozu | The Cloud Commerce Platform Connected Digital Experiences • Natively responsive and adaptive design • Unmatched Site Speeds • Personalization with customer segments • Smart searching using SOLR • Lookbooks and product clustering • Streamlined checkout Empowered Marketing Teams • Fully integrated CMS • Drag and drop widgets • Extensive promotions • Site builder • Order management • Master catalog across sites • Robust transaction and customer reporting • SEO optimized Innovative Technology • Open API • Unlimited dev sandboxes • Open source SDKs • True multi-tenant SaaS • Hypr theme engine • Custom widget development • Application development • Unmatched multi-layer security • 99.9% uptime guarantee • App marketplace
- 13. Confidential and Proprietary Information Curious to see how a modern SaaS platform can transform your business? Let us show you. Request a demo at mozu.com!