Creating Killer Content
0 likes399 views
The document discusses how to use an editorial calendar to create effective content. It recommends using analytics tools and keyword research to identify trends and popular topics. An editorial calendar can help bloggers stay organized, focus writing efforts, and plan social media updates. The document provides tips on using data from analytics and social media to find trending topics and repurpose popular content for the calendar.
Creating Killer Content
- 1. PREDICTING TRENDS TO CREATE KILLER CONTENT KELLY WHALEN, MELANIE NELSON, KELLY KINKAID
- 2. TWEET IT OUT! âĒ @CentsibleLife (Kelly Whalen) âĒ @chilihead (Melanie Nelson) âĒ @kellyology (Kelly Kinkaid) âĒ #fincon12 @CentsibleLife @chilihead @kellyology #FinCon12
- 3. WHAT YOU NEED TO KNOW âĒ What is an editorial calendar âĒ How using one can benefit you âĒ How to find content based on: âĒ Traffic âĒ Popular posts âĒ Data analysis âĒ Trends âĒ Keyword Tools âĒ Social Media âĒ How to Get Readers to Stay âĒ Tools to implement and maintain your calendar @CentsibleLife @chilihead @kellyology #FinCon12
- 4. WHAT IS IT? @CentsibleLife @chilihead @kellyology #FinCon12
- 5. @CentsibleLife @chilihead @kellyology #FinCon12
- 6. WHY USE ONE? âĒ Plan your work schedule âĒ Keep track of your ideas âĒ Donât ignore your ideas âĒ Focus your writing efforts âĒ Great for multi-author blogs âĒ Find similar topics & rearrange into a series or an e-book âĒ Know whatâs coming up âĒ Let your advertisers know whatâs coming up âĒ Integrate your social media updates âĒ See at a glance whether you can take on new projects @CentsibleLife @chilihead @kellyology #FinCon12
- 7. FINDING CONTENT IDEAS FOR YOUR CALENDAR Example: Free Summer Activities Post @CentsibleLife @chilihead @kellyology #FinCon12
- 8. CREATING CONTENT Repurpose Posts: Free Summer Activities, based on past post. Other Ideas: âĒ Popular Posts âĒ New Spin âĒ Updates âĒ Adding photos, infographics, graphs âĒ Classic Topics âĒ New spin âĒ Ask the readers âĒ Latest News @CentsibleLife @chilihead @kellyology #FinCon12
- 9. TRAFFIC SPIKES What is a traffic spike? Beyond normal fluctuations in traffic an influx of readers come to a particular post or your site. Traffic spikes come from a variety of places including social media, referrals, and keyword searches. @CentsibleLife @chilihead @kellyology #FinCon12
- 10. TRAFFIC SPIKES Use analytics to find data What are people searching for? What post get the best response? Social Sharing Comments Views @CentsibleLife @chilihead @kellyology #FinCon12
- 11. EXIT PAGES Pay attention to where readers exit. If someone doesnât click, they appear as â0â seconds in analytics. What can you do to get them to stay? @CentsibleLife @chilihead @kellyology #FinCon12
- 12. PLUGINS TO GET VISITORS TO STAY PUT nRelate Plugin: Related Posts nRelate Plugin: Popular Posts Disqus Community @CentsibleLife @chilihead @kellyology #FinCon12
- 13. ADD INTERNAL LINKS @CentsibleLife @chilihead @kellyology #FinCon12
- 14. BOUNCE RATES High Bounce Rate= = Low Bounce Rate Take it with a grain of salt, dig into the stats for details. @CentsibleLife @chilihead @kellyology #FinCon12
- 15. ANALYTICS TOOLS Google Analytics* StatCounter* SiteMeter* JetPack for Wordpress GetClicky* (*available on WordPress and Blogger) @CentsibleLife @chilihead @kellyology #FinCon12
- 16. HOW TO USE THE DATA Compare Past to Present: 40 Free Summer Activities Initial Post: Traffic Spike following initial post (mainly due to Pinterest) Visitors staying on average nearly 6 minutes on post Visitors Clicking through to other post raise overall traffic One Month Stats: Pageviews up 109% vs. previous month Average Time on Site up 23% vs. previous month Through August 2012: Pageviews up historically 70% Time on site up 16% Adsense Revenue Increased 34% @CentsibleLife @chilihead @kellyology #FinCon12
- 17. HOW TO USE THE DATA Keyword Terms on StatCounter over 20 hour period @CentsibleLife @chilihead @kellyology #FinCon12
- 18. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 19. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 20. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 21. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 22. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 23. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 24. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 25. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
- 26. GOOGLE TRENDS @CentsibleLife @chilihead @kellyology #FinCon12
- 27. GOOGLE TRENDS ANALYSIS @CentsibleLife @chilihead @kellyology #FinCon12
- 28. GOOGLE TRENDS ANALYSIS @CentsibleLife @chilihead @kellyology #FinCon12
- 29. GOOGLE TRENDS ANALYSIS @CentsibleLife @chilihead @kellyology #FinCon12
- 30. NOW WHAT? 1. Don't get caught up in the analysis. 2. Use the keywords or keyword phrases you've discovered to create blog post titles for your Editorial Calendar. 3. Use keywords or keyword phrases throughout the post. Headers up to <h3> In 1st Paragraph (first 150 words). Last Paragraph â last sentence 5 times minimum per post per key word Alt Text for Pictures Text Links (Outbound and Inbound) Vlog Titles Vlog Transcripts @CentsibleLife @chilihead @kellyology #FinCon12
- 31. FINDING TRENDS VIA SOCIAL MEDIA âĒ Facebook @CentsibleLife @chilihead @kellyology #FinCon12
- 32. FACEBOOK INSIGHTS @CentsibleLife @chilihead @kellyology #FinCon12
- 33. @CentsibleLife @chilihead @kellyology #FinCon12
- 34. FINDING TRENDS VIA SOCIAL MEDIA âĒ Facebook âĒ Twitter @CentsibleLife @chilihead @kellyology #FinCon12
- 35. SEARCH.TWITTER.COM @CentsibleLife @chilihead @kellyology #FinCon12
- 36. HASHTAG.ORG @CentsibleLife @chilihead @kellyology #FinCon12
- 37. MONITTER.COM @CentsibleLife @chilihead @kellyology #FinCon12
- 38. FINDING TRENDS VIA SOCIAL MEDIA âĒ Facebook âĒ Twitter âĒ Pinterest @CentsibleLife @chilihead @kellyology #FinCon12
- 39. PINTEREST EXAMPLE @CentsibleLife @chilihead @kellyology #FinCon12
- 40. REPINLY.COM @CentsibleLife @chilihead @kellyology
- 41. PINTEREST RESOURCES âĒ Pinterest.com/popular âĒ pinreach.com/trending_pins âĒ www.pinreach.com/trending âĒ pinterest.com/source/YourWebsite.com/ âĒ pinterestplugin.com/pincount @CentsibleLife @chilihead @kellyology #FinCon12
- 42. FINDING TRENDS VIA SOCIAL MEDIA âĒ Facebook âĒ Twitter âĒ Pinterest âĒ Quora.com & LinkedIn @CentsibleLife @chilihead @kellyology #FinCon12
- 43. QUORA.COM @CentsibleLife @chilihead @kellyology #FinCon12
- 44. @CentsibleLife @chilihead @kellyology #FinCon12
- 45. TOOLS YOU CAN USE âĒ Keep a notebook and pen handy! âĒ Use your phone to take voice memos. âĒ Classes âĒ Plugins âĒ Google Calendar @CentsibleLife @chilihead @kellyology #FinCon12
- 46. MOM COMM CONTENT BREW Session-October 1-10 20% Discount Code: FINCONBREW $13 off $65= $52 momcomm.com/re gister-for-content- brew/ @CentsibleLife @chilihead @kellyology #FinCon12
- 47. WHAT YOU NEED TO KNOW What is an editorial calendar How using one can benefit you How to find content based on: Traffic Popular posts Data analysis Trends Keyword Tools Social Media How to Get Readers to Stay Tools to implement and maintain your calendar @CentsibleLife @chilihead @kellyology #FinCon12
- 48. TOOLS YOU CAN USE Facebook.com/Kellyology.net Facebook.com/BloggingBasics101 Facebook.com/CentsibleLife