Core Updates: Google's New Spam and How to Recover Your Traffic.
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The document discusses Google's algorithm updates focusing on spam, usability, authority, and trust, highlighting significant historical changes since the Florida update in 2003. It emphasizes that Google's product is defined by the quality of the sites served in search results, moving towards a focus on user experience and E-A-T (expertise, authoritativeness, trust). The takeaway for website owners includes ensuring high site quality, relevant content, and adherence to webmaster guidelines for recovery from core updates.
Core Updates: Google's New Spam and How to Recover Your Traffic.
- 1. #Ungagged #LA @schachin Kristine Schachinger Core Updates: Googleโs New Spam Kristine@SitesWithoutWalls.com
- 2. #Ungagged #LA @schachin Kristine Schachinger Why Does Google Have Algorithm Updates?
- 3. #Ungagged #LA @schachin Kristine Schachinger Today in 2019 โฆ Roughly half of the world's population or 3.8 billion people use the internet every day.
- 4. #Ungagged #LA @schachin Kristine Schachinger Google processes TRILLIONS of queries a year & has indexed BILLIONS of Websites.
- 5. #Ungagged #LA @schachin Kristine Schachinger TODAY, THERE WERE ALREADY OVER 3,567,977,254 Google searches.http://www.internetlivestats.com/google-search-statistics/
- 6. #Ungagged #LA @schachin Kristine Schachinger In ONE SECOND today, there were http://www.internetlivestats.com/google-search-statistics/ http://www.internetlivestats.com/google-search-statistics/
- 7. #Ungagged #LA @schachin Kristine Schachinger
- 8. #Ungagged #LA @schachin Kristine Schachinger Googleโs product is NOT the Search Results, but the sites they serve to users in those results.
- 9. #Ungagged #LA @schachin Kristine Schachinger Original Algorithm Focus: WebSpam
- 10. #Ungagged #LA @schachin Kristine Schachinger November 16, 2003
- 11. #Ungagged #LA @schachin Kristine Schachinger First Significant Google Update โFLORIDAโ During the Christmas Season
- 12. #Ungagged #LA @schachin Kristine Schachinger
- 13. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข Florida Update Devastation Original Webspam Algorithms. https://www.searchenginejournal.com/google-algorithm-history/florida-update/#close
- 14. #Ungagged #LA @schachin Kristine Schachinger
- 15. #Ungagged #LA @schachin Kristine Schachinger Why?
- 16. #Ungagged #LA @schachin Kristine Schachinger
- 17. #Ungagged #LA @schachin Kristine Schachinger Takeaways. Original Webspam Algorithms.
- 18. #Ungagged #LA @schachin Kristine Schachinger SPAM = โSites Positioned Above Mineโ
- 19. #Ungagged #LA @schachin Kristine Schachinger Googleโs product is NOT the Search Results, but the sites they serve to users in those results.
- 20. #Ungagged #LA @schachin Kristine Schachinger Original Webspam Algorithms.
- 21. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข Algorithms for Violations of Webmaster Guidelines โข Examples โข Jagger (pre-Penguin) โข Penguin (pre-realtime) (not just links) โข Pirate โข Panda โข Manual Actions for Violators Original Webspam Algorithms.
- 22. #Ungagged #LA @schachin Kristine Schachinger Google Algorithm Updates โ Usability ALL ABOUT SPAM.
- 23. #Ungagged #LA @schachin Kristine Schachinger Google Algorithm Updates โ Usability ALL ABOUT SPAM.
- 24. #Ungagged #LA @schachin Kristine Schachinger Move to Usability.
- 25. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข Usability Focus starts around 2012 โข Examples โข Top Heavy (Ads) โข Page Layout โข Page Speed โข Mobile Friendly โข Interstitials Move to Usability. https://searchengineland.com/library/google/google-algorithm-updates
- 26. #Ungagged #LA @schachin Kristine Schachinger Instead of strictly creating algorithms to filter out spam, now Google creates algorithms to filter out bad User Experience.
- 27. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข Googleโs product is the sites it serves โข Resources Google needs to crawl and index sites โข Ads, Ads, Ads and other abuses Why Usability? https://searchengineland.com/library/google/google-algorithm-updates
- 28. #Ungagged #LA @schachin Kristine Schachinger Move to Authority and Trust.
- 29. #Ungagged #LA @schachin Kristine Schachinger Enter 2018 and โMEDICโ.
- 30. #Ungagged #LA @schachin Kristine Schachinger
- 31. #Ungagged #LA @schachin Kristine Schachinger
- 32. #Ungagged #LA @schachin Kristine Schachinger
- 33. #Ungagged #LA @schachin Kristine Schachinger โMEDICโ
- 34. #Ungagged #LA @schachin Kristine Schachinger https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/ MEDIC https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/
- 35. #Ungagged #LA @schachin Kristine Schachinger Googleโs product is NOT the Search Results, but the sites they serve to users in those results.
- 36. #Ungagged #LA @schachin Kristine Schachinger Medic is a misnomer. Sites most hit fall under a Quality Raters Guideline called โYour Money or Your Lifeโ sites.
- 37. #Ungagged #LA @schachin Kristine Schachinger โYMYLโ
- 38. #Ungagged #LA @schachin Kristine Schachinger What are CORE UPDATES?
- 39. #Ungagged #LA @schachin Kristine Schachinger What?
- 40. #Ungagged #LA @schachin Kristine Schachinger NOMercola.com
- 41. #Ungagged #LA @schachin Kristine Schachinger NO
- 42. #Ungagged #LA @schachin Kristine Schachinger Is it about E-A-T?
- 43. #Ungagged #LA @schachin Kristine Schachinger
- 44. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข E-A-T โข โExpertise, Authoritativeness, and Trustโ โข IS MOSTLY โข Inbound Links โข Inbound Citations E-A-T (kind of)
- 45. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข CORE UPDATES ARE โข โExpertise, Authoritativeness, and Trustโ โข PER GARY ILLYES E-A-T is comprised of โข Inbound Links โข Inbound Citations โข PLUS Core Updates are about (According to John Mueller) โข Query Relevance โข Site Quality E-A-T (kind of)
- 46. #Ungagged #LA @schachin Kristine Schachinger Takeaways. This is what the CORE UPDATES are ABOUT
- 47. #Ungagged #LA @schachin Kristine Schachinger โข Accuracy of Content โข Authorship โข Credentials of Authors โข Linking Out โข Bios โข Links to Certifications โข Known Brands โข Reviews โข And โฆ and .. and What Media or the CORE UPDATES are NOT.
- 48. #Ungagged #LA @schachin Kristine Schachinger How do you recover?
- 49. #Ungagged #LA @schachin Kristine Schachinger
- 50. #Ungagged #LA @schachin Kristine Schachinger https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/ MEDIC https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/
- 51. #Ungagged #LA @schachin Kristine Schachinger Takeaways. How to Fix Core Updates. โข Overall Site Quality โข Technical โข Links โข Content Quality
- 52. #Ungagged #LA @schachin Kristine Schachinger Takeaways. How to Fix Core Updates. โข Query Relevance โข Check Google Search Console for Query Drops โข Many sites drop on just a few terms โข Are you pages relevant to entity search
- 53. #Ungagged #LA @schachin Kristine Schachinger Examine.com
- 54. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข Examine.com โข Fixed 800 redirect loops โข Removed a unsupported script causing large load times โข Reduced load times from 25-30s+ to under 12s on avg. How to Fix Core Updates.
- 55. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข Examine.com How to Fix Core Updates.
- 56. #Ungagged #LA @schachin Kristine Schachinger
- 57. #Ungagged #LA @schachin Kristine Schachinger Takeaways. โข https://searchengineland.com/library/google/google-algorithm-updates โข https://blog.google/products/search/our-latest-quality-improvements-search/ โข https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf โข https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/#E-A-T Resources.
- 58. #Ungagged #LA @schachin Kristine Schachinger Core Updates: Googleโs New Spam Kristine@SitesWithoutWalls.com