ChatGPT Training Session
Download as PPTX, PDF2 likes1,027 views
The document discusses the capabilities and limitations of large language models (LLMs) like ChatGPT, emphasizing their tendency to hallucinate and inability to justify responses based on factual knowledge. It highlights the importance of prompt engineering to ensure quality outputs and warns against overreliance on AI-generated content without human review. The document also outlines various applications of ChatGPT in marketing and content generation while stressing the need for caution when using AI tools.
![@schachin
Kristine Schachinger
Some of the general parameters that are used to train language models include:
Using ChatGPT Prompts: Code.
:From AHREFS Article…
“We can use ChatGPT to write the code.
Here’s a sample prompt:
Using Hunter.io’s “Email Finder” API,
write a function called findEmail in
Google Appscripts to return a person’s
email address. If no email exists, then
return “THEY DON’T WANT TO BE
CONTACTED.” I will provide the first
name, last name, and domain name.
BTW, my API key is [MUTED]. Go!”
Instructional Details https://ahrefs.com/blog/chatgpt-for-seo/](https://image.slidesharecdn.com/chatgpt-training-amsterdam-230811155435-80423613/85/ChatGPT-Training-Session-45-320.jpg)
![@schachin
Kristine Schachinger
Read these to get started
with ChatGPT for SEO/M & Affiliates.
Introducing ChatGPT from OpenAI
• https://openai.com/blog/chatgpt
How to Use ChatGPT: Two Guides
• https://www.zdnet.com/article/how-to-use-chatgpt/
How to write Prompts like a Prompt Engineer
• https://www.zdnet.com/article/how-to-write-better-chatgpt-prompts/
• https://mpost.io/prompt-engineering-ultimate-guide/
AHREFS [Best SEO ChatGPT Starter Article]
• ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)
Midjourney Quick Start Guide
• https://docs.midjourney.com/docs/quick-start](https://image.slidesharecdn.com/chatgpt-training-amsterdam-230811155435-80423613/85/ChatGPT-Training-Session-78-320.jpg)
ChatGPT Training Session
- 1. @schachin Kristine Schachinger Kristine@SitesWithoutWalls.com "Unlocking the Power of ChatGPT” -- without blowing yourself up -- “…they are prone to hallucinating, and crucially they are incapable of justifying their utterances…”
- 3. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT & the Hype. • “ChatGPT can pass the bar.” • “GPT gets an A+ on all exams.” • “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people.” https://searchengineland.com/llm-seo-disaster-429165
- 4. @schachin Kristine Schachinger Important! Large Language Models Do Not “Know Things”.
- 5. @schachin Kristine Schachinger Important! Large Language Models Are “Predictive Text”.
- 6. @schachin Kristine Schachinger Training vs Analysis.
- 7. @schachin Kristine Schachinger Training vs Analysis ____________ What does 9x5=? 3D cartoon image in the style of Bart Simpson writing readable mathematics multiplication time tables on the Training vs. Analysis?
- 8. @schachin Kristine Schachinger There are over 121 MILLION rresults for “SEO AI Tools” Training vs. Analysis?
- 9. @schachin Kristine Schachinger Be careful of claims companies selling AI Tools make. Remember. LLMs hallucinate. create a 3D cartoon in the Disney animation style holding a warning sign and looking frantic
- 10. @schachin Kristine Schachinger Be careful of claims companies selling AI Tools make. Excellent Twitter Thread. create a 3D cartoon in the Disney animation style holding a warning sign and looking frantic https://twitter.com/RyanJones/status/167190359 5631878150?ref_src=twsrc%5Etfw%7Ctwcamp%5 Etweetembed%7Ctwterm%5E1671903595631878 150%7Ctwgr%5E401b3f049ea9a30b42ee454953c e5458ba5cdd74%7Ctwcon%5Es1_&ref_url=https %3A%2F%2Fsearchengineland.com%2Fllm-seo- disaster-429165
- 11. @schachin Kristine Schachinger Large Language Models Hallucinate They generate words from training. They do not analyze input. Google Paper https://www.semanticscholar.org/paper/Rethinking-Search%3A-Making-Domain-Experts-out-of-Metzler-Tay/e3d7065d6196437259483ed8b9b70ba4b4bb76ad “…they do not have a true understanding of the world, they are prone to hallucinating, and crucially they are incapable of justifying their utterances by referring to supporting documents in the corpus they were trained over.” Training vs. Analysis?
- 12. @schachin Kristine Schachinger Why do LLMs hallucinate?
- 13. @schachin Kristine Schachinger They are trained to sound confident and human. 3D cartoon style image with a very confident man who is overly muscular and cocky
- 14. @schachin Kristine Schachinger Even when they are WRONG! https://twitter.com/RyanJones/status/1671905977438797832?s=20
- 15. @schachin Kristine Schachinger Even when they are WRONG! 3D cartoon style image with a very confident man who is overly muscular and cocky
- 16. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Training vs. Analysis? https://searchengineland.com/llm-seo-disaster-429165
- 17. @schachin Kristine Schachinger Example of an LLM Hallucination. LLM means a “Large Language Model”.
- 18. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT & the Hype. https://searchengineland.com/llm-seo-disaster-429165 Ryan Jones Tweet
- 19. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT & the Hype. https://searchengineland.com/llm-seo-disaster-429165 Ryan Jones Tweet
- 20. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT & the Hype. https://searchengineland.com/llm-seo-disaster-429165 Ryan Jones Tweet
- 21. @schachin Kristine Schachinger Prompt Engineering. This is your most important skill in working with AI.
- 22. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT Prompts. Prompts. The MOST Important Part of Using ChatGPT. Prompts provide a starting point for ChatGPT to generate text based on the input given. They can be used to guide the model's output and control the context of the generated text. Prompts? Simply means, how you tell ChatGPT what to write. This relies on another language model called InstructGPT, which allows you to give ChatGPT detailed and specific instructions. https://www.searchenginejournal.com/chatgpt-for-content-and-seo/473823/#close
- 23. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Image Prompts. Rules for writing prompts for ANY AI GENERATOR. How to write ChatGPT Prompts • Give Context • Be Clear • Be Concise • Be Specific • Be Descriptive • Define Format • Define Length • Define Style
- 24. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: InstructGPT: ChatGPT Prompts. Prompts. Quality Input = Quality of Output. or … Garbage In = Garbage Out. No matter what kind of AI Creation Tool you use the prompts will determine the quality of that content or image created. 3D FUNNY cartoon style, not diffused, clear image representation the words "garbage in, garbage out"
- 25. @schachin Kristine Schachinger Be careful of overly complex prompts. It confuses LLMs. create a 3D cartoon in the Disney animation style holding a warning sign and
- 26. @schachin Kristine Schachinger Prompt Engineering Examples.
- 28. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Content.
- 29. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Content + Style.
- 30. @schachin Kristine Schachinger Creating Content Summaries.
- 31. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Summarization. https://ahrefs.com/blog/chatgpt-for-seo/
- 32. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Summarization. https://ahrefs.com/blog/chatgpt-for-seo/
- 33. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Summarization. https://ahrefs.com/blog/chatgpt-for-seo/
- 34. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Summarization. https://ahrefs.com/blog/chatgpt-for-seo/
- 35. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: FAQs.
- 37. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Write Emails.
- 38. @schachin Kristine Schachinger Creating Fun Stuff!
- 39. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Lyrics.
- 40. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Poetry.
- 42. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Ideas.
- 43. @schachin Kristine Schachinger Creating or Fixing Code.
- 44. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Code.
- 45. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Code. :From AHREFS Article… “We can use ChatGPT to write the code. Here’s a sample prompt: Using Hunter.io’s “Email Finder” API, write a function called findEmail in Google Appscripts to return a person’s email address. If no email exists, then return “THEY DON’T WANT TO BE CONTACTED.” I will provide the first name, last name, and domain name. BTW, my API key is [MUTED]. Go!” Instructional Details https://ahrefs.com/blog/chatgpt-for-seo/
- 46. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Using ChatGPT Prompts: Code. “Playing with the ChatGPT API. Wrote a python script that grabs the top ranking pages for a query, grabs related search terms, feeds all that content to chatGPT and has it create content ideas. Just a proof of concept. cooler stuff coming soon. #ChatGPT #seo #Python”
- 47. @schachin Kristine Schachinger Disclaimer. Do Not Write Code that is put online with ChatGPT if you do NOT know how that code works.
- 48. @schachin Kristine Schachinger Important! ChatGPT Output Cannot Be Copyrighted. Not in the US or the EU, not yet anyhow.
- 49. @schachin Kristine Schachinger Generating Images. (Not ChatGPT’s Dall-e. Examples are Midjourney.)
- 50. @schachin Kristine Schachinger Generating Images. (Not ChatGPT’s Dall-e. Examples are Midjourney.)
- 51. @schachin Kristine Schachinger Image Prompts Example: Barry Schwartz & SEORoundTable.com https://www.seoroundtable.com
- 52. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Image Prompts. Rules for writing prompts for ANY AI GENERATOR. How to write ChatGPT Prompts • Give Context • Be Clear • Be Concise • Be Specific • Be Descriptive • Define Format • Define Length • Define Style
- 55. @schachin Kristine Schachinger Why did this happen? Hint? It is in the image. Original Image
- 56. @schachin Kristine Schachinger Using idioms can make for interesting results.
- 57. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: Image Prompts. Rules for writing prompts for ANY AI GENERATOR. How to write ChatGPT Prompts • Give Context • Be Clear • Be Concise • Be Specific • Be Descriptive • Define Format • Define Length • Define Style
- 58. @schachin Kristine Schachinger When Do You Use ChatGPT? When Do You NOT Use ChatGPT?
- 59. @schachin Kristine Schachinger Some …. ChatGPT Ideas for Marketers • SEO: Titles and Metas (okayed by Google) • PPC Landing Pages • Content Ideas • Content NOT for Search • Content for Ads are Okay! • Topical Funnels • Summarize a Competitor’s Site Content • Product Descriptions • Customer Service / Chatbots • RegEx Equations • Emails • Outreach • Link Building • Lead Generation create a 3D cartoon character who is a digital marketer using AI for SEO tasks
- 60. @schachin Kristine Schachinger Why NOT use ChatGPT for site content for search engines?
- 61. @schachin Kristine Schachinger create a 3D cartoon character who is a digital marketer using AI for SEO tasks Content NOT for Search https://www.seroundtable.com/google-ai-plagiarized-content-34495.html
- 62. @schachin Kristine Schachinger create a 3D cartoon character who is a digital marketer using AI for SEO tasks Content NOT for Search https://developers.google.com/search/updates/helpful-content-update
- 63. @schachin Kristine Schachinger THE MOST IMPORTANT SLIDE OF THIS ENTIRE PRESENTATION! Is Next
- 64. @schachin Kristine Schachinger ALWAYS USE HUMAN REVIEW. ChatGPT is not a search engine, has no fact checking function, and was not trained on any data past 2021 so make sure someone reviews the output produced for errors, accuracy, factual information, and tone.
- 66. @schachin Kristine Schachinger So many, many, MANY TOOLS!
- 68. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT Tools: Plug-Ins. ChatGPT Plug-Ins You have to get the paid model of OpenAI to use the plug-ins. These are third party tools, so be careful that you know you can trust the plug-in. • The waitlist does not exist anymore. As long as you pay, you have access. • Very limited right now. https://openai.com/blog/chatgpt-plugins
- 69. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT Plug-Ins on GitHub https://github.com/yoavanaki/chatgpt-plugins ChatGPT Tools: GitHub.
- 70. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: https://github.com/yoavanaki/chatgpt-plugins ChatGPT Tools: GitHub.
- 71. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: https://github.com/yoavanaki/chatgpt-plugins ChatGPT Tools: GitHub.
- 73. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT Marketing/SEO Tool. Google Chrome Extension AIPRM • https://www.aiprm.com/ Once added to your browser it will show up in your ChatGPT page when you login. It has ChatGPT Tools for • SEO • Marketing • Sales/SASS ChatGPT Tools: AIPRM: SEO/SEM/Marketing.
- 74. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: • https://www.aiprm.com/ AIPRM is a prompt management tool and community-driven prompt library. Use it to complete marketing, sales, operation, productivity, and customer support tasks in minutes that used to take hours with ready-to-use prompts for ChatGPT, Bard, Midjourney, and DALL-E 2. ChatGPT Tools: AIPRM: SEO/SEM/Marketing.
- 75. @schachin Kristine Schachinger ChatGPT Prompts in Action. Video link https://youtu.be/vXoPeRnQ8e8
- 78. @schachin Kristine Schachinger Read these to get started with ChatGPT for SEO/M & Affiliates. Introducing ChatGPT from OpenAI • https://openai.com/blog/chatgpt How to Use ChatGPT: Two Guides • https://www.zdnet.com/article/how-to-use-chatgpt/ How to write Prompts like a Prompt Engineer • https://www.zdnet.com/article/how-to-write-better-chatgpt-prompts/ • https://mpost.io/prompt-engineering-ultimate-guide/ AHREFS [Best SEO ChatGPT Starter Article] • ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones) Midjourney Quick Start Guide • https://docs.midjourney.com/docs/quick-start
- 79. @schachin Kristine Schachinger Some of the general parameters that are used to train language models include: ChatGPT Prompts. Prompts. Ideas for how you can use ChatGPT outside simple digital marketing. • 100 Best ChatGPT Prompts (Updated in May 2023) • Web Development ChatGPT • Music ChatGPT • Business ChatGPT • Educational ChatGPT • Comedy ChatGPT • History ChatGPT • Health&Medicine ChatGPT • Art ChatGPT • Food & Cooking ChatGPT • Marketing ChatGPT • Game ChatGPT Prompts ChatGPT Tools: Prompts For Everyone.
- 80. @schachin Kristine Schachinger Kristine@SitesWithoutWalls.com "Unlocking the Power of ChatGPT” -- without blowing yourself up -- “…they are prone to hallucinating, and crucially they are incapable of justifying their utterances…”