creating my own logo and icon.pptx
- 1. Creating my own logo and business card
- 2. Who invented logos? The Greek philosopher Heraclitus appears to be the first to have used the word logos to refer to a rational divine intelligence, which today is sometimes referred to in scientific discourse as the "mind of God." The early Greek philosophical tradition known as Stoicism, which held that every human participates in a universal and divinely ordained community, then used the Logos doctrine as a principle for human law and morality. The Stoics believed that to achieve freedom, happiness, and meaning one should attune one's life to the wisdom of God's will, manifest in the second distinction (above) of Logos. The Christian church then extended the Stoic idea of the universal community by claiming the universal nature of salvation and the potential for all humans to participate in it. Philosopher Heraclitus
- 3. ETHICS OF LOGOS Logos, or the appeal to logic, means to appeal to the audiences' sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy. What is the point of a logo? The first and most important role a logo plays in your company's life is identification. They help your audience recognize, identify, and select your business before anyone else's.
- 4. The first logo made 1. Stella Artois > Logo first used: 1366 > Company founded: 1366 > Parent company revenue: $43.2 billion > Industry: Beverage 2. Twinings Tea > Logo first used: 1887 > Company founded: 1706 > Parent company revenue: $22.6 billion > Industry: Beverage Stella Artois was established in 1336 launched with its logo although it has changed throughout the years the basic concept of red and an image of a horn remains prominent this reinforces continuity within the brand. Within these two logos black and gold are used this connotes the unknown, power, and formality alongside abundance, prosperity, and extravagance suggesting a more professional level from conduct to final products.
- 5. Most famous logos 1. Nike Nike’s swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally. 2. Chanel Chanel is a fashion label synonymous with luxury, elegance and the founder’s Parisian identity, hence her initials interlocking into the logo we recognize today. 3. McDonalds The McDonald’s logo, also known as the “Golden Arches”, was inspired by the real golden arches that were part of the fast-food chain’s original restaurant design. The logo design brings together the two arches that adorned the restaurant chains and turns it into a letter mark logo, an “M”. 4. Coca-Cola Coca-Cola has had one component of its logo that has always stayed pretty much the same—a flowing, cursive and italicized wordmark with a wave or ribbon-like tail underlining the first ‘C’. 5. The Olympics Across the globe, the five rings linked together signify the same thing to a global audience: the world’s bests in sports. The five rings represent the five continents, each with a different color, coming together in movement. And to convey this sense of togetherness, the designer has linked and interweaved its spherical rings. 6.MARVEL Marvel introduced its daring red and white logo in the early 2000s, the new face of legendary comics for a new millennium. “Marvel” is in bold white letters over a bright red background with letters close together and sometimes even overlapping or connecting. This intentional and hurried effect creates a sense of force and urgency, much like a superhero called to action. 7. Amazon Amazon’s famous wordmark logo is straightforward with just the right touches of detail that express the brand identity. The clean black and white, all lower space logo is easily legible. The arrow connects “a” to “z” with one swift move, just like your experience will be on the platform. This arrow is also sometimes called “the smile”, bringing a friendly touch to the logo. The curve below the “z” where the arrow lands is gently curved and brings motion to the design.
- 6. PRODUCTION COMPANY LOGOS Warner Brothers Warner brothers is one of the most recognisable logos famous for producing the likes of Harry Potter and Scooby Doo the logo uses a simple design using the initials of the company name as its icon. Blue is a cool and calming primary color that stands for intelligence, openness, spirituality, creativity, wisdom, trust, loyalty and strength. Whilst gold connotes illumination, wisdom, wealth and high quality together the consumer can feel a sense of trust and loyalty whilst knowing that they are receiving a high-quality product. DreamWorks DreamWorks is known for its high-quality animation when creating films such as Shrek, Frozen and Coraline. The logo represents a boy fishing which is a nod to one of the most famous films produced by DreamWorks "Shrek" where a princess falls for an ogre. The colour used connotes trust loyalty and calm making the audience feel at ease when they watch these films as they know roughly what style they are going to get.
- 7. Logo Analysis From researching the most famous logos I have noticed that they typically contain block colours and simple designs this allows for the logo to be easily recognisable and noticeable this is a theme that I intend to use within my own log however I also want my logo to stand out from existing products seen within the industry. I want to be seen as high-quality brand therefore I want to include black and gold as they hint at the unknown, power, and formality alongside abundance, prosperity, and extravagance suggesting a more professional level from conduct to final products.
- 9. Wording for logo MEADOWS MEDIA For my brand name I wanted to use wording that not only linked to me but linked to the type of products produced therefore I knew I wanted to use media in the wording as to not limit myself in the industry to the products I can make. I then decided to use alliteration in the wording as alliterations give your name a “beat” that can be catchy and memorable. Therefore, to make my brand name personal to me I used my second name and created "MEADOWS MEDIA".
- 10. Creating my logo When creating my original plan for my logo I decided that I wanted to add a personal touch to the logo by using a silhouette of my side profile and elongating it by adding a film reel blend into it to represent my style and brand of videography. The colours used were going to be primarily gold and black representing a level of elegance, trust and quality in my brand whilst using a drop shadow of orange running along the upper half of the logo to represent the colour of my hair. The logo plan also included that in one of the boxes of the film reel there would be an image of me taking a photograph linking back to photography and videography. I had many positive reviews on this idea however upon personal reflection I decided that the logo wouldn’t stand out the way I wanted it to and ran the risk of being too detailed and hard to understand therefore I decided that instead of having n image to go with the wording I would focus on making a company based logo and branding as it would be able to stand out from competitors whilst also being able to be recognisable to consumer.
- 11. To create the icon of the logo I used a mixed media method of first using looka.com inserting the name of my brand selecting icons and colours to create a logo I could work on and improve. Once I found a logo, I was happy with I then used the snipping tool to save the image and import it into Photoshop. I then used the magic wand tool to remove the grey background opting for a black background allowing for the logo to be easily readable. Creating My Logo
- 12. I wanted to add colour to the piece I therefore added another layer and created an ombre sunset by using the soft-focus brush tool and selecting the colours I then blended the edges together and used the blur tool across the whole piece. I then added a layer on top of that and made that layer black by using the paintbrush. I then hid all the layers apart from the layer where the logo was as I then used the magic wand tool again to remove the black background of the logo until I was left with just the wording and the icon, I then made all the layers reappear making sure the ombre layer was underneath the black layer and logo. To create the polka dot effect, I then used the eraser tool selecting the size that would look the best and then erased holes in a polka dot pattern on the black layer revealing the colours underneath.
- 13. My Logo The feedback I have received about my logo is that it is clear, to the point and concise. As it is mainly black and gold it reflects to my audience a high standard of work and professionalism something I pride myself on.
- 14. Business card
- 15. What is the point of a business card? It tells someone what you do and how they can contact you. It shows off all your branding essentials: The name of your business, your logo, and your tagline. A good business card tells people something about you that isn't written on the card: It speaks to your level of professionalism and preparedness. 1. Ease Of Giving Contact Details A reason for business cards still in circulation is that they deliver contact information with ease. A company’s contact information is vital to clients. All of your contact details such as email address and phone number are available on the card. The recipient can put the card easily in a wallet or office drawer. These cards thus come handy in finding out a company’s details 2. Make A Quick First Impression Every seriously conducted business must grab the attention of its target customers. People’s attention span is already increasing due to many distractions. Therefore, instant first impression on a target audience becomes all the more essential. 3. Turn Them Into Direct Marketing Tools A modern custom business card is a direct marketing tool. While search engine optimization, email marketing, and other marketing methods fetch leads and potential clients, still business cards are more effective. This is because of the in- person meeting that goes with sharing of the cards. 4. Building Trust Because of a highly competitive market environment, customers must have trust in a company and its products. If they do not have faith in the offerings of a company, they will just buy. Business cards can bridge that trust deficit to some extent. 5. Make Your Business Referable Business cards should also mention what skills you or your business possesses. Giving your company name and contact details are not enough. If your card lets the recipient know about your extra skill, it helps create referrals. The recipient person can refer your business and skills to someone who is looking for those set of skills. This is important that you come across with people from a variety of backgrounds. They can refer your business to others.
- 16. Existing business cards Event Photographer's Viewfinder Business Card Designers Seed Packet Business Card This business card displays the exact point of the business card not only does it differ in appearance from a stereotypical card visually, but it also links back to the reason as to why the consumer picked up the business card and the occupation of the person providing the service. The difference from a stereotypical business card exemplifies that the business itself and the owner are different to their competitors allowing the company to stand out. This business card again demonstrates its exact purpose of using the company. It also entices the audience to pick one up over its competitors as you get a small freebie when you use it. The design itself is quite plain which allows not only for the plant coming out of the card to be the focus but also makes the information easy and legible to read making it more consumer friendly.
- 17. Inspiration photos for my business card
- 18. Creating my business card Things to include on my Business Card: My logo Colour palette established Contact details Profession Types of profession to include: Media Moving image Still image Theatre Practitioner Colour Palette Business Card Inspiration
- 19. Options for the Front of my Business Card On Photoshop I was able to create 3 different versions for options of the front of my business card .I used my pre- established logo on all of the business cards in order to maintain continuity as well as exploring variations of the film reel icon giving the business card depth. I used the same logo lettering as well as keeping the same colour theme as the logo to maintain brand recognisability and continuity. For the first option I wanted to create something that was stylistic and simple to understand making an impact to the audience. For the second option it was similar to option one however it includes the sunset themed border around the business card almost matching the layout of the logo. Option three was a wild card as I wanted to see what it would look like if I replaced the full black background with the sunset theme however, I really didn’t like this option as I thought it looked childish and not professional as well as the colours almost appearing jarring to an audience. Therefore, I have decided to go with the first option that can be seen on the top left-hand side of the page for the front of my business card as it looks the most professional and sophisticated.
- 20. Options for the Back of my Business Card For the back of my business card, I made variations of a design I was really happy with therefore one was just black, and gold and one was black and gold with the sunset themed colours creating a border similar to the logo I created. As I decided to go with the plain black and gold front for the card, I decided to choose the top left-hand option that uses the colour scheme also featured on the logo not only does this create a more engaging look for the audience but also creates brand and business continuity making it easier to recognise for my target audience.
- 21. Business Card Front and Back Feedback • Bright and colourful,Eye-catching • Clear and concise, well-presented • Straight to the point • Uses good iconography to link back to the business • The gold makes it look more professional • Business card effectively represents brand, quality
- 22. What are icons for a business? The term icon comes from Greek (eikon) and means “image”. Icons are therefore symbols that visualize processes, product properties or objects, e.g., in apps, on websites, but also in print products. Since the human brain can process images better than texts, icons are wonderful brand ambassadors: well, designed, they make brand performance quickly understandable and accessible. An icon aims to emulate the purpose, personality and identity of a brand within an image that can be easily recognised this can be done by linking colour schemes images and the brand name.
- 23. Inspiration for my icon
- 24. Famous icons for brands Nike Instagram Mercedes Benz Pepsi Windows McDonald's Apple Starbucks Tik Tok
- 25. Options for my icon For my icon I designed two versions based off my logo. For both icons I decided to use the M's from the title of my brand to highlight the Brand. In both icons I chose to pull colours from my selected colour palette, I decided to use gold and black to reflect my brand as it looks more professional and of a more luxury standard. For my first icon design I decided to create something that reflects me as a brand and shows a consumer straight away what the brand represents. With the use of the iconography of a film reel on a plain background it highlights to an audience the purpose of the brand. For the second icon option I decided to create something a lot simpler that reflected elements of a monogram, using black and gold again as well as including the name of the brand. Upon reflecting on both designs I decided to use my initial idea as not only does it reflect the brand better but it works better with my target audience.
- 26. Feedback on my icon What would you improve? I'm not sure nothing Nothing I like it a lot When presenting my logo to my intended target audience I got a lot of positive comments
- 27. Advertisement Leaflet Front An advertisement leaflet is a physical way of advertising a product of service effectively usually in your local area. They can be quite effective even if they don’t reach as many people as social media, they can be beneficial if you have a target location of branding working or target audience location in order to get the word out amongst people living in the area. An advertisement leaflet can also feature previous work and testaments from clients this can help a potential client understand more about your work and you as a person and can reveal more than what a social media post could. Leaflets are also effective to use for advertising for people who don’t use social media this could be anyone but usually the older generation. Back
- 28. Products made for clients
- 30. Conjuring at the Castle Sunderland College
- 31. Stranger Things Flash Mob Sunderland College
- 32. Photography
- 33. Content Filmed and Edited Sunderland Christmas Lights Switch On 2023 Sunderland Christmas Lights Switch On 2023 - YouTube Meadows Media Showreel November 2023 https://www.youtube.com/watch?v=Z65cDenrEwk&t=25s Hylton Castle 2023-Conjouring at the Castle-Sunderland College Conjuring at the Castle Hylton Castle 2023 Sunderland college edited by meadows_media2023 - YouTube Stranger Things Flashmob-Sunderland College Sunderland College Stranger Things Flashmob 2023 - YouTube Meadows Media Showreel July 2023 showreel draft one CM - YouTube Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age - YouTube SUNDERLAND COLLEGE AVERT Lee Axon workshop SUNDERLAND COLLEGE AVERT Lee Axon workshop - YouTube NHS Campaign Video NHS campaign video - YouTube 2023
- 34. Content Filmed and Edited 2024 Opening to Molly Moselle documentary https://www.youtube.com/watch?v=jYtiK88U8jc Monster 2023 https://www.youtube.com/watch?v=DJFj7Uky82g Chinese New Year Newcastle 2024 https://www.youtube.com/watch?v=LH5TeSBKHFQ
- 36. Logo, Icon and Colour Scheme Logo Icon
- 37. Business card and leaflet Front Back Front Back
- 40. Linked in LinkedIn is a platform created to be able to connect and network with people from a multitude of industries as well as employers being able to look for specific skills in an ideal candidate. The platform also allows you to connect with people you have worked with or want to work with in order to contact them and see their posts.
- 42. Showreel Showreel 2023 new draft - YouTube
- 43. Evaluation Branding and social media is an integral part of building a brand for yourself as a freelancer. Branding helps you to create a persona and helps to visually represent what you are and what you represent as a brand. It also allows you to become recognisable to a consumer when maintaining a consistent logo icon and colour scheme. Social Media is the most effective way of advertising and showing your work to potential employers and clients. Over recent years social media has become a leading platform allowing not only photos but videos podcasts and much more to be showcased across one or multiple platforms. When creating my brand, it was essential for me to create social media accounts allowing me to share my work across multiple platforms and audiences making products that not only entertain but showcase my skillset.