Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith
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The presentation by Marie Smith focuses on leveraging big data and AI for improving market and customer detection through the use of key performance indicators (KPIs) and meaningful dashboards. It includes demonstrations of big data services like Gnip and webhose.io, discusses custom KPI development, and emphasizes the importance of factual market intelligence. The session also highlights strategies for effective outreach and monitoring potential customer engagement through data-driven approaches.
Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith
- 1. Automation & Big Data for Profit Presented by Marie Smith, CIO Data 360
- 2. Breaking down big data search Example big data services Utilizing big data with AI Market and customer detection best practices Questions and answers
- 3. Breaking down big data search What is the firehose? What are APIs? Why are each useful? Demonstration (5 minutes)
- 4. What is the firehose?
- 6. Why are each useful?
- 7. Demonstration of the fireshose / APIs
- 8. Example Big Data Services 1. GNIP 2. Mention 3. Webhose.io 4. Demonstration (5 minutes)
- 9. GNIP
- 10. Mention
- 11. Webhose.io
- 13. Utilizing Big Data w/ AI 1. What is a KPI? 2. Developing custom KPIs 3. Creating meaningful dashboards 4. Demonstration (5 minutes)
- 14. What is a KPI? Measure market or customer performance against key business objectives Organizations use KPIs at multiple levels to evaluate their success at reaching targets A KPI is only as valuable as the action it inspires Succinct, clear and relevant information is much more likely to be absorbed and acted upon
- 15. Developing custom KPIs KPIs for profitability include: Who are your customers? Where do they hang out? How big is the market? What can we look to for determine how much of the market we can capture?
- 16. Create meaningful dashboards Find data that shows what action to take Know when to take action Pick several tactics to test the effectiveness of the actions based on data Gather any ancillary data or data to append to our original set of data to achieve profitability
- 18. Market and customer detection 1. Market intelligence and key characteristics 2. Customer intelligence and key characteristics 3. Demonstration (5 minutes)
- 19. Market intelligence and key characteristics Community / group detection (not anecdotal, but factual based on the data found) True nature of the market (not anecdotal, but factual based on the data found) Types of targets (interests, lifestyles) Source / Platform Country
- 20. Customer intelligence and key characteristics Where does the customer live? What resources are available to the customer? What is the customer’s societal role? What is the customer’s occupational role? Where does the customer reside in their societal/occupational hierarchy?
- 21. Demonstration 5 minutes The Backpack Giveway • Nearly 64% in the month of August • 26% in the month of July • 3% in the month of June • 3% in the month of September
- 22. Demonstration 5 minutes • Most likely find prospects by creating monitors for press releases and working with a company like Data 360 to provide contacts through an email campaign