Creating Scalable Analytics Processes
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Bunchball Analytics provides SaaS solutions for marketers and employers to enhance online engagement through gamification and behavioral data tracking. The document outlines the challenges of serving over 250 clients with varied success metrics and emphasizes the importance of standardized reporting and client education in maximizing value. Key components include measurement and learning plans, analytics dashboards, and optimization methodologies aimed at ensuring ongoing client success.
Creating Scalable Analytics Processes
- 1. Bunchball Analytics Creating Scalable Analytics Processes
- 2. Agenda Gamification Bunchball Analytics – Challenges – Data Architecture – Analytics Mission Scalable Analytics – Confining the Value Proposition – Client Education – Standardized Reporting Procedures
- 3. Gamification
- 4. Gamification is… Applying Game Mechanics to Non-Game Experiences
- 5. Game mechanics address basic human motivators Progress Status Rewards Levels in games Standings & Leaderboards Access to exclusives & perks Miles & points Likes & Followers Early boarding/upgrades Progress bars Communities, Groups, Teams Recognition
- 7. Bunchball Data Situation: Bunchball is a SAAS (software as a service) giving marketers, media sellers and employers the tools they need to drive high-value online engagement through gamification, tracking behavioral data for audiences and employees. Challenge(s): – >250 Clients – 2 Primary client channels – Varied success metrics – Large data sets – Client-side administration – New Industry
- 8. (2) API Call to Nitro Customer Web Server (e.g. logAction with UID, Tag, Value) (3) Response from Nitro (e.g. result = OK) (1) User Action triggers a call to the Customer’s Server Nitro Server User Point Balance Field Watch Avatar Video Widget Web Browser
- 9. Nitro Platform Integration 1 Client Code Client Auto handled by NITRO Configured according to challenge NITRO Awards configuration user.logAction NITRO User Points* Rules Engine Completes Watch_Video Challenge Badge* Action name Item* Action rate limit* Notification* Challenge daily limit User prerequisites* * = optional components 2 Client Code Notification is auto handled by Nitro JS NITRO Congratulations Library user.getPendingNotifications Notification Joe 123! Queue You just won 10 points! Joe 123 Jane Doe 345
- 10. The Approach The Primary focus of Analytics is to provide customers with a framework that enables deployment optimization and a clear path for demonstrating success Analytics creates an on-going relationship with each client to ensure deployments aren’t subject to “set it and forget it” circumstances A measurement and learning plan is generated, detailing pertinent information to ensure reporting provides insight towards goals and optimization We strive to meet two needs: Dashboard reporting do demonstrate efficacy of the program Score cards for project managers to use for program optimization
- 11. Scaling the Practice Confining the value proposition
- 12. Bunchball Enterprise Metrics 1. Increased Adoption & Enterprise Solution Metrics Continuous Engagement of Adoption business tools Continuous Engagement 2. Influence and motivate specific behaviors impacting enterprise success Application Specific Metrics (ex.) Faster On-boarding Increased Pipeline Generation Increased Sales Faster support case resolution Shorter Cycle times (Quals, Cases) Decreased Employee turnover Increased social collaboration
- 13. Short-term and Long-term Impacts (examples) Short-term (Quick wins) Long-term • Increased pipeline • Better data for management decision-making • Faster on-boarding • Improved Employee Retention • Increased User-Generated-Content • Increased customer satisfaction • Productivity Increase • Forecast Accuracy • Proficiency Increase • Increased compliance
- 14. Scaling the Practice Client Education
- 15. Measurement & Learning Plan The analytics team works with clients, during on-boarding, to document a learning and measurement plan. This houses: – Goals – KPIs – Benchmarks – Suggested Analyses – Proposed reporting format – Reporting cadence Analytics preparation ensures the quality of reporting and analysis will provide insight and value
- 17. Scaling the Practice Standardized reporting procedures
- 18. Nitro Analytics Console – Baseline Reporting Nitro Analytics Console View Topline data to assess program health Generate dashboards to analyze program components: Users, Actions, Challenges. Points, Items and Notifications Trend overall and user-level activity pertaining to Key Performance Indicators Quickly analyze content consumption on your deployment Schedule and download raw data reports to feed into current program analysis
- 19. The Workbook Process We developed a set of standard reporting procedures to streamline client reporting: 1. Built a library of mySQL queries to extract data with consistent date formats and column headers. 2. Aggregate data into necessary tables in Access 3. Move data into Tableau Desktop for report generation with standardized views
- 20. Dashboards Customized dashboards are designed to convey top line performance and trends within the program. – Reports are delivered via PDF, in Powerpoint, or Tableau Reader These reports serve as high-level indicators of program performance and lead to focused optimization analysis
- 21. Standard Structure and Visualizations In order for the client to best understand the health of the deployment, we prepare a dashboard for review. On the most basic level, it will contain metrics such as action count, actions per user, count of challenges achieved, and unique users over time Begins discussion for finding channels for optimization
- 22. Scorecards - Optimization Methodology Pareto Analysis • Indicates the level of engagement of the community as a whole by showing the distribution of activity on a per user basis • Allows identification of top community influencers • Identifies key activities that drive engagement
- 23. Scorecards - Optimization Methodology Cohort Analysis • Relates user retention over time • Tracks continuous engagement through measuring the length of each user’s lifetime • Creates a record that relates impact of optimization efforts Percent Change • In narrative based deployments, percent change reflects drop-offs in user activity • Indicates certain points in the storyline where the feedback loop may be too long
- 24. Scorecards - Optimization Methodology Bunchball has a proven optimization methodology to ensure continued success of the Nitro Gamification effort – Score cards focus on Actions, Challenges and Users, identifying areas for improved engagement in all categories