The document discusses how to create effective S.M.A.R.T goals. It explains that S.M.A.R.T is an acronym that stands for Specific, Measurable, Attainable, Realistic, and Timely. Each element of the acronym is then defined in further detail. Specific goals have clear details about what needs to be achieved. Measurable goals have criteria to track progress. Attainable goals can realistically be achieved with the necessary efforts and resources. Realistic goals are actually possible to obtain. And timely goals have deadlines to add urgency. The document provides examples for how to apply each element to create well-defined, action-oriented goals.