Telling Your Stories - Part 1 (Nairobi ver.)
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The document focuses on successful interviews and storytelling techniques, emphasizing the importance of understanding the audience, optimizing messages, and effectively communicating through various media. Key elements of a story include the protagonist, context, conflict, and the goal of eliciting specific responses from the audience. The document also highlights the significance of engaging headlines and emotional connections in storytelling.
Telling Your Stories - Part 1 (Nairobi ver.)
- 2. Today’s Focus: • Successful Interviews • Successful Storytelling
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- 25. BREAK!!!!!!!!! •
- 26. Telling Your Story • F • O • C • U • S
- 27. Telling Your Story • Find the Audience and Aim • Optimize the Message • Communicate the Message • Understand the Medium • Short and Simple
- 28. Telling Your Story • Find the Audience and Aim
- 29. Telling Your Story • Find the Audience and Aim Who will read the story?
- 30. Telling Your Story • Find the Audience and Aim Who will read the story? Why will they read it? What do you want from the story? (support, money, volunteers, affirmation, behavior change)
- 31. Telling Your Story • Find the Audience and Aim Who will read the story? Why will they read it? What do you want from the story? (support, money, volunteers, affirmation, behavior change)
- 32. Telling Your Story • Find the Audience and Aim Who will read the story? Why will they read it? What do you want from the story? (support, money, volunteers, affirmation, behavior change) What do THEY want from the story? (proof, entertainment, affirmation, satisfaction)
- 33. Telling Your Story • Optimize the message Grab your audience! Tell the truth. Write what you believe. Headline power.
- 34. Telling Your Story • Communicate the Message • Basic elements of a story: • Protagonist (mhusika) • Context (WWWWWH) • Conflict or obstacle • Change, struggle and empowerment • Setbacks? • Success
- 35. Telling Your Story • Understand the medium
- 36. Telling Your Story • Understand the medium LINEAR VS. NON-LINEAR • Print • Radio and television • Internet
- 37. Telling Your Story • Short and Simple • Distill the facts. • Avoid jargon/acronyms • Speak your audience’s “language”
- 38. Telling Your Story • Find the Audience and Aim • Optimize the Message • Communicate the Message • Understand the Medium • Short and Simple
- 39. Telling Your Story Donor/Sponsor Public News Media Title/Headli ne SIMPLE/ACTION VERBS/GRAB ATTENTION/PRESENT TENSE KENYA VOTES: Volunteer Youth Mobilize For Fair, Peaceful Election From Perp to Peacemaker: A Revolution of Hope TOMORROW: Gang Members Trading Guns for Games Grabber During Kenya’s bloody election of 2007, John xxxx led a youth gang, burning houses and attacking rival ethnic groups. Last week, he was awarded a ??? For his peacemaking work in the elections of 2013….. Impact Connect $$ with results Create emotion 10 million KSH Saved As Local Organizations ….etc. Sidebars Anecdotes How To Help Time/Place/Food!
- 40. Tomorrow’s Focus: • Successful Engagement With the Media
Editor's Notes
- #2: Reporter, Manager, Anchor/presenter, cameraman, editor, covered medicine, entertainment, gardening, commercials. Teacher. Also a photographer. Volunteer.
- #13: Know the answers before you ask the questions. Why even do an interview?To add authority - audiences want to hear facts and statements directly from the newsmakers, experts and people involved (in English this is called hearing it “straight from the horses mouth.”) To add emotion - the guests’ voices can carry an intensity of feeling that no reporter can (or should) duplicate. To add opinion - guests on both sides of an issue can present their ideas directly to the listeners. To add humanity and humor - some of journalism’s most powerful, poignant and amusing moments come from real people expressing themselves in their own words.
- #14: How will you know that you have done enough research?
- #15: So why even DO an interview
- #16: To add authority - audiences want to hear facts and statements directly from the newsmakers, experts and people involved (in English this is called hearing it “straight from the horses mouth.”) To add emotion - the guests’ voices can carry an intensity of feeling that no reporter can (or should) duplicate. To add opinion - guests on both sides of an issue can present their ideas directly to the listeners. To add humanity and humor - some of journalism’s most powerful, poignant and amusing moments come from real people expressing themselves in their own words.