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DETECTING
PROPAGANDA
What is Propaganda?
■ Propaganda is a set of strategies designed to persuade someone
to believe in an idea, support a cause or buy a product.
■ Designed to manipulate or influence people.
■ Often the truth is exaggerated.
■ Propaganda uses emotional appeals instead of presenting solid
evidence to support a point.
■ Advertisers, salespeople and politicians often lack adequate
factual support for their points. So they appeal to our emotions
by using propaganda techniques.
■ Part of being a critical reader is the ability to recognize these
propaganda techniques.
Propaganda Techniques
■ Today we will talking about 6 common propaganda techniques.
1. Bandwagon ‘’It’s the treat everyone wants to eat! Buy one today!’’
2. Testimonial ‘’I’m Micael Jordan and I love Nike.’’
3. Transfer ‘’Our delivery service is as fast as a NASCAR racer!’’
4. Plain folks ‘’A politician Stops to eat at a local fast food restaurant.’’
5. Name calling ‘’My opponent is a lazy bum.’’
6. Glittering generalities ‘’Let’s make it possible.’’
Detecting propaganda 2
Detecting propaganda 2
Detecting propaganda 2
Detecting propaganda 2
Detecting propaganda 2
Detecting propaganda 2

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Detecting propaganda 2

  • 2. What is Propaganda? ■ Propaganda is a set of strategies designed to persuade someone to believe in an idea, support a cause or buy a product. ■ Designed to manipulate or influence people. ■ Often the truth is exaggerated. ■ Propaganda uses emotional appeals instead of presenting solid evidence to support a point. ■ Advertisers, salespeople and politicians often lack adequate factual support for their points. So they appeal to our emotions by using propaganda techniques. ■ Part of being a critical reader is the ability to recognize these propaganda techniques.
  • 3. Propaganda Techniques ■ Today we will talking about 6 common propaganda techniques. 1. Bandwagon ‘’It’s the treat everyone wants to eat! Buy one today!’’ 2. Testimonial ‘’I’m Micael Jordan and I love Nike.’’ 3. Transfer ‘’Our delivery service is as fast as a NASCAR racer!’’ 4. Plain folks ‘’A politician Stops to eat at a local fast food restaurant.’’ 5. Name calling ‘’My opponent is a lazy bum.’’ 6. Glittering generalities ‘’Let’s make it possible.’’